Item: CallRail
Rating: 9
Author: Verified User

Overall Satisfaction with CallRail

Use Cases and Deployment Scope

We use CallRail with our Marketing and Website Development teams. We use it to track the number of calls we generate to a business from the websites that we create for our clients. We use it to track calls in the way that we've historically tracked conversions/clicks to pages. We used to have a blind spot when it came to phone calls until we found CallRail.

Pros and Cons

Pros

Call tracking data
Price
Accuracy

Cons

SMS Support - I'd love to see text messaging features added
Integrations - Would like to see more 3rd party integrations with CRMs
Number availability in more populous areas

Return on Investment

Additional provable metrics to show clients.
Added value to our clients.
Data we can show potential clients.

Alternatives Considered

Twilio Flex

Twilio offers a much more robust business phone and SMS solution that also offers call tracking. For just the call tracking, which is what we needed, CallRail was perfect. We didn't need the additional features that Twilio offered.

Support Rating

Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization.

Usability

CallRail is pretty easy to use and has a nice UI. For UI snobs, or compared to a company like BareMetrics, there is some to be desired in terms of flash, but it is indeed usable. There haven't been many times that we've been unable to find what we need, and among those times, most stem from a lack of experience with the product on our part as opposed to a usability flaw from CallRail.

Key Insights

Do you think CallRail delivers good value for the price?

Not sure

Are you happy with CallRail's feature set?

Yes

Did CallRail live up to sales and marketing promises?

Yes

Did implementation of CallRail go as expected?

Yes

Would you buy CallRail again?

Yes

Other Software Used

screenflow, Basecamp, Asana, Todoist

Likelihood to Recommend

This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment.

Comments

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Offers call data tracking to supplement and complete our website analytics picture for our clients and prospects.