What users are saying about
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Top Rated
73 Ratings

AB Tasty

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Top Rated
73 Ratings
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Score 8 out of 100
5 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

AB Tasty

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Laura Karhu | TrustRadius Reviewer

OpenText Optimost

The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.
Mark Fassbender | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

AB Tasty
7.9
OpenText Optimost
a/b experiment testing
AB Tasty
8.3
OpenText Optimost
Split URL testing
AB Tasty
8.0
OpenText Optimost
Multivariate testing
AB Tasty
8.0
OpenText Optimost
Multi-page/funnel testing
AB Tasty
7.3
OpenText Optimost
Mobile app testing
AB Tasty
7.3
OpenText Optimost
Visual / WYSIWYG editor
AB Tasty
7.6
OpenText Optimost
Advanced code editor
AB Tasty
8.2
OpenText Optimost
Page surveys
AB Tasty
7.3
OpenText Optimost
Preview mode
AB Tasty
8.0
OpenText Optimost
Experiment scheduler
AB Tasty
8.2
OpenText Optimost
Client-side tests
AB Tasty
8.9
OpenText Optimost
Mutually exclusive tests
AB Tasty
8.2
OpenText Optimost

Audience Segmentation & Targeting

AB Tasty
8.4
OpenText Optimost
Standard visitor segmentation
AB Tasty
8.2
OpenText Optimost
Behavioral visitor segmentation
AB Tasty
8.3
OpenText Optimost
Traffic allocation control
AB Tasty
8.6
OpenText Optimost
Website personalization
AB Tasty
8.3
OpenText Optimost

Results and Analysis

AB Tasty
7.4
OpenText Optimost
Heatmap tool
AB Tasty
5.8
OpenText Optimost
Click analytics
AB Tasty
7.6
OpenText Optimost
Scroll maps
AB Tasty
7.3
OpenText Optimost
Conversion tracking
AB Tasty
7.8
OpenText Optimost
Goal tracking
AB Tasty
7.5
OpenText Optimost
Test reporting
AB Tasty
7.9
OpenText Optimost
Results segmentation
AB Tasty
7.2
OpenText Optimost
Experiments results dashboard
AB Tasty
7.7
OpenText Optimost

Pros

AB Tasty

  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Matt Mattson | TrustRadius Reviewer

OpenText Optimost

  • Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
  • The client and technical account managers are very good at suggesting tests or potential improvements
  • HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders
Mark Fassbender | TrustRadius Reviewer

Cons

AB Tasty

  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Anonymous | TrustRadius Reviewer

OpenText Optimost

  • The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
  • The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.
Mark Fassbender | TrustRadius Reviewer

Likelihood to Renew

AB Tasty

AB Tasty 7.7
Based on 8 answers
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
Anonymous | TrustRadius Reviewer

OpenText Optimost

OpenText Optimost 10.0
Based on 1 answer
We have not only renewed our subscription three years running, but we have added the self authoring tool and are looking to expand the subscription so that we can take advantage of the managed services on a global level.
Mark Fassbender | TrustRadius Reviewer

Support Rating

AB Tasty

AB Tasty 7.6
Based on 3 answers
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
Halima Satheya | TrustRadius Reviewer

OpenText Optimost

No score
No answers yet
No answers on this topic

Alternatives Considered

AB Tasty

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Jeff Copetas | TrustRadius Reviewer

OpenText Optimost

We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month.Back in the day I also used offermatica/omniture and this too required IT involvement.
Mark Fassbender | TrustRadius Reviewer

Return on Investment

AB Tasty

  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Valentin Viguier | TrustRadius Reviewer

OpenText Optimost

  • Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
  • HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
  • HP Optimost is integral to the success of BSI's continuous improvement testing programme
Mark Fassbender | TrustRadius Reviewer

Screenshots

Pricing Details

AB Tasty

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

OpenText Optimost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AB Tasty
8.9
OpenText Optimost
10.0

Likelihood to Renew

AB Tasty
7.7
OpenText Optimost
10.0

Support Rating

AB Tasty
7.6
OpenText Optimost

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