47 Ratings
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Score 8.3 out of 101
3 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

AB Tasty

I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live
No photo available

LiftIgniter Real-time Personalization Platform

LiftIgniter is well suited for:
  • Media companies without the resources to develop their own content recommendations systems.
  • eCommerce companies who want to get product recommendations live onsite quickly.
LiftIgniter is less appropriate:
  • Organizations with a shallow content set onsite.
Jake McGraw profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.1
LiftIgniter Real-time Personalization Platform
a/b experiment testing
AB Tasty
8.2
LiftIgniter Real-time Personalization Platform
Split URL testing
AB Tasty
8.2
LiftIgniter Real-time Personalization Platform
Multivariate testing
AB Tasty
7.3
LiftIgniter Real-time Personalization Platform
Multi-page/funnel testing
AB Tasty
8.2
LiftIgniter Real-time Personalization Platform
Visual / WYSIWYG editor
AB Tasty
8.6
LiftIgniter Real-time Personalization Platform

Audience Segmentation & Targeting

AB Tasty
8.9
LiftIgniter Real-time Personalization Platform
Standard visitor segmentation
AB Tasty
9.1
LiftIgniter Real-time Personalization Platform
Behavioral visitor segmentation
AB Tasty
9.1
LiftIgniter Real-time Personalization Platform
Traffic allocation control
AB Tasty
9.1
LiftIgniter Real-time Personalization Platform
Website personalization
AB Tasty
8.2
LiftIgniter Real-time Personalization Platform

Results and Analysis

AB Tasty
6.6
LiftIgniter Real-time Personalization Platform
Click analytics
AB Tasty
6.4
LiftIgniter Real-time Personalization Platform
Conversion tracking
AB Tasty
7.7
LiftIgniter Real-time Personalization Platform
Goal tracking
AB Tasty
7.7
LiftIgniter Real-time Personalization Platform
Test reporting
AB Tasty
6.8
LiftIgniter Real-time Personalization Platform
Results segmentation
AB Tasty
4.5
LiftIgniter Real-time Personalization Platform

Pros

AB Tasty

  • Ab tasty helped us to very easily create promotional pop-ups to highlight our gift with purchase operations. It allows us to be very prompt in launching a gift and promoting it.
  • We had some refresh to do on our portrait version on tablet, and AB tasty helped us to target the tablet in portrait, and to display a message suggesting to pivot the tablet to have better navigation. It helped us to avoid having to do development to display this message.
  • We had really different point of view regarding up-selling banners. AB tasty helped us to create an AB test allowing us to compare conversion rate and average basket with respect to the up-selling banner was displayed or not, and helped us make a decision thanks to concrete results.
Panthéa Nasseri profile photo

LiftIgniter Real-time Personalization Platform

  • It does a good job recommending content that is related to the current story a user is on.
  • It does a good job not recommending content the user has already viewed.
  • It does a good job being a recommendation engine for disparate sites with related content.
Derek Liddell profile photo

Cons

AB Tasty

  • Occasional glitches within the visual editor, especially with responsive content.
  • Better debugging tools when testing experiments locally i.e. a preview environment.
  • Occasionally when adding goals in to the reporting tool, they will not load immediately.
Craig Lawrence profile photo

LiftIgniter Real-time Personalization Platform

  • If the content being recommended is not related to the current story we are seeing a smaller click through. This scenario can be turned or improved.
Derek Liddell profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
We are very satisfied with the tool and the service that comes with it. Not renewing our use of AB Tasty is unlikely.
Sébastien Manaches profile photo

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

LiftIgniter Real-time Personalization Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

Crazy Egg was mainly only used for heat mapping, which it does really well. I haven't used Google Optimize too much yet but it has most of the same functionality as A/B Tasty. Google Analytics is more used for reporting and a deeper look into data. AB Tasty by far has the best customer service and helpful staff to get your tests and reporting tuned up.
No photo available

LiftIgniter Real-time Personalization Platform

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.
Derek Liddell profile photo

Return on Investment

AB Tasty

  • We got many insights and validated improvements to design our new website (+3% CR Desktop and +23% CR mobile).
  • We saved hundreds of hours on implementations without IT support.
  • We spent a lot of time with an initial incorrect CRO project.
Javier Gómez de la Mata profile photo

LiftIgniter Real-time Personalization Platform

  • We have seen a better click through on recommended content after implementing LiftIgniter.
Derek Liddell profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

LiftIgniter Real-time Personalization Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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