Acquisition Inc. vs. pharosIQ

Anything lead gen within TOFU demand gen for an IT company. They offer TAL/ ABM targeting which is great. They don't offer appointment setting so best to use them for TOFU.

pharosIQ delivered well on our TOFU ask with scaled lead delivery across 5 geographies. Having a single vendor POC helped to streamline communications across the global campaigns to ensure quality, quantity and fulfillment was continually fulfilled. We struggled with the mid-funnel program as the conversion forward was not very successful to sales ready leads. We also did not hit the benchmark of survey completions as originally proposed from pharosIQ from other customers who completed this campaign.

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• Great data accuracy
• Attention to Service
• Collaborative sales reps
• Data Science

• They have many different lead types they can deliver.
• Conversion from lead to opportunity is great.
• Our account manager is AMAZING! :)

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• Would be great to have other offerings like display programmatic
• Live dashboarding

• I wish they could deliver sales ready appointments (not many vendors can).
• It took us some time to get their legal team's feedback for the agreement.
• Their costumer success team can do a bit better in offering additional perks where applicable.

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Great team all round. Ranging from sales reps who are easy to speak, not overly salesy and super responsive. Their operations team are also great, super quick turnaround times and have saved whenever I've been in a pinch and needed a quick response/ data.

pharosIQ is easy to use and work with. Their team is great at communicating, very responsive, and will work closely with you to ensure the success of your programs. They act as a true partner, and tailor their services to your needs. I would certainly recommend working with pharosIQ to a friend

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I am happy with the relationship and the attention we get from pharosIQ throughout our interactions, maintaining this is key to getting the best possible leads for our clients, Yasmin and Colin have always been very clear in what they can and cannot do which I fully appreciate. The reporting is always on a weekly basis and more if requested, and communication is key in our industry. I am wholly satisfied to continue the working relationship, and I thank the MRP team for their Support.

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Acquisition Inc. is, my in opinion, the best vendor out of this selection. Based on their data accuracy and also the ease of working with their teams.

pharosIQ wins in the customer service department. I will say, Anteriad tends to deliver more accurate leads that fit within our ICP. We are also considering running other programs with Anteriad. So, similarly, pharosIQ is also pivoting our strategy to help us meet our goals. I think both are comparable products and/or companies.

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Invited by the Vendor

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• We have seen a higher conversion through to MQL for our leads generated through from Acquisition Inc. compared to other vendors.

• We have seen a tremendous growth in lead generation due to our partnership with PharosIQ.
• Our pipeline growth has improved due to our activities.
• PharosIQ has given us a whole new DB or customers, and prospects to nuture.
• We have seen a growth in new business which is an OKR for us.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info