AB Tasty
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Top Rated
73 Ratings
LiftIgniter Real-time Personalization Platform
3 Ratings

AB Tasty

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Top Rated
73 Ratings
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Score 8 out of 100

Based on 73 reviews and ratings

LiftIgniter Real-time Personalization Platform

3 Ratings
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Score 7.6 out of 100

Based on 3 reviews and ratings

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.

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Laura Karhu | TrustRadius Reviewer
Laura Karhu
View all 48 answers on this topic

LiftIgniter Real-time Personalization Platform

LiftIgniter is well suited for:
  • Media companies without the resources to develop their own content recommendations systems.
  • eCommerce companies who want to get product recommendations live onsite quickly.
LiftIgniter is less appropriate:
  • Organizations with a shallow content set onsite.

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Jake McGraw | TrustRadius Reviewer
Jake McGraw
View all 3 answers on this topic

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.9
LiftIgniter Real-time Personalization Platform
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a/b experiment testing
AB Tasty
8.3
LiftIgniter Real-time Personalization Platform
—
Split URL testing
AB Tasty
8.0
LiftIgniter Real-time Personalization Platform
—
Multivariate testing
AB Tasty
8.0
LiftIgniter Real-time Personalization Platform
—
Multi-page/funnel testing
AB Tasty
7.3
LiftIgniter Real-time Personalization Platform
—
Mobile app testing
AB Tasty
7.3
LiftIgniter Real-time Personalization Platform
—
Visual / WYSIWYG editor
AB Tasty
7.6
LiftIgniter Real-time Personalization Platform
—
Advanced code editor
AB Tasty
8.2
LiftIgniter Real-time Personalization Platform
—
Page surveys
AB Tasty
7.3
LiftIgniter Real-time Personalization Platform
—
Preview mode
AB Tasty
8.0
LiftIgniter Real-time Personalization Platform
—
Experiment scheduler
AB Tasty
8.2
LiftIgniter Real-time Personalization Platform
—
Client-side tests
AB Tasty
8.9
LiftIgniter Real-time Personalization Platform
—
Mutually exclusive tests
AB Tasty
8.2
LiftIgniter Real-time Personalization Platform
—

Audience Segmentation & Targeting

AB Tasty
8.4
LiftIgniter Real-time Personalization Platform
—
Standard visitor segmentation
AB Tasty
8.2
LiftIgniter Real-time Personalization Platform
—
Behavioral visitor segmentation
AB Tasty
8.3
LiftIgniter Real-time Personalization Platform
—
Traffic allocation control
AB Tasty
8.6
LiftIgniter Real-time Personalization Platform
—
Website personalization
AB Tasty
8.3
LiftIgniter Real-time Personalization Platform
—

Results and Analysis

AB Tasty
7.4
LiftIgniter Real-time Personalization Platform
—
Heatmap tool
AB Tasty
5.8
LiftIgniter Real-time Personalization Platform
—
Click analytics
AB Tasty
7.6
LiftIgniter Real-time Personalization Platform
—
Scroll maps
AB Tasty
7.3
LiftIgniter Real-time Personalization Platform
—
Conversion tracking
AB Tasty
7.8
LiftIgniter Real-time Personalization Platform
—
Goal tracking
AB Tasty
7.5
LiftIgniter Real-time Personalization Platform
—
Test reporting
AB Tasty
7.9
LiftIgniter Real-time Personalization Platform
—
Results segmentation
AB Tasty
7.2
LiftIgniter Real-time Personalization Platform
—
Experiments results dashboard
AB Tasty
7.7
LiftIgniter Real-time Personalization Platform
—

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.

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Matt Mattson | TrustRadius Reviewer
Matt Mattson
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LiftIgniter Real-time Personalization Platform

  • It does a good job recommending content that is related to the current story a user is on.
  • It does a good job not recommending content the user has already viewed.
  • It does a good job being a recommendation engine for disparate sites with related content.

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Derek Liddell | TrustRadius Reviewer
Derek Liddell
View all 3 answers on this topic

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.

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Anonymous | TrustRadius Reviewer
Verified User
View all 48 answers on this topic

LiftIgniter Real-time Personalization Platform

  • Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
  • The LI Dashboard has limited features.

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Christian Neeser | TrustRadius Reviewer
Christian Neeser
View all 3 answers on this topic

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

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Anonymous | TrustRadius Reviewer
Verified User
View all 8 answers on this topic

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 7.6
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.

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Halima Satheya | TrustRadius Reviewer
Halima Satheya
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LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.

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Jeff Copetas | TrustRadius Reviewer
Jeff Copetas
View all 48 answers on this topic

LiftIgniter Real-time Personalization Platform

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

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Derek Liddell | TrustRadius Reviewer
Derek Liddell
View all 3 answers on this topic

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.

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Valentin Viguier | TrustRadius Reviewer
Valentin Viguier
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LiftIgniter Real-time Personalization Platform

  • Increased time on site
  • Decreased bounce rate
  • 5-15% CTR for users which saw recommendations

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Jake McGraw | TrustRadius Reviewer
Jake McGraw
View all 3 answers on this topic

Screenshots

LiftIgniter Real-time Personalization Platform

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Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

LiftIgniter Real-time Personalization Platform

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
LiftIgniter Real-time Personalization Platform
7.6

Likelihood to Renew

AB Tasty
7.7
LiftIgniter Real-time Personalization Platform
—

Support Rating

AB Tasty
7.6
LiftIgniter Real-time Personalization Platform
—

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