6sense - an indispensable provider of prospecting insights

We use 6sense to monitor search intent on 200 keywords, and identify web visitor companies on our website. We have alerts that email to our sales reps every day notifying them of interest. 6sense also has an ad network so you can run targeted campaigns to attract those companies in segments we've set up. There are many ad options. We also use 6sense SmartForm Fill to populate our webforms on our website.

6sense identifies companies with specific targeted attributes, and whether they have engaged in our website or shown search intent on keywords. It is very effective at providing insights that our sales and marketing teams can act upon. Our sales team receives territory-specific activity reports each morning, with a weekly recap, and they use it to follow up with the companies listed. This is very helpful in targeting/retargeting based on desirable attributes and behavior. 6sense integrates with HubSpot and Salesforce, so these signals can be shown in the account within our CRM as well. The segments can be shared with LinkedIn and used for targeted ad campaigns within LinkedIn, which is a great trick. Very effective.