Strong Tool for Account Based Selling.

We use 6sense to help our Sales and Marketing teams focus on the right accounts at the right time. It helps address the issue of spending time on accounts that are not ready to buy by showing us intent signals and the topics an account is researching. This helps us prioritize outreach, align messaging, and take action when an account is showing interest. Our use case is account-based. We track a defined list of target accounts, group them into segments, and route them to the right owner. We also use 6sense to trigger actions when accounts surge, move into the buying stage, or need re-engagement, and we use reporting to connect this activity to pipeline creation and acceleration.

Yes, 6sense has helped us match anonymous activity to the right accounts most of the time. It lets us see which companies are researching topics related to our product, even if no one fills out a form. The impact is that we can focus Sales and Marketing on accounts that are more likely to buy, reach out earlier, and use more relevant messaging. This has helped us get more meetings and build more pipeline from our target account list. It also helps Sales and Marketing stay aligned because we are using the same account signals. It is not perfect and sometimes the signals can be noisy, but overall it has made our targeting and prioritization better.

We use 6sense predictions to determine where an account is in the buying journey, such as early research or ready to talk.
We analyze activity to understand which accounts are engaging with our marketing and sales efforts.
We use fit signals to focus our time on the best accounts and contacts for our business.