What users are saying about
73 Ratings
1 Rating
73 Ratings
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Score 7.3 out of 100
1 Rating
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Score 8 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

Barilliance

For any company that needs an immediate tool to address Abandonment email campaign needs that are not addressed in their current ESP, Barilliance is the tool for them. Any company seeking a robust, fully data-driven solution that provides personalization or dynamic experiences should look elsewhere. Many ESP's provide their own solutions, but if yours does not, Barilliance is a perfect fit.
Zach Shelley | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.0
Barilliance
a/b experiment testing
AB Tasty
8.4
Barilliance
Split URL testing
AB Tasty
8.4
Barilliance
Multivariate testing
AB Tasty
8.0
Barilliance
Multi-page/funnel testing
AB Tasty
7.4
Barilliance
Mobile app testing
AB Tasty
7.6
Barilliance
Visual / WYSIWYG editor
AB Tasty
7.8
Barilliance
Advanced code editor
AB Tasty
8.2
Barilliance
Page surveys
AB Tasty
7.3
Barilliance
Preview mode
AB Tasty
8.0
Barilliance
Experiment scheduler
AB Tasty
8.2
Barilliance
Client-side tests
AB Tasty
8.9
Barilliance
Mutually exclusive tests
AB Tasty
8.2
Barilliance

Audience Segmentation & Targeting

AB Tasty
8.5
Barilliance
Standard visitor segmentation
AB Tasty
8.3
Barilliance
Behavioral visitor segmentation
AB Tasty
8.4
Barilliance
Traffic allocation control
AB Tasty
8.6
Barilliance
Website personalization
AB Tasty
8.5
Barilliance

Results and Analysis

AB Tasty
7.6
Barilliance
Heatmap tool
AB Tasty
6.4
Barilliance
Click analytics
AB Tasty
7.9
Barilliance
Scroll maps
AB Tasty
7.8
Barilliance
Conversion tracking
AB Tasty
7.9
Barilliance
Goal tracking
AB Tasty
7.8
Barilliance
Test reporting
AB Tasty
8.0
Barilliance
Results segmentation
AB Tasty
7.2
Barilliance
Experiments results dashboard
AB Tasty
7.7
Barilliance

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

Barilliance

  • Barilliance displayed some of the best customer support I've had the pleasure of receiving. Their responses were timely and informative.
  • Barilliance provided us with a month to month contract which allowed us to make the right business decisions at the right time. Their price point was also extremely competitive.
  • While not the most robust solution, Barilliance hit all of the necessary functionality and activity to help us address our need for abandonment campaigns.
Zach Shelley | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

Barilliance

  • Barilliance has limited optimization potential. They do the basics of abandonment very well but do not have program growth tools in place.
  • Barilliance has a limited amount of data integrations available. For data-driven companies, some in-house solutions may need to be developed for full customer behavioral data.
  • The Barilliance Portal, while not being poorly designed, takes some getting used to, in addition to providing very little static support. This is addressed by their excellent customer service but can slow the self-help opportunities.
Zach Shelley | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

Barilliance

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 7.3
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

Barilliance

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

Barilliance

Barilliance filled a campaign gap that IBM Watson could not deliver effectively or cost-effectively. We recently moved ESP's and are now provided with a holistic email solution through Bronto. We are ecstatic to be working with Bronto, but I have very few negative things to say about our time with Barilliance.
Zach Shelley | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

Barilliance

  • Barilliance was able to produce an effective ROI for our company. Their month to month plan allowed us to be agile as we grew.
Zach Shelley | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Barilliance

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

AB Tasty
8.8
Barilliance
8.0

Likelihood to Renew

AB Tasty
7.7
Barilliance

Support Rating

AB Tasty
7.3
Barilliance

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