AB Tasty vs OpenText Optimost

AB Tasty

A/B testing on a single page is straightforward (text, images, colors, positions are made very very easy to handle) while testing over full site combining different options is a bit tricky. Visualizing best users' responses in adequation to your plans is hence quite easy using their scenario and indicators very visual and comprehensive.

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David Reymond

Enseignant Chercheur

Université de ToulonResearch, 501-1000 employees

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OpenText Optimost

The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Pros

Great for testing features that you want to build
Great for doing quick iterations for feedback
Great for learning the basics of AB testing

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Verified User

Analyst in Engineering

Internet Company, 51-200 employees

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Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
The client and technical account managers are very good at suggesting tests or potential improvements
HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Cons

Increase the number of widgets in the widget library

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Fabien Borsa

Directeur E-Commerce

RENT A CARTransportation/Trucking/Railroad, 201-500 employees

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The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Likelihood to Renew

AB Tasty7.7

Based on 8 answers

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

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Verified User

Project Manager in Marketing

Internet Company, 11-50 employees

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OpenText Optimost10.0

Based on 1 answer

We have not only renewed our subscription three years running, but we have added the self authoring tool and are looking to expand the subscription so that we can take advantage of the managed services on a global level.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Support

AB Tasty8.2

Based on 1 answer

People are avalaible and they know very well their product wich help to resolve quick issues. Also the benchmark they have help us to improve our own business

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Fabrice Moncaut

Fondateur - Dirigeant

BATIWIZ SASInternet, 11-50 employees

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No score

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Alternatives Considered

We benchmarked AB Tasty vs. Kameleoon and Optimizely - the clear 3 leaders for me at the time I made the survey. Optimizely was and is still too expensive compared to the other two. We then tested AB Tasty against Kameleoon with the acquisition team for 8 weeks. I was using Kameleoon for another non-profit organization for 18 months but I decided to opt for AB Tasty. Usability is just a bit under when you start, but AB Tasty is clearly superior in many dimensions when you become a heavy user. AB Tasty is also better if you manage different entities (we have a group of 9 companies using the solution).

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Sylvain Marbach

Director, Strategic Information Systems

SNI EditionsPublishing, 51-200 employees

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We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month.Back in the day I also used offermatica/omniture and this too required IT involvement.

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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Return on Investment

Increase conversion rate and revenue
Reduce conflicts inside the company (should the button be green or red?)
Gain time of development : some changes can be made directly in the tool, and once the variation is validated, we can apply it for all users directly via the tool, to give the time to the developers to develop it.

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Verified User

Project Manager in Corporate

Photography Company, 501-1000 employees

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Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
HP Optimost is integral to the success of BSI's continuous improvement testing programme

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Mark Fassbender

Global Head of Web Performance

British Standards InstitutionInformation Services, 1001-5000 employees

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