Acquia Digital Experience Platform vs. Twilio Segment

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 8.2 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Twilio Segment
Score 8.7 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
Acquia Digital Experience PlatformTwilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
Acquia Digital Experience PlatformTwilio Segment
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformTwilio Segment
Top Pros
Top Cons
Features
Acquia Digital Experience PlatformTwilio Segment
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
7.8
24 Ratings
Twilio Segment
-
Ratings
Role-based user permissions7.824 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
6.6
23 Ratings
Twilio Segment
-
Ratings
API6.922 Ratings00 Ratings
Internationalization / multi-language6.416 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.2
20 Ratings
Twilio Segment
-
Ratings
WYSIWYG editor7.516 Ratings00 Ratings
Code quality / cleanliness7.018 Ratings00 Ratings
Admin section7.520 Ratings00 Ratings
Page templates7.415 Ratings00 Ratings
Library of website themes6.312 Ratings00 Ratings
Mobile optimization / responsive design7.014 Ratings00 Ratings
Publishing workflow7.717 Ratings00 Ratings
Form generator7.411 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.3
17 Ratings
Twilio Segment
-
Ratings
Content taxonomy7.615 Ratings00 Ratings
SEO support7.313 Ratings00 Ratings
Bulk management7.015 Ratings00 Ratings
Availability / breadth of extensions7.016 Ratings00 Ratings
Community / comment management7.712 Ratings00 Ratings
User Ratings
Acquia Digital Experience PlatformTwilio Segment
Likelihood to Recommend
8.3
(65 ratings)
8.8
(19 ratings)
Likelihood to Renew
5.7
(10 ratings)
-
(0 ratings)
Usability
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.4
(3 ratings)
7.9
(11 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.6
(47 ratings)
-
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformTwilio Segment
Likelihood to Recommend
Acquia
Acquia Cloud is well suited for organizations and teams without the ability to support their own hosting, such as on AWS, Digital Ocean, etc. If a team has the ability (and desire) to manage it themselves, I'm not sure I would recommend it. However, if your team needs reliable, hands-off Drupal hosting, I would definitely recommend Acquia Cloud. Once a deployment pipeline is configured, it's very nearly set-and-forget as far as server configuration is concerned
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Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
Acquia
  • Easy to manage multiple environments and a team of Site Developers and Site Administrators
  • Easy and intuitive to conduct deployments, back-ups, rollbacks of code, databases, and files
  • Useful add-ons such as Solr Search, Security, Site Monitoring, Migration tools, etc.
  • Excellent and responsive support
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Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
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Cons
Acquia
  • the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
  • it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
  • because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.
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Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Likelihood to Renew
Acquia
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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Twilio
No answers on this topic
Usability
Acquia
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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Twilio
No answers on this topic
Support Rating
Acquia
They are absolutely fabulous and have never dropped the ball in 8 years of us being on the platform. If it wasn't for Drupal 8/9 being unrealistically complicated compared to other offerings like Django/Wagtail we'd be still with Acquia and Drupal.
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Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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Implementation Rating
Acquia
It was implemented when I got there. I don't know how it was prior.
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Twilio
No answers on this topic
Alternatives Considered
Acquia
We use AWS (a variety of services inside AWS) to host our less than mission-critical sites. These are great options for sites that are relatively simple, technically, and/or that can tolerate occasional problems. However, Acquia Digital Experience Platform does provide a level of concierge service that I have appreciated when it comes to running a highly available web application.
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Twilio
I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
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Scalability
Acquia
Since the beginning of the website rebuild project, our agency gathered our needs and expectations. We also shared several technical or SEO specifications, and they have been able to fully adapt the software to our needs, in order to create a custom interface that we can easy use on a daily-basis.
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Twilio
No answers on this topic
Return on Investment
Acquia
  • It's done a really nice job of allowing us to focus on business-specific needs as opposed to infrastructure/security issues. The platform is rock solid from a support and security standpoint.
  • The ability to add automation and levels of personalization without having to break the bank has been a big boost to clients.
  • Unfortunately, our adoption of Site Studio was short-lived due to some inherent restrictions that limited the level of customization we were able to do.
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Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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