6sense vs. D&B Rev.Up ABX

It is definitely best suited for outbound representatives, they are able to prioritize their accounts and see where they should be focusing their energy. Normally you wouldn't have the insight of what they are clicking on and looking at on our website. It also show what the searched for sometimes too. On the inbound side it is not as useful, but occasionally you will see an account that may have not been as easy to contact that then comes back and is on our site and you can see that and know to reach back out possibly

Incentivized

• 6sense does a fantastic job identifying keywords that potential customers are searching for.
• 6sense is beneficial in the sense that it shows the various buying stages their potential customers are in.
• 6sense makes it easy to upload potential client lists that make it easier for me and my team to identify key accounts.
• 6sense makes it easy to download reports that can be shared with partners.

Incentivized

• Sometimes the data doesn't align across the platform. I've seen inconsistencies across the data being pushed into SFDC fields, the Sales Insight SFDC application, Google Analytics, and the 6sense platform itself.
• The worst part of the platform is that 6sense views the same account in different countries as different accounts. We market to global enterprises and no one is going to set up their Salesforce instance with a separate account for every country. It is very limiting when it comes to getting a holistic view of account activity.
• The company is relatively immature when it comes to business processes and support. I've had tickets outstanding for months and often don't get satisfactory answers about data inconsistencies.

Incentivized

We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.

Incentivized

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

Incentivized

So far the one time we ran into issues they were right there to help

Incentivized

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.

Incentivized

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

dont implement it

Incentivized

Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.

Incentivized

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• Increased understanding of our position among competitors in our markets
• identified several "at risk" accounts before we would have ever known there were any issues.
• improved our advertising spend by allowing us to hyper target our efforts--saving budget and increasing effectiveness.