Acquia Digital Experience Platform
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Top Rated
79 Ratings
Adobe Audience Manager
68 Ratings

Acquia Digital Experience Platform

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Top Rated
79 Ratings
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Score 8.3 out of 100

Based on 79 reviews and ratings

Adobe Audience Manager

68 Ratings
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Score 8.1 out of 100

Based on 68 reviews and ratings

Feature Set Ratings

    Data Collection

    Acquia Digital Experience Platform

    Feature Set Not Supported
    N/A
    8.2

    Adobe Audience Manager

    82%
    Adobe Audience Manager ranks higher in 3/3 features
    Adobe Audience Manager ranks higher in 3/3 features

    Collection of first-party data

    N/A
    0 Ratings
    8.4
    84%
    17 Ratings

    Collection of third-party data

    N/A
    0 Ratings
    8.2
    82%
    17 Ratings

    Access to Third-party Data Providers

    N/A
    0 Ratings
    7.9
    79%
    17 Ratings

    Data Classification

    Acquia Digital Experience Platform

    Feature Set Not Supported
    N/A
    7.6

    Adobe Audience Manager

    76%
    Adobe Audience Manager ranks higher in 3/3 features
    Adobe Audience Manager ranks higher in 3/3 features

    Audience taxonomy

    N/A
    0 Ratings
    7.9
    79%
    17 Ratings

    Tag Management

    N/A
    0 Ratings
    7.4
    74%
    16 Ratings

    Data Analysis Dashboard

    N/A
    0 Ratings
    7.6
    76%
    17 Ratings

    Ad Network Integration

    Acquia Digital Experience Platform

    Feature Set Not Supported
    N/A
    8.3

    Adobe Audience Manager

    83%
    Adobe Audience Manager ranks higher in 2/2 features
    Adobe Audience Manager ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    8.4
    84%
    16 Ratings

    DSP integration

    N/A
    0 Ratings
    8.3
    83%
    15 Ratings

    DMP Analytics

    Acquia Digital Experience Platform

    Feature Set Not Supported
    N/A
    8.0

    Adobe Audience Manager

    80%
    Adobe Audience Manager ranks higher in 2/2 features
    Adobe Audience Manager ranks higher in 2/2 features

    Campaign Analytics

    N/A
    0 Ratings
    7.6
    76%
    17 Ratings

    Audience Analytics

    N/A
    0 Ratings
    8.5
    85%
    17 Ratings

    Attribute Ratings

    • Acquia Digital Experience Platform is rated higher in 1 area: Support Rating
    • Acquia Digital Experience Platform and Adobe Audience Manager are tied in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.4

    Acquia Digital Experience Platform

    84%
    37 Ratings
    8.4

    Adobe Audience Manager

    84%
    17 Ratings

    Likelihood to Renew

    9.0

    Acquia Digital Experience Platform

    90%
    9 Ratings

    Adobe Audience Manager

    N/A
    0 Ratings

    Usability

    Acquia Digital Experience Platform

    N/A
    0 Ratings
    8.5

    Adobe Audience Manager

    85%
    11 Ratings

    Support Rating

    9.1

    Acquia Digital Experience Platform

    91%
    1 Rating
    7.6

    Adobe Audience Manager

    76%
    11 Ratings

    Product Scalability

    7.6

    Acquia Digital Experience Platform

    76%
    20 Ratings

    Adobe Audience Manager

    N/A
    0 Ratings

    Likelihood to Recommend

    Acquia Digital Experience Platform

    Well suited for rapid development of applications and sites, ease of maintenance, security enhancements, and ease of patching. Drupal for global enterprise content strategy i.e. industrial robustness. DevOps is there but needs to be easier to integrate with other vendors. In my experience, Acquia Digital Experience Platform doesn't support well data-driven process definition, setup, and management from an application standpoint. In production, we expected the production environment to be separated from the non-production environnement, which was only possible at the logical level and not at the network level.

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    Olivier Parriche | TrustRadius Reviewer
    Olivier Parriche
    View all 37 answers on this topic

    Adobe Audience Manager

    If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 17 answers on this topic

    Pros

    Acquia Digital Experience Platform

    • Easy to manage multiple environments and a team of Site Developers and Site Administrators
    • Easy and intuitive to conduct deployments, back-ups, rollbacks of code, databases, and files
    • Useful add-ons such as Solr Search, Security, Site Monitoring, Migration tools, etc.
    • Excellent and responsive support

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 37 answers on this topic

    Adobe Audience Manager

    • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
    • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
    • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

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    Matt LeMaire, B.A., M.A. | TrustRadius Reviewer
    Matt LeMaire, B.A., M.A.
    View all 17 answers on this topic

    Cons

    Acquia Digital Experience Platform

    • Using the platform is not for the faint of heart. It takes some understanding of how a back-end system technology works to be able to get anything done or even know where to go.
    • Being able to verify DNS services is not easy to do. A digital market is required to do this with Facebook or Google from time to time but it is hidden from the non-tech user. I need to find a tech expert to do a simple task that is holding up the quality of our digital advertising. This is the way the digital world works and these capabilities need to be exposed and easy to verify by non-tech users quickly without the possibility of disrupting the system.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 37 answers on this topic

    Adobe Audience Manager

    • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
    • The AdWords integration is not easy to do.
    • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

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    Muhammad Hafeez | TrustRadius Reviewer
    Muhammad Hafeez
    View all 17 answers on this topic

    Pricing Details

    Acquia Digital Experience Platform

    General

    Free Trial
    —
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Adobe Audience Manager

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Likelihood to Renew

    Acquia Digital Experience Platform

    Acquia Digital Experience Platform 9.0
    Based on 9 answers
    As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier

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    Sean Hanford | TrustRadius Reviewer
    Sean Hanford
    View all 9 answers on this topic

    Adobe Audience Manager

    No score
    No answers yet
    No answers on this topic

    Usability

    Acquia Digital Experience Platform

    No score
    No answers yet
    No answers on this topic

    Adobe Audience Manager

    Adobe Audience Manager 8.5
    Based on 11 answers
    Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

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    Ashley Willis | TrustRadius Reviewer
    Ashley Willis
    View all 11 answers on this topic

    Support Rating

    Acquia Digital Experience Platform

    Acquia Digital Experience Platform 9.1
    Based on 1 answer
    The team is always there to support any issue. We had an issue around adding more code into the system and they supported us all the way through.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Adobe Audience Manager

    Adobe Audience Manager 7.6
    Based on 11 answers
    AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

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    Kevin Sohel | TrustRadius Reviewer
    Kevin Sohel
    View all 11 answers on this topic

    Alternatives Considered

    Acquia Digital Experience Platform

    Acquia [Digital Experience Platform]'s offering is much for extendable, flexible, and scalable. The security is far beyond WP and it is much easier to extend than Magento was. Being able to have access to all these tools at an enterprise level, but still have them remain open source is really a huge advantage in my mind.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 37 answers on this topic

    Adobe Audience Manager

    I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 17 answers on this topic

    Scalability

    Acquia Digital Experience Platform

    Acquia Digital Experience Platform 7.6
    Based on 20 answers
    We do not use any of the proprietary features from Acquia [Digital Experience Platform], like Site Factory, that enable this. (I am allergic to proprietary.) But Drupal is inherently scaleable via multisite, and things like Single Sign On via contrib modules.

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    Maria Greene | TrustRadius Reviewer
    Maria Greene
    View all 20 answers on this topic

    Adobe Audience Manager

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Acquia Digital Experience Platform

    • Acquia has a positive impact on our internal ROI for our own website.
    • Most of our clients also see a positive impact on ROI when using Acquia for their web platform. This does change based on the cost of the Acquia instance.
    • Acquia allows us to save time and money on client projects, allowing us to increase our margins.

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    Zach Ettelman | TrustRadius Reviewer
    Zach Ettelman
    View all 37 answers on this topic

    Adobe Audience Manager

    • Overall a Positive Return for Business who go All in on the Adobe Stack
    • Solid work for brokering and anonymously sharing data between first and second parties
    • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 17 answers on this topic

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