Acquia Digital Experience Platform vs Twilio Segment

• The Acquia Cloud Hosting (enterprise) provides a three-server solution. You have a Development, Staging (or UAT), and Production servers with a clear path of deployment straight up the chain. You may use Acquia's own Cloud Hooks, or their web admin UI interface to deploy to any or all of the servers.
• Git is one of the foundation services built-in to the management of the website codebase. Allowing a developer, or well-trained end user (university employee) to easily deploy a tag or branch to any one of the servers, makes it very easy for us to offload the server / account management to the school, while we focus on improving their site.
• Not only does Acquia Cloud provide a multi-datacenter failover disaster recovery solution, but they also maintain a multi-region failover as well, which allows for a fully redundant enviroment to be maintained in two geographic regions. No fear of losing any database changes or form submissions from students.
• Lastly, the onboarding process is constantly being improved, and as I have been a third-party vendor involved in many of our hosting negotiations, I have seen it firsthand. Each enterprise client is assigned a small team of engineers, technical leads, and a pseudo-project-manager to explain the process in layman's terms to the client (university / college for my example), but they also perform a number of code reviews and best-practice analysis of a site prior to launch.

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• Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
• Price. Startups can get by with the free version of Segment for a long time.
• Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.

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• Responses from tickets aren't always from the same person, and can vary in effectiveness of solving your problem
• While documentation is robust, it can be difficult to find exactly what you need
• Provided forums are not monitored frequently, and are not as useful as they could be

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• Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
• Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
• Not much consistency across connectors.
• At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.

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• Our website isn't a revenue generator, so we don't have specific ROI calculations.
• The new website is helping us move off of a legacy on-prem server environment. The reduction of cost in maintaining those will be beneficial.
• We have had to invest in some training for our developers to learn Drupal.

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• Saved a ton of time for setting up user tracking
• Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
• It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events

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