Coremetrics / IBM Digital Analytics (discontinued) vs. IBM Enterprise Content Manager

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

Again, I like to think of my association and usage of IBM Case Manager V.5.2. Please keep in mind that this is only one component of the IBM Enterprise Content Management suite of products. I believe IBM Case Manager is an ideal solution for medium to large companies looking to automate lnad

Incentivized

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

• It provides easy to use administrative tools to work with the product.
• Good documentation on the production is available which makes it easier to use.
• It supports high availability architecture

Incentivized

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• As enterprise and mid-market systems go, the price is highly competitive (especially when you consider what's included in the license). That said, this product is not accessible for small businesses as a self hosted solution. The "Navigator on Cloud" solution is much more accessible, but gives less control over data.
• To get all the features, there are many moving parts. For large enterprises, this is no problem, and the cloud solution obviates most of these concerns.

Incentivized

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

There is no plan to change ECM at organizational level. Replacing products and changing custom applications involves lot of effort

Incentivized

Very easy to implement and use.

The end-user experience is excellent. The Administration experience needs some more work.

Incentivized

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Our relationship with IBM is long standing. We have been Gold Partners for some time and are viewed by many internal groups as their Go To partner for large ECM deployments. Most of our systems engineers hold multiple certifications as solutions developers. Our clients are national and international. The support we receive from IBM has been excellent and our partnership with them on numerous projects has been excellent.

Incentivized

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

• We have seen our customers realize increased employee efficiency by reducing the amount of time it takes to process a transaction.
• We have seen improvements in customer service because information can be made more readily available to customer service personnel who are fielding service calls.
• We have seen improvements in decision making because processing-related statistics are more readily available to the managers who need the input to make quality business decisions that affect the day-to-day operations.

Incentivized