AB Tasty vs OpenText Optimost

Likelihood to Recommend

AB Tasty is well suited to all websites that are looking for an optimization of their UX/UI. Whether you are an e-merchant or a media, this Saas solution will allow you to quickly find solutions to break blocking points of your conversion funnel.

At Eurosport, we also use this solution to customize the experience of our users according to their behaviors and interests. These actions coupled with optimization of the customer path, allows us to gain in performance.

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Valentin Viguier

Chef de Produit Web Junior

EurosportMedia Production, 501-1000 employees

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The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Pros

A/B and multi veritable testing.
Screen recording and targeting.
WYSIWYG editor to create page variations.

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Verified User

Director in Marketing

Sports Company, 201-500 employees

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Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
The client and technical account managers are very good at suggesting tests or potential improvements
HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Cons

It has somewhat of a steep learning curve, probably due to how robust it is. Takes a while to learn everything.
Creating reporting and targeting was probably the most difficult part for me.

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Verified User

Director in Marketing

Sports Company, 201-500 employees

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The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Likelihood to Renew

AB Tasty 7.7

Based on 8 answers

We are very satisfied with the tool and the service that comes with it. Not renewing our use of AB Tasty is unlikely.

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Sébastien Manaches

CEO

Wasabi AnalyticsMarketing and Advertising, 1-10 employees

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OpenText Optimost 10.0

Based on 1 answer

We have not only renewed our subscription three years running, but we have added the self authoring tool and are looking to expand the subscription so that we can take advantage of the managed services on a global level.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Support

AB Tasty 8.2

Based on 1 answer

People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.

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Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

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Alternatives Considered

It's a different tool - and could probably borrow some of the UI and ease of use from the other tools, but excels in providing prebuilt functionality and more detailed targeting. It also needs a lot more learning - when the other tools are pretty much pick up and go.

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Verified User

Analyst in Engineering

Internet Company, 51-200 employees

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We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month.Back in the day I also used offermatica/omniture and this too required IT involvement.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Return on Investment

Push quick fixes without an IT team
Test optimizations are not necessarily positives in terms of ROI

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Charles-Edouard Draber

Web Project Manager

PALAIS DES THÉSFood & Beverages, 51-200 employees

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Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
HP Optimost is integral to the success of BSI's continuous improvement testing programme

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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AB Tasty vs OpenText Optimost

AB Tasty

OpenText Optimost

Pros

Cons

Likelihood to Renew

Support

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

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