112 Ratings
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Score 8.5 out of 100
666 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Microsoft Dynamics 365

All told, if it hadn't been for the fact that we were testing it with both employees who knew CRM lingo and those who were new, we wouldn't have found such an issue. The program itself can be very useful for people who already manage CRMs, who know how to use them, who know how to run and manage employees on them, namely because of the "one-stop-shop" concept in data visibility. When it came down to it though, if you have high-turnover, then this product will devolve into only being used for it's base components. Down the middle, we found that the people who'd been in marketing for 4-5 years fell into the product easily because of the way it was written. Everyone before that, with novice experience, thought it was written like a textbook for a graduate class - little to no leeway if you don't happen to know one specific term
Patrick Stephens | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Microsoft Dynamics 365
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Microsoft Dynamics 365
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Microsoft Dynamics 365
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Microsoft Dynamics 365
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Microsoft Dynamics 365
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Microsoft Dynamics 365
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Microsoft Dynamics 365
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Microsoft Dynamics 365
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Microsoft Dynamics 365
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Microsoft Dynamics 365

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Microsoft Dynamics 365
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Microsoft Dynamics 365
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Microsoft Dynamics 365
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Microsoft Dynamics 365
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Microsoft Dynamics 365

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Microsoft Dynamics 365
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Microsoft Dynamics 365
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Microsoft Dynamics 365

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Microsoft Dynamics 365
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Microsoft Dynamics 365
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Microsoft Dynamics 365

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Microsoft Dynamics 365
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Microsoft Dynamics 365
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Microsoft Dynamics 365
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Microsoft Dynamics 365

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Microsoft Dynamics 365
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Microsoft Dynamics 365
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Microsoft Dynamics 365
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Microsoft Dynamics 365
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Microsoft Dynamics 365
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Microsoft Dynamics 365
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Microsoft Dynamics 365

Sales Force Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.4
Customer data management / contact management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.9
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.5
Territory management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.1
Opportunity management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.6
Integration with email client (e.g., Outlook or Gmail)
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.9
Contract management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.7
Quote & order management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.1
Interaction tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.3
Channel / partner relationship management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.1

Customer Service & Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.4
Case management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.5
Call center management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.5
Help desk management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.2

Marketing Automation

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.0
Lead management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.4
Email marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.6

CRM Project Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.2
Task management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.6
Billing and invoicing management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.3
Reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.8

CRM Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.1
Forecasting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.3
Pipeline visualization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.1
Customizable reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.8

Customization

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.9
Custom fields
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.5
Custom objects
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.9
Scripting environment
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.6
API for custom integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.7

Security

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.7
Single sign-on capability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.8
Role-based user permissions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.6

Social CRM

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.6
Social data
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.2
Social engagement
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.9

Integrations with 3rd-party Software

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.8
Marketing automation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
8.0
Compensation management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.7

Platform

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.2
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Microsoft Dynamics 365
7.2

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Microsoft Dynamics 365

  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
Anonymous | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Microsoft Dynamics 365

  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
Justin Pink | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 7.9
Based on 19 answers
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place.We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade.We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
Chris Jensen | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 8.7
Based on 14 answers
As told before in the review, Microsoft Dynamics 365 is a one-stop solution for the overall business, it involves all departments in the organization, and makes business functionalities smooth by timely follow-ups, customer retention, customer engagements, and helps in maintaining a good relationship between customers and the businesses.
Vijayalakshmi G K | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 9.0
Based on 7 answers
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
Todd Jankowski | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 7.5
Based on 2 answers
No answer on this topic is available.

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 9.2
Based on 4 answers
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
Sara Tsoodle | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Microsoft Dynamics 365

Salesforce has more desirable functions than Microsoft Dynamics 365, at a competitive price. Its user interface is far more superior, it has more customization, easier customization, and out of the box it is more pleasing to the eye and to the end user. If the client doesn't have a deep-rooted connection with Microsoft I wouldn't leap to Dynamics 365.
Alexander Cooper | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Microsoft Dynamics 365

  • It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
  • It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
Anonymous | TrustRadius Reviewer

Screenshots

Microsoft Dynamics 365

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft Dynamics 365

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Microsoft Dynamics 365
8.4

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Microsoft Dynamics 365
7.9

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Microsoft Dynamics 365
8.7

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Microsoft Dynamics 365

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Microsoft Dynamics 365

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Microsoft Dynamics 365
9.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Microsoft Dynamics 365
7.5

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Microsoft Dynamics 365
9.2

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