What users are saying about
12 Ratings
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Top Rated
323 Ratings
12 Ratings
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Score 9.7 out of 100

Adobe Campaign

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Top Rated
323 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Adobe Campaign

Adobe campaign is among one of the best software out there that helps us bring out creativity and effectively targets our customers and clients. It also helps in email campaigns which makes it very useful for all situations. It has helped us increase production and also achieve our goals seamlessly. The features like SMS, push notification and web-based notification increases its reach as well as increases the effectiveness with which it reaches the customer. It also helps in automating the marketing with multiple tools which increases its efficiency. The easy-to-navigate layout makes it very easy to train newbies and beginners in it and they catch up to others very quickly.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Adobe Campaign
8.4
WYSIWYG email editor
360 Campaigner
10.0
Adobe Campaign
8.0
Dynamic content
360 Campaigner
9.0
Adobe Campaign
9.1
Ability to test dynamic content
360 Campaigner
10.0
Adobe Campaign
7.7
Landing pages
360 Campaigner
10.0
Adobe Campaign
8.5
A/B testing
360 Campaigner
9.0
Adobe Campaign
8.1
Mobile optimization
360 Campaigner
10.0
Adobe Campaign
8.5
Email deliverability reporting
360 Campaigner
9.0
Adobe Campaign
9.1
List management
360 Campaigner
9.0
Adobe Campaign
8.4
Triggered drip sequences
360 Campaigner
10.0
Adobe Campaign
8.1

Lead Management

360 Campaigner
9.8
Adobe Campaign
6.7
Lead nurturing
360 Campaigner
10.0
Adobe Campaign
7.1
Lead scoring and grading
360 Campaigner
10.0
Adobe Campaign
7.3
Data quality management
360 Campaigner
10.0
Adobe Campaign
6.3
Automated sales alerts and tasks
360 Campaigner
9.0
Adobe Campaign
6.0

Campaign Management

360 Campaigner
9.5
Adobe Campaign
7.8
Calendaring
360 Campaigner
9.0
Adobe Campaign
8.1
Event/webinar marketing
360 Campaigner
10.0
Adobe Campaign
7.4

Social Media Marketing

360 Campaigner
10.0
Adobe Campaign
7.9
Social sharing and campaigns
360 Campaigner
10.0
Adobe Campaign
8.0
Social profile integration
360 Campaigner
10.0
Adobe Campaign
7.7

Reporting & Analytics

360 Campaigner
9.3
Adobe Campaign
8.4
Dashboards
360 Campaigner
9.0
Adobe Campaign
8.3
Standard reports
360 Campaigner
10.0
Adobe Campaign
8.8
Custom reports
360 Campaigner
9.0
Adobe Campaign
8.3

Platform & Infrastructure

360 Campaigner
9.3
Adobe Campaign
8.2
API
360 Campaigner
9.0
Adobe Campaign
8.4
Role-based workflow & approvals
360 Campaigner
9.0
Adobe Campaign
8.9
Customizability
360 Campaigner
10.0
Adobe Campaign
9.1
Integration with Salesforce.com
360 Campaigner
9.0
Adobe Campaign
8.4
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Adobe Campaign
8.2
Integration with SugarCRM
360 Campaigner
10.0
Adobe Campaign
6.5

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Adobe Campaign

  • Management of marketing strategies which helps marketing teams.
  • Visual orchestration of campaigns aids in more accurate and customer centric campaigns.
  • Analytics to view and manage our campaigns as it helps to understand our plus and minus points and ways to improve our campaigns.
  • Managing multi-channel promotions helps in catering customers through different marketing mediums so as to grow our reach.
Sandarbh Asthana | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Adobe Campaign

  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Vince Vanderford | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 8.6
Based on 33 answers
I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
Bruno Soares | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 8.7
Based on 34 answers
I am giving this rating because according to my experience the support of the Adobe Campaign is really awesome. The first thing I never found any issues during the use of this amazing platform. I can easily manage things through the dashboard. Whenever I have a question, I read online their support articles and I have increased my knowledge of the Adobe Campaign.
Umair Butt | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Adobe Campaign

As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com.Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Anonymous | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Adobe Campaign

  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Lisa Carter | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Adobe Campaign
8.3

Likelihood to Renew

360 Campaigner
Adobe Campaign
8.4

Usability

360 Campaigner
Adobe Campaign
8.6

Reliability and Availability

360 Campaigner
Adobe Campaign
7.0

Performance

360 Campaigner
Adobe Campaign
7.0

Support Rating

360 Campaigner
Adobe Campaign
8.7

In-Person Training

360 Campaigner
Adobe Campaign
8.0

Online Training

360 Campaigner
Adobe Campaign
8.0

Implementation Rating

360 Campaigner
Adobe Campaign
8.0

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