Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 7.3 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
Microsoft BI (MSBI)
Score 8.7 out of 10
N/A
Microsoft BI is a business intelligence product used for data analysis and generating reports on server-based data. It features unlimited data analysis capacity with its reporting engine, SQL Server Reporting Services alongside ETL, master data management, and data cleansing.
$14
per month per user
Yellowfin
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Yellowfin is a cloud-based business intelligence and dashboarding platform.
$250
per month
Pricing
AdDataExpressMicrosoft BI (MSBI)Yellowfin
Editions & Modules
No answers on this topic
Power BI Pro
$14
per month per user
Power BI Premium
$24
per month per user
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressMicrosoft BI (MSBI)Yellowfin
Free Trial
YesNoYes
Free/Freemium Version
NoYesYes
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AdDataExpressMicrosoft BI (MSBI)Yellowfin
Considered Multiple Products
AdDataExpress

No answer on this topic

Microsoft BI (MSBI)
Chose Microsoft BI (MSBI)
Each of the solutions has their pros and cons, but Microsoft's BI offerings provide the best "bang for the buck." Few solutions available offer the breadth of feature functionality in a single package, with BI and database generally being sold as separate offerings. However, …
Yellowfin

No answer on this topic

Features
AdDataExpressMicrosoft BI (MSBI)Yellowfin
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
13% below category average
Microsoft BI (MSBI)
-
Ratings
Yellowfin
-
Ratings
Advanced search8.01 Ratings00 Ratings00 Ratings
Identification of new leads7.02 Ratings00 Ratings00 Ratings
List quality8.02 Ratings00 Ratings00 Ratings
List upload/download5.01 Ratings00 Ratings00 Ratings
Ideal customer targeting8.02 Ratings00 Ratings00 Ratings
Load time/data access5.02 Ratings00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
11% below category average
Microsoft BI (MSBI)
-
Ratings
Yellowfin
-
Ratings
Contact information7.02 Ratings00 Ratings00 Ratings
Company information6.02 Ratings00 Ratings00 Ratings
Industry information8.02 Ratings00 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
23% below category average
Microsoft BI (MSBI)
-
Ratings
Yellowfin
-
Ratings
Lead qualification process7.02 Ratings00 Ratings00 Ratings
Smart lists and recommendations6.01 Ratings00 Ratings00 Ratings
Salesforce integration5.02 Ratings00 Ratings00 Ratings
Company/business profiles7.02 Ratings00 Ratings00 Ratings
Alerts and reminders6.01 Ratings00 Ratings00 Ratings
Data hygiene4.02 Ratings00 Ratings00 Ratings
Automatic data refresh5.02 Ratings00 Ratings00 Ratings
Tags6.01 Ratings00 Ratings00 Ratings
Filters and segmentation7.02 Ratings00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
6% below category average
Microsoft BI (MSBI)
-
Ratings
Yellowfin
-
Ratings
Sales email templates7.01 Ratings00 Ratings00 Ratings
Append emails to records7.01 Ratings00 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
AdDataExpress
-
Ratings
Microsoft BI (MSBI)
9.0
53 Ratings
9% above category average
Yellowfin
7.6
15 Ratings
6% above category average
Pixel Perfect reports00 Ratings8.646 Ratings6.98 Ratings
Customizable dashboards00 Ratings9.653 Ratings8.415 Ratings
Report Formatting Templates00 Ratings9.051 Ratings7.513 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
AdDataExpress
-
Ratings
Microsoft BI (MSBI)
8.6
53 Ratings
7% above category average
Yellowfin
8.2
15 Ratings
5% above category average
Drill-down analysis00 Ratings8.648 Ratings8.614 Ratings
Formatting capabilities00 Ratings8.353 Ratings8.715 Ratings
Integration with R or other statistical packages00 Ratings8.442 Ratings00 Ratings
Report sharing and collaboration00 Ratings9.053 Ratings8.614 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
AdDataExpress
-
Ratings
Microsoft BI (MSBI)
8.6
52 Ratings
5% above category average
Yellowfin
-
Ratings
Publish to Web00 Ratings9.448 Ratings00 Ratings
Publish to PDF00 Ratings9.248 Ratings00 Ratings
Report Versioning00 Ratings7.544 Ratings00 Ratings
Report Delivery Scheduling00 Ratings8.647 Ratings00 Ratings
Delivery to Remote Servers00 Ratings8.626 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
AdDataExpress
-
Ratings
Microsoft BI (MSBI)
8.8
52 Ratings
10% above category average
Yellowfin
7.0
15 Ratings
10% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.651 Ratings7.015 Ratings
Location Analytics / Geographic Visualization00 Ratings8.848 Ratings6.715 Ratings
Predictive Analytics00 Ratings7.945 Ratings7.413 Ratings
Pattern Recognition and Data Mining00 Ratings8.86 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
AdDataExpress
-
Ratings
Microsoft BI (MSBI)
9.3
53 Ratings
9% above category average
Yellowfin
7.6
14 Ratings
0% below category average
Multi-User Support (named login)00 Ratings9.549 Ratings7.314 Ratings
Role-Based Security Model00 Ratings9.447 Ratings7.012 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.049 Ratings7.013 Ratings
Report-Level Access Control00 Ratings9.46 Ratings00 Ratings
Single Sign-On (SSO)00 Ratings9.531 Ratings9.06 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
AdDataExpress
-
Ratings
Microsoft BI (MSBI)
8.1
42 Ratings
4% above category average
Yellowfin
-
Ratings
Responsive Design for Web Access00 Ratings8.239 Ratings00 Ratings
Mobile Application00 Ratings8.030 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.939 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
AdDataExpress
-
Ratings
Microsoft BI (MSBI)
8.6
24 Ratings
11% above category average
Yellowfin
6.5
8 Ratings
11% below category average
REST API00 Ratings9.321 Ratings6.68 Ratings
Javascript API00 Ratings8.921 Ratings6.38 Ratings
iFrames00 Ratings8.920 Ratings7.47 Ratings
Java API00 Ratings8.918 Ratings6.98 Ratings
Themeable User Interface (UI)00 Ratings8.221 Ratings00 Ratings
Customizable Platform (Open Source)00 Ratings7.519 Ratings6.06 Ratings
Best Alternatives
AdDataExpressMicrosoft BI (MSBI)Yellowfin
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
Logi Symphony
Logi Symphony
Score 8.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Reveal
Reveal
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
SAS Visual Analytics
SAS Visual Analytics
Score 7.6 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
AdDataExpressMicrosoft BI (MSBI)Yellowfin
Likelihood to Recommend
7.0
(2 ratings)
10.0
(73 ratings)
8.6
(15 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(25 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
10.0
(15 ratings)
8.4
(10 ratings)
Availability
-
(0 ratings)
9.5
(2 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
7.0
(2 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
8.9
(15 ratings)
5.6
(7 ratings)
In-Person Training
-
(0 ratings)
6.9
(3 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
8.5
(2 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
9.6
(7 ratings)
9.1
(1 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
8.2
(1 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
AdDataExpressMicrosoft BI (MSBI)Yellowfin
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
Read full review
Microsoft
Microsoft BI has a lot of features and is a very powerful tool, especially if you have folks on your team that know how to utilize all of its capabilities. To truly unlock all that it can do, it does require people to have a deep understanding of its capabilities. That's where the software really shines. If you are looking for a simpler, more basic reporting tool, there are other programs available that do not require such a steep learning curve.
Read full review
Idera, Inc.
We can recommend this software without hesitation, as it has the ability to generate reports and data analysis, as well as process the data automatically, which saves time. It is ideal for small and medium-sized companies that wish to improve their services in the business world
Read full review
Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Read full review
Microsoft
  • Comparatively easy to use compared to other data analytics solutions, collaborating with other colleagues on data work is simple.
  • Using Visual Studio for database, ETL, reporting, and analytics development save time and money.
  • Transfer of data from one application to another via Excel and comparison of data attributes between applications
  • Dashboard functionality, as well as Python support, are available, allowing you to add additional charts and graphs.
Read full review
Idera, Inc.
  • Yellowfin’s Storyboard, Timeline and Collaborative tools make it easy to share data and insights across an organisation.
  • Strong Operational and Executive Dashboards that reflect the business KPIs and can send out prompts to people within the business based on rules.
  • Yellowfin makes it incredibly easy to create dynamic reports and dashboards which incorporate maps through locational intelligence functionality.
  • Yellowfin is a single license and all access is via a web browser making it perfect for both on-premise and cloud deployment. Mobile apps are also available.
  • User roles and source filtering allows Admin/IT to offer different functions/views by user group/role.
  • Mobile BI applications to support any device ..
  • API connectors ( YF 7.2 on the way in Mar16 ) for a range of third-party Web-based applications, data sources, Enterprises CRM/ERP apps & open data platform apps, including Salesforce, Google Analytics, Twitter, Youtube , Zoho CRM, XE.com & more coming to make endusers to integrate their applications for better benefits
  • Yellowfin Integration with Predictive analytical and Big Data processing tools like R, UDF, Spark to build rich applications for end users
Read full review
Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
Read full review
Microsoft
  • MSBI designs can work on increasing data processing capabilities enough to handle the huge datasets etc.
  • It would be a lot better if it is a little low on cost.
  • it needs to create opportunities little more than they do regarding customization of some very unique visualization effects
Read full review
Idera, Inc.
  • The ability to predefine a colour for a specific graph as a selection option dynamically.
  • The ability to customise the label of a chart, especially with respect to performance related reporting graphs we need an increase in dynamic charting options to meet our more specialised requirements.
Read full review
Likelihood to Renew
List Partners
No answers on this topic
Microsoft
Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
Read full review
Idera, Inc.
No answers on this topic
Usability
List Partners
No answers on this topic
Microsoft
The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
Read full review
Idera, Inc.
As mentioned previously, if a newer company is looking for a strong, polished BI tool, Yellowfin would be a great software vendor to consider. Unfortunately, the high cost might be a barrier to these newer companies who dont have any legacy software/agreements such as an EA agreement with Microsoft.
Read full review
Reliability and Availability
List Partners
No answers on this topic
Microsoft
The product has been reliable.
Read full review
Idera, Inc.
99.9% availability
Read full review
Performance
List Partners
No answers on this topic
Microsoft
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
Read full review
Idera, Inc.
No answers on this topic
Support Rating
List Partners
No answers on this topic
Microsoft
MSBI natively has a site that allows you to vote on user enhancements and bug fixes. This allows the largest nagging issues to float to the top and the development team can prioritize accordingly. As mentioned earlier, the large community base of MSBI developers assist technical resources in handling technical questions.
Read full review
Idera, Inc.
They have good support in what they provide. But what they provide is not what is promised. I would stay with them if I can. Be very careful before signing up with them. They are not what they seem in the sales pitches. Be very careful and make sure you test and test before you sign up.
Read full review
In-Person Training
List Partners
No answers on this topic
Microsoft
This training was more directed toward what the product was capable of rather than actual programming.
Read full review
Idera, Inc.
Yellowfin provides 3 levels of training to support consumers, business analytics, developers and Administrations :
  1. Yellowfin BI Training - Level 1 (Exploration)
  2. Yellowfin BI Training - Level 2 (Advanced)
  3. Yellowfin BI Training - Level 3(Expert)
Read full review
Online Training
List Partners
No answers on this topic
Microsoft
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
Read full review
Idera, Inc.
Web-based training for large audiences for Level 1 and Level 2 I would suggest
Read full review
Implementation Rating
List Partners
No answers on this topic
Microsoft
We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
Read full review
Idera, Inc.
Design the data model and views for each dashboard is very important and it is the success factor Configuration of cluster for large implementation
Read full review
Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
Microsoft
We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
Read full review
Idera, Inc.
Yellow Fin platform is browser agnostic and is accessible from desktops as well as mobile devices. It is very simple and fast, it is integrated with Big Data, clients do not require a great training. It just works. But it’s easier to have things on the cloud, especially if you need to use different computers. Yellow Fin lacks the cloud feature.
Read full review
Scalability
List Partners
No answers on this topic
Microsoft
No answers on this topic
Idera, Inc.
- Tested 500 con-current users in Linux platform with 4 cores systems - Tested with cloud based VM - Tested with 1000 reads per minutes
Read full review
Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
Read full review
Microsoft
  • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
  • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
Read full review
Idera, Inc.
  • made our org more data centric
  • Decisions are made based on data vs opinion
  • has created a single source of truth for the bulk of the organization
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

Yellowfin Screenshots

Screenshot of Location IntelligenceScreenshot of Yellowfin DashboardScreenshot of Yellowfin SignalsScreenshot of Yellowfin MobileScreenshot of Yellowfin Sales KPIs