Overall decent tool for sales and marketing teams. Often incorrect account info on "high intent" accounts though.
Updated June 10, 2022

Overall decent tool for sales and marketing teams. Often incorrect account info on "high intent" accounts though.

Sage Riggs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense daily for prospecting to high intent accounts. It is the main tool for hot leads besides ones that come in via marketing. Over 100 sales reps at the company are current users of the platform multiple times a day. Most are fans of it and previously used Demandbase for this same solution.
  • Provides high intent accounts in my territory.
  • Provides the locations of the users visiting FullStory pages.
  • The UI is easy to use and it integrates with SFDC which is a big plus for sales folks.
  • Sometimes accounts are recommended to me that are not in my territory.
  • Users it recommends reaching out to left the company years ago or were never employees costing me time.
  • The location of page views is far and few between making it difficult to drill down who to reach out to.
  • More pipeline generated.
  • Higher win rates.
  • Larger deal sizes.
Yes it has been helpful but again we do feel as if Sales is wasting time as account info is sometimes incorrect. I would probably say something is incorrect 25% of the time like the people listed to reach out to or the company location or the company assigned account could be in different AE's name.
Yes this has been the best part so far as we can really see where these accounts are in their buying journey. I find it helpful to know if they are close to purchasing as I can tailor my messaging accordingly when reaching out. I also know if there could be competitors involved depending on how far along they already are.
I have never used Demandbase but have heard from more tenured sales folks that they like it as much if not more than 6sense.

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?


Did 6sense live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?


6sense has been ok so far. I would say the things I mention below have made some miss our previous solution DemandBase. Even though I was not at the company when we used DemandBase I have heard that Sales prefers it while Marketing prefers 6sense. I have booked meetings with high intent accounts before but sometimes feel as if it sucks time away from me when account info is far from correct.

Using 6sense

200 - Sales and Marketing.
10 - Folks within Rev Ops can assist with issues regarding 6sense. Typically the only issues we face is account info piped into 6sense is not correctly like its not actually in our territory or not our business segment (Enterprise / mid market). This is annoying but not the end of the world!
  • High intent leads sourced for sales
  • Marketing can gain an understanding of which industries to target
  • Sales can generate more revenue ideally paying for the annual cost of 6sense
  • Creating new pipe for the sales team
  • Marketing identifying accounts to target that they never would have before
  • We can use our platform in tandem with 6sense to identify even further prospects to target in out bounding efforts
  • We could further clean up the bs leads to ensure the sales team is not wasting their time
  • They could penetrate accounts and industries we never thought to target
  • Generate more revenue for increased growth to secure more funding before we IPO
6sense is good but I would like to try Demandbase or others just to see what is out there. Sometimes the contacts or accounts given aren't even in our patch. This doesn't happen much so its no big deal at the end of the day but still any time wasted searching through salesforce or with zoom info is time we could have spent doing activities to actually generate revenue.

Evaluating 6sense and Competitors

Yes - DemandBase
  • Product Features
  • Product Usability
  • Product Reputation
Was not involved in buying decision
Did not evaluate 6sense directly.

6sense Implementation

Was not involved in implementation.
  • Was not involved in implementation
  • Was not involved with implementation

6sense Training

Great onboarding and training from CS team. No issues what so ever tracking on what they were saying.
Yes it was very easy to learn and I would recommend not getting training. More complex applications require extensive onboarding and assistance getting set up but with 6 sense it was very easy. I'm sure a training session with their CS team would not hurt as there could be further parts of the platform that we can leverage.

Configuring 6sense

Just right for this type of product. Our Dev's did mention it was very easy to configure.
Nope was not involved in this process directly.
Yes - we have customized the interface extensively - Our Dev's mentioned that we did tailor this to our organization specifically.
Nope was not directly involved in this process.

6sense Support

Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Not sure was not involved in the buying decision directly.
The one time I reached out to support they were very timely to get back to me.
Great experience no issues thus far!

Using 6sense

Like to use
Relatively simple
Easy to use
Technical support not required
Quick to learn
Feel confident using
  • searching for the accounts to target
  • finding the locations of high intent personas
  • identifying using other tools which person to reach out to
  • Data piped into 6 sense is sometimes incorrect
  • Only issue listed above
  • only issue listed above
Really good overall! Lags at times though.

6sense Reliability

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow.
So far the one time we ran into issues they were right there to help.
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though.

Integrating 6sense

Not involved in integrations process.
  • sfdc
  • salesloft
  • zoominfo
Was not involved directly in the integration process
  • Not sure
  • Not sure
  • Not sure
Not involved in future integration systems.
  • File import/export
  • Single Signon
  • API (e.g. SOAP or REST)
  • Javascript widgets
  • ETL tools
  • AppExchange or similar marketplace
Not sure was not involved in integration process.
None was not involved directly with the integration process.

Relationship with 6sense

They are a great vendor that we can always call on if we have questions.
Would work with them again. Met a few folks from their team and they are all great.
Not directly involved with the negotiation process.
I was not directly involved with the decision making process. That being said no issues communicating with 6sense now.

Upgrading 6sense

  • Not sure don't think we have upgraded
  • Not sure don't think we have upgraded
  • Not sure not the main POC for 6sense just a end user
  • Not sure not the main POC for 6sense just a end user