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Top Rated
58 Ratings
55 Ratings
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Score 7.7 out of 100

Adobe Audience Manager

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Top Rated
58 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Acquia Digital Experience Platform

Acquia is well-suited for any Drupal web platform. I think it best plays in the enterprise space, either for B2B or nonprofit/higher ed/government. Acquia is a great solution for smaller web platforms, as well, but the price is typically prohibitive in these scenarios.
Zach Ettelman | TrustRadius Reviewer

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Feature Rating Comparison

Security

Acquia Digital Experience Platform
8.3
Adobe Audience Manager
Role-based user permissions
Acquia Digital Experience Platform
8.3
Adobe Audience Manager

Platform & Infrastructure

Acquia Digital Experience Platform
8.0
Adobe Audience Manager
API
Acquia Digital Experience Platform
8.0
Adobe Audience Manager
Internationalization / multi-language
Acquia Digital Experience Platform
8.0
Adobe Audience Manager

Web Content Creation

Acquia Digital Experience Platform
8.5
Adobe Audience Manager
WYSIWYG editor
Acquia Digital Experience Platform
10.0
Adobe Audience Manager
Code quality / cleanliness
Acquia Digital Experience Platform
9.0
Adobe Audience Manager
Admin section
Acquia Digital Experience Platform
9.0
Adobe Audience Manager
Page templates
Acquia Digital Experience Platform
8.0
Adobe Audience Manager
Library of website themes
Acquia Digital Experience Platform
8.0
Adobe Audience Manager
Mobile optimization / responsive design
Acquia Digital Experience Platform
9.0
Adobe Audience Manager
Publishing workflow
Acquia Digital Experience Platform
9.0
Adobe Audience Manager
Form generator
Acquia Digital Experience Platform
6.0
Adobe Audience Manager

Web Content Management

Acquia Digital Experience Platform
8.4
Adobe Audience Manager
Content taxonomy
Acquia Digital Experience Platform
9.0
Adobe Audience Manager
SEO support
Acquia Digital Experience Platform
8.0
Adobe Audience Manager
Bulk management
Acquia Digital Experience Platform
8.0
Adobe Audience Manager
Availability / breadth of extensions
Acquia Digital Experience Platform
9.0
Adobe Audience Manager
Community / comment management
Acquia Digital Experience Platform
8.0
Adobe Audience Manager

Data Collection

Acquia Digital Experience Platform
Adobe Audience Manager
8.0
Collection of first-party data
Acquia Digital Experience Platform
Adobe Audience Manager
8.4
Collection of third-party data
Acquia Digital Experience Platform
Adobe Audience Manager
7.8
Access to Third-party Data Providers
Acquia Digital Experience Platform
Adobe Audience Manager
7.8

Data Classification

Acquia Digital Experience Platform
Adobe Audience Manager
8.3
Audience taxonomy
Acquia Digital Experience Platform
Adobe Audience Manager
8.5
Tag Management
Acquia Digital Experience Platform
Adobe Audience Manager
8.3
Data Analysis Dashboard
Acquia Digital Experience Platform
Adobe Audience Manager
8.2

Ad Network Integration

Acquia Digital Experience Platform
Adobe Audience Manager
8.2
Data Transfer
Acquia Digital Experience Platform
Adobe Audience Manager
8.1
DSP integration
Acquia Digital Experience Platform
Adobe Audience Manager
8.3

DMP Analytics

Acquia Digital Experience Platform
Adobe Audience Manager
8.7
Campaign Analytics
Acquia Digital Experience Platform
Adobe Audience Manager
8.4
Audience Analytics
Acquia Digital Experience Platform
Adobe Audience Manager
8.9

Pros

Acquia Digital Experience Platform

  • The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
  • Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
  • Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
  • Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.
Sean Hanford | TrustRadius Reviewer

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Cons

Acquia Digital Experience Platform

  • Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
  • While documentation is robust, it can be difficult to find exactly what you need
  • Provided forums are not monitored frequently, and are not as useful as they could be
Eric Steinborn | TrustRadius Reviewer

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hafeez | TrustRadius Reviewer

Likelihood to Renew

Acquia Digital Experience Platform

Acquia Digital Experience Platform 10.0
Based on 8 answers
As a Drupal Web Developer, I have not encountered or been exposed to any other hosting solution that could surpass the benefits of having a site hosted on Acquia Cloud. Although, for any side-project or low-cost freelance gigs, I cannot expect that I'll always have the option of recommending Acquia Cloud, and that's okay. While I am at work and trying to help our team gain more exposure to my companies' extensive list of clients, when we have the fortune of adding another Drupal-based client to our roster, getting those clients on Acquia Cloud makes every other aspect of building or modifying their school website that much easier
Sean Hanford | TrustRadius Reviewer

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Usability

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Support Rating

Acquia Digital Experience Platform

No score
No answers yet
No answers on this topic

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Alternatives Considered

Acquia Digital Experience Platform

If you're project requires a multisite architecture with scalable site deployment, and your budget allows, I would recommend Acquia. Acquia pricing sits more on an Enterprise level, so it is overwhelming if you're hosting a smaller site. Pantheon is much more suited for smaller, one-off, independent sites, and they provide similar tooling, availability, and free SSL with every site. If you need to control every aspect of your server environment and you have a server admin on staff, then Rackspace can provide you with an open hosting environment for you to configure yourself.
Kyle Taylor | TrustRadius Reviewer

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Return on Investment

Acquia Digital Experience Platform

  • Our website isn't a revenue generator, so we don't have specific ROI calculations.
  • The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
  • We have had to invest in some training for our developers to learn Drupal.
Jim MacLeod | TrustRadius Reviewer

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Screenshots

Acquia Digital Experience Platform

Adobe Audience Manager

Pricing Details

Acquia Digital Experience Platform

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acquia Digital Experience Platform
7.8
Adobe Audience Manager
8.2

Likelihood to Renew

Acquia Digital Experience Platform
10.0
Adobe Audience Manager

Usability

Acquia Digital Experience Platform
Adobe Audience Manager
8.5

Support Rating

Acquia Digital Experience Platform
Adobe Audience Manager
8.0

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