98 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Email deliverability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.4
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.3

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.7
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.3
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.4
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Silverpop Engage is an ever-changing platform., which is certainly one of my favorite things about it. In my one year as a user, multiple new programs have been launched. Not to mention they are constantly improving upon their current platform.
  • Silverpop provides an abundance of training and support. As a new user or an experienced one, you will find that you have most all of the resources that you need. My favorite would have to be the online support portal where you receive one-to-one help on any issue you may have.
  • Silverpop provides every customer with its' own relationship manager. This is important for not only on-boarding but providing additional support throughout a company's lifespan with the product. Often times with products like this you find that once you purchase, you are left to fend for yourself, but Silverpop does quite the opposite.
Mary Abrahamson profile photo

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • I think the Programs functionality of Engage is amazing, and you can really do a lot of awesome stuff with it -- but testing (and sometimes even updating) a program is laborious and sometimes difficult to do. I know they are aware of this and there has been much discussion regarding the topic on the community forum and within Silverpop.
  • The WYSWYG editor used by Silverpop (at the time of this writing is a version of FCK Editor) isn't super great in terms of the HTML it produces. It's not going to maim your email to look terrible, but it will alter your code if you have imported it (ex, changing hexidecimal colors to rgb, adding various font and span tags, etc). Nothing super critical, and if the user is comfortable with HTML - probably won't care (or even be aware it's doing it).
  • CRM Integration. Currently, Silverpop integrates with Salesforce.com (SFDC) and MS Dynamics. Salesforce integration has been available for years, and I cannot personally speak to it. We use MS Dynamics, and it is in its infancy. Current features and functionality are extremely limited. The initial introduction of the integration service was introduced mid-2013. Also, there is additional cost (setup and monthly licensing fee) for CRM integration, and - at least for MS Dynamics, requires a subscription to Scribe Online for usage (another cost, but not through Silverpop).
Michael Hobley profile photo

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
We cancelled as quickly as we could (1 year).My rating is based on 1 year of implementing and using Silverpop. I believe it is likely a better fit for larger companies with marketing teams; if you have a team of 3 or more people, you can likely handle this product's complexity. It felt to me, as a user, to be more like 3 or 4 products that had been glued together, but I could be wrong... Really not intuitive at all. So given the negative ROI, I have to give it a poor rating.
No photo available

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
Very easy to use, meaning you can save time by automating all the easy things that would otherwise be manual. Great, intuitive UI. Everything just feels really easy to do
No photo available

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
Admittedly, I use support a lot, primarily when my users have questions (or problems) that I cannot resolve. Support is always quick to respond (either by email or phone), and do their best to resolve problems or concerns as quickly as possible. There have been times where some problems have taken over a week, but if you talk to your relationship manager, they can usually be escalated and quickly resolved. Overall -- the support is there when you need it, and is available 24 hours.Additionally, there is also the user community and knowledge base for those who want to research on their own.
Michael Hobley profile photo

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

IBM Watson Campaign Automation is more of an enterprise product for large organizations where you're plugging into all kinds of systems and workflows tend to be slower.
Lawrence Ladomery profile photo

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Lead Scoring and Grading
  • Segmentation
  • Budgeting
No photo available

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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