Offers call data tracking to supplement and complete our website analytics picture for our clients and prospects.
September 12, 2020

Offers call data tracking to supplement and complete our website analytics picture for our clients and prospects.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with CallRail

We use CallRail with our Marketing and Website Development teams. We use it to track the number of calls we generate to a business from the websites that we create for our clients. We use it to track calls in the way that we've historically tracked conversions/clicks to pages. We used to have a blind spot when it came to phone calls until we found CallRail.
  • Call tracking data
  • Price
  • Accuracy
  • SMS Support - I'd love to see text messaging features added
  • Integrations - Would like to see more 3rd party integrations with CRMs
  • Number availability in more populous areas
  • Additional provable metrics to show clients.
  • Added value to our clients.
  • Data we can show potential clients.
Twilio offers a much more robust business phone and SMS solution that also offers call tracking. For just the call tracking, which is what we needed, CallRail was perfect. We didn't need the additional features that Twilio offered.
Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization.
CallRail is pretty easy to use and has a nice UI. For UI snobs, or compared to a company like BareMetrics, there is some to be desired in terms of flash, but it is indeed usable. There haven't been many times that we've been unable to find what we need, and among those times, most stem from a lack of experience with the product on our part as opposed to a usability flaw from CallRail.

Do you think CallRail delivers good value for the price?

Not sure

Are you happy with CallRail's feature set?


Did CallRail live up to sales and marketing promises?


Did implementation of CallRail go as expected?


Would you buy CallRail again?


This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment.