The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…
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Adobe Audience Manager
Score 8.8 out of 10
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Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
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Pricing
Acquia Digital Experience Platform
Adobe Audience Manager
Editions & Modules
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No answers on this topic
Offerings
Pricing Offerings
Acquia Digital Experience Platform
Adobe Audience Manager
Free Trial
No
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Acquia Digital Experience Platform
Adobe Audience Manager
Features
Acquia Digital Experience Platform
Adobe Audience Manager
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.1
49 Ratings
1% below category average
Adobe Audience Manager
-
Ratings
Role-based user permissions
8.149 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.8
41 Ratings
6% below category average
Adobe Audience Manager
-
Ratings
API
7.839 Ratings
00 Ratings
Internationalization / multi-language
7.732 Ratings
00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.9
43 Ratings
4% above category average
Adobe Audience Manager
-
Ratings
WYSIWYG editor
7.331 Ratings
00 Ratings
Code quality / cleanliness
8.134 Ratings
00 Ratings
Admin section
7.942 Ratings
00 Ratings
Page templates
8.030 Ratings
00 Ratings
Library of website themes
8.126 Ratings
00 Ratings
Mobile optimization / responsive design
7.828 Ratings
00 Ratings
Publishing workflow
8.034 Ratings
00 Ratings
Form generator
7.924 Ratings
00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.2
35 Ratings
0% above category average
Adobe Audience Manager
-
Ratings
Content taxonomy
7.828 Ratings
00 Ratings
SEO support
6.329 Ratings
00 Ratings
Bulk management
7.131 Ratings
00 Ratings
Availability / breadth of extensions
7.632 Ratings
00 Ratings
Community / comment management
7.326 Ratings
00 Ratings
Data Collection
Comparison of Data Collection features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Adobe Audience Manager
8.6
16 Ratings
5% above category average
Collection of first-party data
00 Ratings
8.116 Ratings
Collection of third-party data
00 Ratings
8.116 Ratings
Access to Third-party Data Providers
00 Ratings
9.616 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Adobe Audience Manager
7.3
16 Ratings
12% below category average
Audience taxonomy
00 Ratings
7.916 Ratings
Tag Management
00 Ratings
6.215 Ratings
Data Analysis Dashboard
00 Ratings
7.816 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Adobe Audience Manager
8.9
16 Ratings
11% above category average
Data Transfer
00 Ratings
8.916 Ratings
DSP integration
00 Ratings
8.815 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Adobe Audience Manager
6.8
16 Ratings
14% below category average
Campaign Analytics
00 Ratings
5.516 Ratings
Audience Analytics
00 Ratings
8.116 Ratings
Best Alternatives
Acquia Digital Experience Platform
Adobe Audience Manager
Small Businesses
Bloomreach - The Agentic Platform for Personalization
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
Platform is very accessible to those who know how to manage the back end software.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
Acquia SOLR search provided a much-improved search experience on our website.
Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.