3BL Media vs Muck Rack

Likelihood to Recommend

3BL Media

They have over 250K email subscribers and 350K social media followers. The great thing about that group is that it is a curated group of folks who are specifically interested in the intersection of business and sustainability. The events they put on are excellent and well attended so do recommend considering sponsorship.

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Verified User

C-Level Executive in Finance and Accounting

Environmental Services Company, 11-50 employees

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Muck Rack

MuckRack is best at getting a good picture of one person's interests and what they like to write about. It helps me build very specific media lists. I don't spray and pray with my outreach. Everything is very targeted and MuckRack lets me find exactly who could be receptive to my story.

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Jennifer Harrison, APR

Principal

J Harrison Public RelationsPublic Relations and Communications, 1-10 employees

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Pros

Connection to Media outlets in the business/sustainability space.
Excellent events.
Calls to action.

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Verified User

C-Level Executive in Finance and Accounting

Environmental Services Company, 11-50 employees

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The media alert function is awesome! Google Alerts can't get the detail I need, nor do they filter just for the media. I can set media alerts for particular selection factors such as everyone with "education" as their beat.
I am liking the notes ability to log interactions with particular media. This helps me not have to track down conversation chains or actions with media.
The interface screen is modern. I love that if I am running a search in one screen, when I click on a particular person or outlet, it opens ANOTHER screen so that I don't have use the back button. I can open, say 10 people at once and compare their notes.
I love the PDF summaries from lists. I love the Who shared feature. I LOVE EVERYTHING in MuckRack!

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Jennifer Harrison, APR

Principal

J Harrison Public RelationsPublic Relations and Communications, 1-10 employees

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Cons

Would love to see increased opportunities for engagement.
Increase connection to those working on similar items.

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Verified User

C-Level Executive in Finance and Accounting

Environmental Services Company, 11-50 employees

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Building out their list of media contacts at smaller local news outlets

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Andrew Bard Epstein

Communications and Development Manager

The Marshall ProjectMedia Production, 11-50 employees

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Alternatives Considered

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Ask the community to sound off

No comparison. MuckRack stands apart in its ability to get detailed information about individuals including what they like to write about, their personalities and interests.

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Jennifer Harrison, APR

Principal

J Harrison Public RelationsPublic Relations and Communications, 1-10 employees

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