What users are saying about
Acquia Digital Experience Platform
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Top Rated
79 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 79 reviews and ratings
68 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 68 reviews and ratings
Feature Set Ratings
Data Collection
Acquia Digital Experience Platform
Feature Set Not Supported
N/A
8.2
Adobe Audience Manager
82%
Adobe Audience Manager ranks higher in 3/3 features
Adobe Audience Manager ranks higher in 3/3 features
Collection of first-party data
N/A
0 Ratings
8.4
84%
17 Ratings
Collection of third-party data
N/A
0 Ratings
8.2
82%
17 Ratings
Access to Third-party Data Providers
N/A
0 Ratings
7.9
79%
17 Ratings
Data Classification
Acquia Digital Experience Platform
Feature Set Not Supported
N/A
7.6
Adobe Audience Manager
76%
Adobe Audience Manager ranks higher in 3/3 features
Adobe Audience Manager ranks higher in 3/3 features
Audience taxonomy
N/A
0 Ratings
7.9
79%
17 Ratings
Tag Management
N/A
0 Ratings
7.4
74%
16 Ratings
Data Analysis Dashboard
N/A
0 Ratings
7.6
76%
17 Ratings
Ad Network Integration
Acquia Digital Experience Platform
Feature Set Not Supported
N/A
8.3
Adobe Audience Manager
83%
Adobe Audience Manager ranks higher in 2/2 features
Adobe Audience Manager ranks higher in 2/2 features
Data Transfer
N/A
0 Ratings
8.4
84%
16 Ratings
DSP integration
N/A
0 Ratings
8.3
83%
15 Ratings
DMP Analytics
Acquia Digital Experience Platform
Feature Set Not Supported
N/A
8.0
Adobe Audience Manager
80%
Adobe Audience Manager ranks higher in 2/2 features
Adobe Audience Manager ranks higher in 2/2 features
Campaign Analytics
N/A
0 Ratings
7.6
76%
17 Ratings
Audience Analytics
N/A
0 Ratings
8.5
85%
17 Ratings
Attribute Ratings
- Acquia Digital Experience Platform is rated higher in 1 area: Support Rating
- Acquia Digital Experience Platform and Adobe Audience Manager are tied in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.4
Acquia Digital Experience Platform
84%
37 Ratings
8.4
Adobe Audience Manager
84%
17 Ratings
Likelihood to Renew
9.0
Acquia Digital Experience Platform
90%
9 Ratings
Adobe Audience Manager
N/A
0 Ratings
Usability
Acquia Digital Experience Platform
N/A
0 Ratings
8.5
Adobe Audience Manager
85%
11 Ratings
Support Rating
9.1
Acquia Digital Experience Platform
91%
1 Rating
7.6
Adobe Audience Manager
76%
11 Ratings
Product Scalability
7.6
Acquia Digital Experience Platform
76%
20 Ratings
Adobe Audience Manager
N/A
0 Ratings
Likelihood to Recommend
Acquia Digital Experience Platform
Well suited for rapid development of applications and sites, ease of maintenance, security enhancements, and ease of patching. Drupal for global enterprise content strategy i.e. industrial robustness. DevOps is there but needs to be easier to integrate with other vendors. In my experience, Acquia Digital Experience Platform doesn't support well data-driven process definition, setup, and management from an application standpoint. In production, we expected the production environment to be separated from the non-production environnement, which was only possible at the logical level and not at the network level.
IT Manager in charge of Digitalization
La Mutuelle GénéraleInsurance, 1001-5000 employees
Adobe Audience Manager
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Verified User
Manager in Information Technology
Information Technology & Services Company, 11-50 employeesPros
Acquia Digital Experience Platform
- Easy to manage multiple environments and a team of Site Developers and Site Administrators
- Easy and intuitive to conduct deployments, back-ups, rollbacks of code, databases, and files
- Useful add-ons such as Solr Search, Security, Site Monitoring, Migration tools, etc.
- Excellent and responsive support

Verified User
Manager in Marketing
Professional Training & Coaching Company, 51-200 employeesAdobe Audience Manager
- We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
- By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
- Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Human Resources Manager
Dalton Timmis Insurance GroupInsurance, 51-200 employees
Cons
Acquia Digital Experience Platform
- Using the platform is not for the faint of heart. It takes some understanding of how a back-end system technology works to be able to get anything done or even know where to go.
- Being able to verify DNS services is not easy to do. A digital market is required to do this with Facebook or Google from time to time but it is hidden from the non-tech user. I need to find a tech expert to do a simple task that is holding up the quality of our digital advertising. This is the way the digital world works and these capabilities need to be exposed and easy to verify by non-tech users quickly without the possibility of disrupting the system.

Verified User
Executive in Marketing
Computer Software Company, 51-200 employeesAdobe Audience Manager
- Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
- The AdWords integration is not easy to do.
- UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
CEO (Chief Executive Officer)
HK ServicesMarketing & Advertising, 1-10 employees
Pricing Details
Acquia Digital Experience Platform
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Adobe Audience Manager
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Acquia Digital Experience Platform
Acquia Digital Experience Platform 9.0
Based on 9 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Senior Drupal Developer/Consultant
EllucianHigher Education, 1001-5000 employees
Adobe Audience Manager
No score
No answers yet
No answers on this topic
Usability
Acquia Digital Experience Platform
No score
No answers yet
No answers on this topic
Adobe Audience Manager
Adobe Audience Manager 8.5
Based on 11 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
System Administrator
City of KissimmeeGovernment Administration, 501-1000 employees
Support Rating
Acquia Digital Experience Platform
Acquia Digital Experience Platform 9.1
Based on 1 answer
The team is always there to support any issue. We had an issue around adding more code into the system and they supported us all the way through.

Verified User
Manager in Information Technology
Automotive Company, 10,001+ employeesAdobe Audience Manager
Adobe Audience Manager 7.6
Based on 11 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté CanadaGovernment Administration, 1001-5000 employees
Alternatives Considered
Acquia Digital Experience Platform
Acquia [Digital Experience Platform]'s offering is much for extendable, flexible, and scalable. The security is far beyond WP and it is much easier to extend than Magento was. Being able to have access to all these tools at an enterprise level, but still have them remain open source is really a huge advantage in my mind.

Verified User
Director in Engineering
Marketing & Advertising Company, 51-200 employeesAdobe Audience Manager
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Verified User
Contributor in Other
Publishing Company, 11-50 employeesScalability
Acquia Digital Experience Platform
Acquia Digital Experience Platform 7.6
Based on 20 answers
We do not use any of the proprietary features from Acquia [Digital Experience Platform], like Site Factory, that enable this. (I am allergic to proprietary.) But Drupal is inherently scaleable via multisite, and things like Single Sign On via contrib modules.
Sr. Manager, Web/Technical Lead
Insulet CorporationMedical Device, 1001-5000 employees
Adobe Audience Manager
No score
No answers yet
No answers on this topic
Return on Investment
Acquia Digital Experience Platform
- Acquia has a positive impact on our internal ROI for our own website.
- Most of our clients also see a positive impact on ROI when using Acquia for their web platform. This does change based on the cost of the Acquia instance.
- Acquia allows us to save time and money on client projects, allowing us to increase our margins.
Business Development Strategist
Elevated ThirdMarketing and Advertising, 11-50 employees
Adobe Audience Manager
- Overall a Positive Return for Business who go All in on the Adobe Stack
- Solid work for brokering and anonymously sharing data between first and second parties
- The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Verified User
Manager in Information Technology
Information Technology & Services Company, 11-50 employees