What users are saying about
14 Ratings
Top Rated
336 Ratings
14 Ratings
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Score 9.3 out of 100
Top Rated
336 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
8.5

Adobe Campaign

85%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
8.0
80%
80 Ratings

Dynamic content

9.0
90%
1 Rating
9.0
90%
84 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
7.9
79%
79 Ratings

Landing pages

10.0
100%
1 Rating
8.8
88%
77 Ratings

A/B testing

9.0
90%
1 Rating
8.4
84%
81 Ratings

Mobile optimization

10.0
100%
1 Rating
8.7
87%
78 Ratings

Email deliverability reporting

9.0
90%
1 Rating
8.9
89%
135 Ratings

List management

9.0
90%
1 Rating
8.5
85%
84 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.6
86%
76 Ratings

Lead Management

9.8

360 Campaigner

98%
6.7

Adobe Campaign

67%
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
7.1
71%
6 Ratings

Lead scoring and grading

10.0
100%
1 Rating
7.3
73%
5 Ratings

Data quality management

10.0
100%
1 Rating
6.3
63%
6 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
6.0
60%
5 Ratings

Campaign Management

9.5

360 Campaigner

95%
7.8

Adobe Campaign

78%
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
8.3
83%
78 Ratings

Event/webinar marketing

10.0
100%
1 Rating
7.4
74%
6 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
7.9

Adobe Campaign

79%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
8.0
80%
4 Ratings

Social profile integration

10.0
100%
1 Rating
7.7
77%
4 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
8.7

Adobe Campaign

87%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
8.6
86%
83 Ratings

Standard reports

10.0
100%
1 Rating
8.9
89%
83 Ratings

Custom reports

9.0
90%
1 Rating
8.6
86%
81 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
8.3

Adobe Campaign

83%
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
8.5
85%
73 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.8
88%
77 Ratings

Customizability

10.0
100%
1 Rating
8.6
86%
79 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
8.7
87%
59 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
8.4
84%
50 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
6.5
65%
6 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.5

Adobe Campaign

85%
89 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
8.4

Adobe Campaign

84%
5 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.7

Adobe Campaign

87%
30 Ratings

Availability

360 Campaigner

N/A
0 Ratings
7.0

Adobe Campaign

70%
2 Ratings

Performance

360 Campaigner

N/A
0 Ratings
7.0

Adobe Campaign

70%
2 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
8.8

Adobe Campaign

88%
35 Ratings

In-Person Training

360 Campaigner

N/A
0 Ratings
8.0

Adobe Campaign

80%
1 Rating

Online Training

360 Campaigner

N/A
0 Ratings
8.0

Adobe Campaign

80%
1 Rating

Implementation Rating

360 Campaigner

N/A
0 Ratings
8.0

Adobe Campaign

80%
2 Ratings

Contract Terms and Pricing Model

360 Campaigner

N/A
0 Ratings
8.5

Adobe Campaign

85%
3 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Adobe

Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Adobe

  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Adobe

  • We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
  • On the other hand, the application does not allow us to multitask, your platform becomes very slow.
  • Also, it is a bit complicated to adapt to using the application completely.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Adobe Campaign

Starting Price

Editions & Modules

Adobe Campaign editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    360 Campaigner

    No answers on this topic

    Adobe

    Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
    Read full review

    Usability

    360 Campaigner

    No answers on this topic

    Adobe

    I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
    Read full review

    Reliability and Availability

    360 Campaigner

    No answers on this topic

    Adobe

    Aside from frequent error prompts, the program is quite dependable
    Read full review

    Support Rating

    360 Campaigner

    No answers on this topic

    Adobe

    I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
    Read full review

    Alternatives Considered

    360 Campaigner

    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Read full review

    Adobe

    As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
    Read full review

    Contract Terms and Pricing Model

    360 Campaigner

    No answers on this topic

    Adobe

    The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
    Read full review

    Return on Investment

    360 Campaigner

    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Read full review

    Adobe

    • Adobe Campaign has really helped in growing and managing the customer database.
    • Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
    • Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
    Read full review

    Screenshots

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