What users are saying about

ActiveDEMAND

3 Ratings

CallRail

18 Ratings

ActiveDEMAND

3 Ratings
Score 10 out of 101

CallRail

18 Ratings
Score 8.8 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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CallRail

CallRail is the perfect solution for finding out keyword data. Since Google removed keyword data from analytics a few years ago we've been using callrail to fill that gap. We are able to track our phone calls, which are our primary conversion, back to the keyword level. This has helped us maximize our ROI by being able to drop any unprofitable keywords from our campaigns while placing a greater focus on high performing keywords.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
CallRail
WYSIWYG email editor
ActiveDEMAND
9.2
CallRail
Dynamic content
ActiveDEMAND
9.6
CallRail
Ability to test dynamic content
ActiveDEMAND
9.6
CallRail
Landing pages
ActiveDEMAND
9.0
CallRail
A/B testing
ActiveDEMAND
9.6
CallRail
Mobile optimization
ActiveDEMAND
9.6
CallRail
Email deliverability
ActiveDEMAND
9.6
CallRail
List management
ActiveDEMAND
9.2
CallRail
Triggered drip sequences
ActiveDEMAND
9.6
CallRail

Lead Management

ActiveDEMAND
9.0
CallRail
Lead nurturing
ActiveDEMAND
9.6
CallRail
Lead scoring and grading
ActiveDEMAND
9.0
CallRail
Data quality management
ActiveDEMAND
8.6
CallRail
Automated sales alerts and tasks
ActiveDEMAND
8.6
CallRail

Campaign Management

ActiveDEMAND
9.4
CallRail
Calendaring
ActiveDEMAND
9.6
CallRail
Event/webinar marketing
ActiveDEMAND
9.2
CallRail

Social Media Marketing

ActiveDEMAND
8.6
CallRail
Social sharing and campaigns
ActiveDEMAND
8.6
CallRail
Social profile integration
ActiveDEMAND
8.6
CallRail

Reporting & Analytics

ActiveDEMAND
9.2
CallRail
Dashboards
ActiveDEMAND
8.8
CallRail
Standard reports
ActiveDEMAND
9.2
CallRail
Custom reports
ActiveDEMAND
9.6
CallRail

Platform & Infrastructure

ActiveDEMAND
9.6
CallRail
API
ActiveDEMAND
9.0
CallRail
Role-based workflow & approvals
ActiveDEMAND
9.0
CallRail
Customizability
ActiveDEMAND
9.6
CallRail
Integration with Salesforce.com
ActiveDEMAND
10.0
CallRail
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
CallRail
Integration with SugarCRM
ActiveDEMAND
10.0
CallRail

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • CallRail does dynamic keyword insertion incredibly well, especially if you are looking to use toll-free numbers instead of local numbers.
  • CallRail does session tracking very well. I've always been impressed to find the visitors page viewed session data very useful in better understanding what people are doing before making a phone call.
Seth Tucker profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • It would be especially helpful if CallRail could have different labels for Paid Campaigns that are with Shopping or Text rather than having to segment to see if a keyword is associated.
  • It would be helpful to expand the notes section by creating more columns that are customizable for reporting. For example: revenue.
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Usability

No score
No answers yet
No answers on this topic
CallRail10.0
Based on 1 answer
Callrail has revolutionalized the way that we track our call performance and judge its profitability.
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Support

No score
No answers yet
No answers on this topic
CallRail10.0
Based on 1 answer
I had an issue with callrail implementation and the support team was incredibly helpful in helping me quickly find a solution.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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We haven't used any other type of system that is equivalent to CallRail. For some of our campaigns, we utilize CallSource, but CallSource falls flat in the keyword and landing page data. We are only able to get call recordings from them, and while that is useful, we can't find out what actually drove the conversion.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Historically, I used CallRail for hundreds of Clients and it allowed us to track more than 50% of conversions that came from a website for service style businesses. It's actually extremely eye opening to see how much comes in for phone calls for some types of services. With SaaS it's interesting to see how reliant on a human conversation people can be in order to make a decision about something so intangible.
Seth Tucker profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

CallRail

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
CallRail Editions & Modules
CallRail
Additional Pricing Details