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Top Rated
67 Ratings

AB Tasty

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Top Rated
67 Ratings
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Score 8.3 out of 100
3 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

LiftIgniter Real-time Personalization Platform

LiftIgniter is well suited for:
  • Media companies without the resources to develop their own content recommendations systems.
  • eCommerce companies who want to get product recommendations live onsite quickly.
LiftIgniter is less appropriate:
  • Organizations with a shallow content set onsite.
Jake McGraw | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.6
LiftIgniter Real-time Personalization Platform
a/b experiment testing
AB Tasty
8.2
LiftIgniter Real-time Personalization Platform
Split URL testing
AB Tasty
7.5
LiftIgniter Real-time Personalization Platform
Multivariate testing
AB Tasty
8.0
LiftIgniter Real-time Personalization Platform
Multi-page/funnel testing
AB Tasty
7.4
LiftIgniter Real-time Personalization Platform
Mobile app testing
AB Tasty
7.0
LiftIgniter Real-time Personalization Platform
Visual / WYSIWYG editor
AB Tasty
7.5
LiftIgniter Real-time Personalization Platform

Audience Segmentation & Targeting

AB Tasty
8.2
LiftIgniter Real-time Personalization Platform
Standard visitor segmentation
AB Tasty
8.1
LiftIgniter Real-time Personalization Platform
Behavioral visitor segmentation
AB Tasty
8.2
LiftIgniter Real-time Personalization Platform
Traffic allocation control
AB Tasty
8.5
LiftIgniter Real-time Personalization Platform
Website personalization
AB Tasty
8.0
LiftIgniter Real-time Personalization Platform

Results and Analysis

AB Tasty
7.0
LiftIgniter Real-time Personalization Platform
Heatmap tool
AB Tasty
5.3
LiftIgniter Real-time Personalization Platform
Click analytics
AB Tasty
7.4
LiftIgniter Real-time Personalization Platform
Scroll maps
AB Tasty
6.6
LiftIgniter Real-time Personalization Platform
Conversion tracking
AB Tasty
7.8
LiftIgniter Real-time Personalization Platform
Goal tracking
AB Tasty
7.3
LiftIgniter Real-time Personalization Platform
Test reporting
AB Tasty
7.7
LiftIgniter Real-time Personalization Platform
Results segmentation
AB Tasty
7.2
LiftIgniter Real-time Personalization Platform

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

LiftIgniter Real-time Personalization Platform

  • It does a good job recommending content that is related to the current story a user is on.
  • It does a good job not recommending content the user has already viewed.
  • It does a good job being a recommendation engine for disparate sites with related content.
Derek Liddell | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

LiftIgniter Real-time Personalization Platform

  • Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
  • The LI Dashboard has limited features.
Christian Neeser | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Support Rating

AB Tasty

AB Tasty 8.2
Based on 2 answers
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut | TrustRadius Reviewer

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

LiftIgniter Real-time Personalization Platform

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.
Derek Liddell | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

LiftIgniter Real-time Personalization Platform

  • Increased time on site
  • Decreased bounce rate
  • 5-15% CTR for users which saw recommendations
Jake McGraw | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

LiftIgniter Real-time Personalization Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
LiftIgniter Real-time Personalization Platform
7.9

Likelihood to Renew

AB Tasty
7.7
LiftIgniter Real-time Personalization Platform

Support Rating

AB Tasty
8.2
LiftIgniter Real-time Personalization Platform

Add comparison