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IBM Watson Campaign Automation Review: "SafePop"
https://www.trustradius.com/marketing-automationIBM Watson Campaign AutomationUnspecified7.878101
Maureen Kolb profile photo
February 01, 2014

IBM Watson Campaign Automation Review: "SafePop"

Score 3 out of 101
Vetted Review
Verified User
Review Source

Software Version
5
Modules Used
all

Overall Satisfaction

We were currently using SilverPop for mass mailing and global program campaigns. We are now switching to automated lead nurturing as well as mass mailing. We are using automated tracks and lead scoring.
  • Very powerful tool for mass mailings, combining queries and only emailing against one record
  • Very good at testing email before sending - health of email
  • Cannot query on lead source description - a big need for SafeNet
  • Templates are kludgey and buggy - fonts will be all one but are mailed looking completely different. It is difficult to fix unless you know html code.
  • Syncing between SFDC and SP is slow. not sure if it's an SP issue.
  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
I have heard from other colleagues there are much easier to use products in the market that essentially do the same thing.
Are templates easy to set up and troubleshoot - is interface something that is easy to utilize. Can queries easily be set up. Is the synchronization seamless between SP and SFDC.

Product Usage

25 - field marketing, interactive marketing
1 - technical, web code
  • edms
  • lead automation
  • lead scoring
  • lead management

Usability

too much time building templates
ProsCons
None
Do not like to use
Unnecessarily complex
Difficult to use
Not well integrated
Inconsistent
Slow to learn
Cumbersome
Feel nervous using
Lots to learn
  • sending edms
  • making templates look consistent
  • maneuvering templates, laying out templates