What users are saying about
52 Ratings
52 Ratings
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Score 8.8 out of 101
5 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

AB Tasty

AB Tasty is well suited to the organization where development and IT resources are tight - it's great to be able to utilize their development team to build tests that are outside the scope of the editor. It's also perfect for the company who wants to run quick, meaningful tests using the online editor.
Jeff Copetas profile photo

OpenText Optimost

The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.
Mark Fassbender profile photo

Feature Rating Comparison

Testing and Experimentation

AB Tasty
8.3
OpenText Optimost
a/b experiment testing
AB Tasty
8.8
OpenText Optimost
Split URL testing
AB Tasty
8.2
OpenText Optimost
Multivariate testing
AB Tasty
8.3
OpenText Optimost
Multi-page/funnel testing
AB Tasty
7.7
OpenText Optimost
Visual / WYSIWYG editor
AB Tasty
8.5
OpenText Optimost

Audience Segmentation & Targeting

AB Tasty
9.0
OpenText Optimost
Standard visitor segmentation
AB Tasty
8.9
OpenText Optimost
Behavioral visitor segmentation
AB Tasty
9.2
OpenText Optimost
Traffic allocation control
AB Tasty
9.4
OpenText Optimost
Website personalization
AB Tasty
8.6
OpenText Optimost

Results and Analysis

AB Tasty
7.8
OpenText Optimost
Heatmap tool
AB Tasty
5.5
OpenText Optimost
Click analytics
AB Tasty
8.3
OpenText Optimost
Scroll maps
AB Tasty
9.1
OpenText Optimost
Conversion tracking
AB Tasty
8.1
OpenText Optimost
Goal tracking
AB Tasty
8.1
OpenText Optimost
Test reporting
AB Tasty
8.3
OpenText Optimost
Results segmentation
AB Tasty
7.0
OpenText Optimost

Pros

AB Tasty

  • Easy setup - Simple script insertion into site header.
  • Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
  • Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.
No photo available

OpenText Optimost

  • Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
  • The client and technical account managers are very good at suggesting tests or potential improvements
  • HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders
Mark Fassbender profile photo

Cons

AB Tasty

  • Sometimes when you're preparing a test the editor "crashes" and you need to re open it. It's just a matter of having to go back to the main dashboard a few times during your preparation.
  • Maybe to have the option to have pre-build templates of pages, buttons and assets that we can use to test experiments.
No photo available

OpenText Optimost

  • The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
  • The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.
Mark Fassbender profile photo

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
No photo available

OpenText Optimost

OpenText Optimost 10.0
Based on 1 answer
We have not only renewed our subscription three years running, but we have added the self authoring tool and are looking to expand the subscription so that we can take advantage of the managed services on a global level.
Mark Fassbender profile photo

Support

AB Tasty

AB Tasty 8.2
Based on 1 answer
People are avalaible and they know very well their product which helps to resolve quick issues. Also the benchmark they have helps us to improve our own business.
Fabrice Moncaut profile photo

OpenText Optimost

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

Crazy Egg was mainly only used for heat mapping, which it does really well. I haven't used Google Optimize too much yet but it has most of the same functionality as A/B Tasty. Google Analytics is more used for reporting and a deeper look into data. AB Tasty by far has the best customer service and helpful staff to get your tests and reporting tuned up.
No photo available

OpenText Optimost

We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month.Back in the day I also used offermatica/omniture and this too required IT involvement.
Mark Fassbender profile photo

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier profile photo

OpenText Optimost

  • Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
  • HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
  • HP Optimost is integral to the success of BSI's continuous improvement testing programme
Mark Fassbender profile photo

Pricing Details

AB Tasty

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

OpenText Optimost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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