ActionIQ vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActionIQ
Score 9.0 out of 10
N/A
The ActionIQ Customer Data Platform, from ActionIQ in New York, aims to enable users to align people, technology, and processes to deliver customer experiences across every touchpoint, and it is designed to enable large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints.N/A
Listrak
Score 8.9 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
ActionIQListrak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ActionIQListrak
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
ActionIQListrak
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
ActionIQListrak
Tag Management
Comparison of Tag Management features of Product A and Product B
ActionIQ
9.5
1 Ratings
14% above category average
Listrak
-
Ratings
Tag library10.01 Ratings00 Ratings
Tag variable mapping9.01 Ratings00 Ratings
Ease of writing custom tags9.01 Ratings00 Ratings
Rules-driven tag execution10.01 Ratings00 Ratings
Tag performance monitoring10.01 Ratings00 Ratings
Page load times10.01 Ratings00 Ratings
Mobile app tagging9.01 Ratings00 Ratings
Library of JavaScript extensions9.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
ActionIQ
9.5
1 Ratings
15% above category average
Listrak
-
Ratings
Standard visitor segmentation10.01 Ratings00 Ratings
Behavioral visitor segmentation9.01 Ratings00 Ratings
Traffic allocation control10.01 Ratings00 Ratings
Website personalization9.01 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
ActionIQ
9.4
1 Ratings
11% above category average
Listrak
-
Ratings
Account Scoring9.01 Ratings00 Ratings
Customer Data Governance10.01 Ratings00 Ratings
Data Connectors9.01 Ratings00 Ratings
Data Enhancement10.01 Ratings00 Ratings
Data Ingestion10.01 Ratings00 Ratings
Data Storage9.01 Ratings00 Ratings
Data Visibility10.01 Ratings00 Ratings
Event Data9.01 Ratings00 Ratings
Identity Resolution9.01 Ratings00 Ratings
Best Alternatives
ActionIQListrak
Small Businesses
Klaviyo
Klaviyo
Score 8.8 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
Klaviyo
Klaviyo
Score 8.8 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Iterable
Iterable
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActionIQListrak
Likelihood to Recommend
9.0
(1 ratings)
7.1
(10 ratings)
User Testimonials
ActionIQListrak
Likelihood to Recommend
ActionIQ
ActionIQ is ideal for a medium and large-sized organization that already has a lot of data stored across existing data warehouses and data lake solutions and is looking for a CDP with refined data models that can extract the key insights, analyse them and create detailed customer profiles for real-time targeting.
Read full review
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Pros
ActionIQ
  • Data ingestion, cleansing and unification
  • Data activation for paid media campaigns
  • Data extraction from data warehouses and data lakes
Read full review
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
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Cons
ActionIQ
  • Campaign delivery features especially multichannel orchestration
  • More hosting options including offsite
  • Better user access and identity management controls
Read full review
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Alternatives Considered
ActionIQ
In my opinion, Tealium is a better product for sure, has a much more refined analytics engine but the reason we went for ActionIQ is the better integrations it offers in the ad tech space with the various SSPs and DSPs. We integrate it with LiveRamp and Goofle ads exchange and it works flawlessly. It is also significantly cheaper than Tealium.
Read full review
Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
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Return on Investment
ActionIQ
  • Improved our digital media targeting capabilities
  • Increased the RoI of our data warehousing solutions
  • Increased the efficiency of our marketing campaigns team
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Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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ScreenShots