The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…
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Treasure Data
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Treasure Data is an enterprise customer data platform (CDP) that powers the entire business to reclaim customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements that drive value and protect privacy for every customer, every time. According to the vendor, Treasure Data serves customers globally across a broad base of industries that…
Based on my experience, the most striking difference between the two platforms are the way their data models are organized. Agilone (now part of Acquia) has a very hard/strict requirement for integration with the source systems as we need to conform/adhere to their …
If you are looking for a tool that can help you uncover customer segments and then market to said customers and report on the outcome of the campaign in a single tool, the CDP can do all of that. The reporting capabilities help you to answer questions in a very fast manner. No relying on IT to create queries, etc. All the data is in the marketers hands.
Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
Acquia keeps the site up and available. I don't think we've had a second of downtime caused by Acquia.
Their administration UI makes it pretty easy to manage the websites at a high level. Check stats, change key configuration values, backup code and databases, manage SSL, create support tickets and manage development teams (users).
Their support team can do performance reviews of your website and give you tips for improving performance.
CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
It provides a variety of extensions to bring your data together in one place and helps you do this easily.
Kits provided by Treasure Box provide basic but helpful methods for further development of services.
the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
Acquia Personalization integrates well with Drupal CMS and is more straightforward to implement than Salesforce Marketing Cloud Interaction Studio (Personalization). WordPress as a CMS hosted on WP Engine is useful, but much more limited than Drupal CMS hosted on Acquia WordPress VIP was less robust than Salesforce Marketing Cloud and Acquia.
We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
The customization options available in Site Studio are extensive and user-friendly, which makes it easy for business users to make layout and content changes without requiring the help of developers. For instance, users can modify the website's layout, color scheme, and typography using a drag-and-drop interface. They can also add or remove components, such as images, videos, and forms, with ease. The ability to make these changes without relying on developers means that businesses can make updates to their websites quickly and efficiently. This can be particularly useful for businesses that need to respond rapidly to changing market conditions or customer demands. By using Site Studio, businesses can ensure that their websites remain up-to-date and relevant, which can help to attract and retain customers over time.
When our site first launched, we had some negative experiences with throughput on our site. Eventually, this was resolved, but it took a lot of work with Acquia engineers.
Acquia Digital Experience Platform has helped us with a few situations where our in-house tech expertise needed the advice to solve a problem, even though this wasn't really within the purview of their support contract with us.
We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
