AdClarity vs. Talkwalker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdClarity
Score 10.0 out of 10
N/A
AdClarity is a SaaS solution for competitive marketing intelligence. With AdClarity, you can explore any site, brand, mediator, and even campaign, and get a complete perspective of its online activity.
$350
per month
Talkwalker
Score 8.3 out of 10
N/A
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that create strong added value for brands and agencies worldwide.N/A
Pricing
AdClarityTalkwalker
Editions & Modules
Subscription
$350.00
per month
No answers on this topic
Offerings
Pricing Offerings
AdClarityTalkwalker
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
AdClarityTalkwalker
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Score 10.0 out of 10
Social Suite by Reputation.com
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Medium-sized Companies
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Score 10.0 out of 10
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Enterprises
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Score 8.8 out of 10
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User Ratings
AdClarityTalkwalker
Likelihood to Recommend
8.0
(4 ratings)
8.3
(13 ratings)
Likelihood to Renew
8.6
(2 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
8.0
(8 ratings)
Ease of integration
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
AdClarityTalkwalker
Likelihood to Recommend
BI Science
AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.
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Talkwalker
Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
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Pros
BI Science
  • Get ideas for new placements
  • See creatives of my competitors
  • Find new verticals to advertise in
  • Completely SAAS
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Talkwalker
  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
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Cons
BI Science
  • Paid keywords information
  • SEO analysis
  • Social media analysis
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Talkwalker
  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
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Likelihood to Renew
BI Science
Because it solves all the problems I needed and hardly has any problems.
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Talkwalker
Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
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Usability
BI Science
No answers on this topic
Talkwalker
Despite all the functionalities available on the platform, I never felt overwhelmed or confused
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Performance
BI Science
No answers on this topic
Talkwalker
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
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Support Rating
BI Science
No answers on this topic
Talkwalker
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
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Alternatives Considered
BI Science
Very similar product, they have the same purposes and also same features, only difference could be the costs.
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Talkwalker
I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
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Return on Investment
BI Science
  • I was able to get more suitable, better converting traffic sources.
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Talkwalker
  • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
  • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
  • Using the paid version would help delve into even more insights for your business.
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ScreenShots

AdClarity Screenshots

Screenshot of VIRTUALLY ELIMINATE YOUR AB TESTINGScreenshot of EXTEND YOUR REACH TO NEW AUDIENCESScreenshot of GENERATE QUALITY LEADSScreenshot of GROW YOUR CLIENT-BASEScreenshot of INCREASE THE EFFICIENCY OF YOUR MEDIA BUYING