6sense vs. Aptivio

6sense is great for creating a full-funnel experience for customers. You can intelligently segment accounts by where they are so the messaging fits their journey, while also passing accounts that are ready to sales. Also, it helps you connect to other marketing segments through either suppressions, or using that data to inform where to focus or target next.

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• Workflows help seamlessly create a dynamic campaign experience designed to fit your prospects or customers needs.
• 6sense has a broad depth of intent data that helps inform strategy on both the cross-sell and net-new side.
• 6sense impression & click pixels have allowed us to track activities we typically wouldn't be able to and have enriched the campaign journey.
• The 6sense team is always helpful. I asked for a particular feature & it was created and added to the platform in 6 months. I then got a personal email confirming that they did it & thanking me for the suggestion. They really won me over with that moment.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

• Things that I'd like to see 6sense continue to add to the tool would be workflow efficiencies. I think it's a huge treasure trove of things that users could start to do with that, and it's just gotten going, so there have been more limited use cases to this point. However, they've added some really critical functionality to it, especially around tying it in with Conversational Email and what you can do to use CE more efficiently in an automated capacity.
• Previously, we found that we wanted to use CE more, but it was a bit too manual to manage, and we just didn't have the bandwidth across our team for someone to be monitoring and working on that specific tool as much as it needed in order to scale our use of it.
• Now, with the addition of workflows and the capabilities they're adding between those two products, that's been huge.
• I would continue to ask 6sense to add more options to the workflows, both on the data and audience sides of things, to create efficiencies for small, scrappy teams like us. Also, continue to emphasize the quality of the data you're providing. That's a big reason why we've been able to prove the ROI of the tool. When I changed companies, and now that we've been acquired, we've still been able to prove the ROI of the tool.
• As you innovate in other areas, don't lose the emphasis you've had on providing top-notch data as well.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

For me the usability is very good. I used it as a BDR and was trained on it and used it daily so I know the ins and outs of the platform. It's easy for me to quickly navigate to get what I need and the 6sense extension is a game changer when prospecting

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Yes, they were always responsive and available to me. I had a routine call with a rep, and we would add more feature use, or configure the system to our needs. And if I had any issues I could always reach out and get a response in a timely manner. I always appreciated this about the service.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Their training and onboarding was comprehensive and strong. I had no issues with it. They set up our integrations with Salesforce and HubSpot. They then did some configurations for segments and keywords. We set up the pixel on our website. Then we met with the sales team and trained them on how to use the information.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

It was a very straightforward process. Their team is there to make sure that you set it up to get the best results early on. They then continue to be available to encourage more usage.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

We outgrew N.Rich; however, a consultant pushed us to 6sense rather than our company coming to 6sense organically. I do believe 6sense can equip us for our next phase. In the case of 6sense, the scoring is based on our data and changes as our business changes. N.Rich created a customized model which didn't learn.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

The 6sense system was scalable for us. We were given the option to add the predictive modeling, but we declined due to cost. That was our decision. So in a way, that unwillingness to pay more to unlock more features was the limiting factor for us and scalability. I can't blame them for that situation.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

• Pipeline created from 6sense prioritized accounts: about X per quarter.
• Meeting conversion rate improved from X percent to X percent.
• Win rate increased by about X points.
• Ad spend efficiency improved, with cost per target account engagement down by about X percent.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info