AB Tasty vs OpenText Optimost

AB Tasty

AB Tasty is well suited to all websites that are looking for an optimization of their UX/UI. Whether you are an e-merchant or a media, this Saas solution will allow you to quickly find solutions to break blocking points of your conversion funnel.

At Eurosport, we also use this solution to customize the experience of our users according to their behaviors and interests. These actions coupled with optimization of the customer path, allows us to gain in performance.

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Valentin Viguier

Chef de Produit Web Junior

EurosportMedia Production, 501-1000 employees

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OpenText Optimost

The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Pros

Tests are very easy to set up with the platform, or using the widget.
AB Tasty's team are very open to propositions of evolutions for the tool.
Reading and analyzing the results of the tests is quite simple and intuitive.
The results are also easy to share with the people in the company who might find them useful.

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
The client and technical account managers are very good at suggesting tests or potential improvements
HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Cons

Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Likelihood to Renew

AB Tasty7.7

Based on 8 answers

We are very satisfied with the tool and the service that comes with it. Not renewing our use of AB Tasty is unlikely.

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Sébastien Manaches

CEO

Wasabi AnalyticsMarketing and Advertising, 1-10 employees

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OpenText Optimost10.0

Based on 1 answer

We have not only renewed our subscription three years running, but we have added the self authoring tool and are looking to expand the subscription so that we can take advantage of the managed services on a global level.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Support

AB Tasty8.2

Based on 1 answer

People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.

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Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

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No score

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Alternatives Considered

We selected AB tasty because it corresponded with what we were looking for. It had really great feedback and it's almost one of the best tools in the market.

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Melanie Pitkanitsos

Chef de projet e-commerce

THOM EuropeLuxury Goods & Jewelry, 1001-5000 employees

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We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month.Back in the day I also used offermatica/omniture and this too required IT involvement.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Return on Investment

Increase of turnover
Test and deploy new functionnalities

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Fabien Borsa

Directeur E-Commerce

RENT A CARTransportation/Trucking/Railroad, 201-500 employees

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Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
HP Optimost is integral to the success of BSI's continuous improvement testing programme

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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