Coremetrics / IBM Digital Analytics (discontinued) vs. Oracle Data Integrator (ODI)

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

Oracle Data Integrator is well suited in all the situations where you need to integrate data from and to different systems/technologies/environments or to schedule some tasks. I've used it on Oracle Database (Data Warehouses or Data Marts), with great loading and transforming performances to accomplish any kind of relational task. This is true for all Oracle applications (like Hyperion Planning, Hyperion Essbase, Hyperion Financial Management, and so on). I've also used it to manage files on different operating systems, to execute procedures in various languages and to read and write data from and to non-Oracle technologies, and I can confirm that its performances have always been very good. It can become less appropriate depending on the expenses that can be afforded by the customer since its license costs are quite high.

Incentivized

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

• Oracle Data Integrator nearly addresses every data issue that one can expect. Oracle Data Integrator is tightly integrated to the Oracle Suite of products. This is one of the major strengths of Oracle Data Integrator. Oracle Data Integrator is part of the Oracle Business Intelligence Applications Suite - which is highly used by various industries. This tool replaced Informatica ETL in Oracle Business Intelligence Applications Suite.
• Oracle Data Integrator comes with many pre-written data packages. If one has to load data from Excel to Oracle Database, there is a package that is ready available for them - cutting down lot of effort on writing the code. Similarly, there are packages for Oracle to SQL, SQL to Oracle and all other possible combinations. Developers love this feature.
• Oracle Data Integrator relies highly on the database for processing. This is actually an ELT tool rather than an ETL tool. It first loads all the data into target instance and then transforms it at the expense of database resources. This light footprint makes this tool very special.
• The other major advantage of Oracle Data Integrator, like any other Oracle products, is a readily available developer pool. As all Oracle products are free to download for demo environments, many organizations prefer to play around with a product before purchasing it. Also, Oracle support and community is a big advantage compared to other vendors.

Incentivized

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• ODI does not have an intuitive user interface. It is powerful, but difficult to figure out at first. There is a significant learning curve between usability, proficiency, and mastery of the tool.
• ODI contains some frustrating bugs. It is Java based and has some caching issues, often requiring you to restart the program before you see your code changes stick.
• ODI does not have a strong versioning process. It is not intuitive to keep an up to date repository of versioned code packages. This can create versioning issues between environments if you do not have a strong external code versioning process.

Incentivized

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

It is maturing and over time will have a good pool of resources. Each new version has addressed the issues of the previous ones. Its getting better and bigger.

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

I have used Trifacta Google Data Prep quite a bit. We use Google Cloud Platform across our organization. The tools are very comparable in what they offer. I would say Data Prep has a slight edge in usability and a cleaner UI, but both of the tools have comparable toolsets.

Incentivized

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

• From a business intelligence perspective, it allows us to provide users with the necessary data and information to make informed decisions.
• Compared with other Oracle products and licensing, I do not think the pricing was unreasonable.
• It is part of a larger install, so for ease of use, we purchased it with other Oracle products.

Incentivized