What users are saying about
8 Ratings
15 Ratings
8 Ratings
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Score 6.6 out of 101
15 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Klaviyo

It seems as though Klaviyo is better suited to a company that is just starting out. One where emails aren't really expected to look overly polished and professional and where they aren't sending at high rates. Klaviyo's features and functionality are more limiting than other ESPs I've used before but for the price I suppose you get what you pay for.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Klaviyo
9.0
WYSIWYG email editor
Adestra
10.0
Klaviyo
10.0
Dynamic content
Adestra
10.0
Klaviyo
8.1
Ability to test dynamic content
Adestra
10.0
Klaviyo
7.7
Landing pages
Adestra
10.0
Klaviyo
A/B testing
Adestra
10.0
Klaviyo
8.6
Email deliverability
Adestra
10.0
Klaviyo
8.7
List management
Adestra
10.0
Klaviyo
8.7
Triggered drip sequences
Adestra
10.0
Klaviyo
10.0
Mobile optimization
Adestra
Klaviyo
10.0

Reporting & Analytics

Adestra
10.0
Klaviyo
9.0
Dashboards
Adestra
10.0
Klaviyo
9.4
Standard reports
Adestra
10.0
Klaviyo
8.7
Custom reports
Adestra
Klaviyo
9.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Klaviyo cuts down the time it takes to create an email newsletter
  • The drag and drop interface is easy for anyone to jump in and use - no special knowledge of coding is necessary
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
We moved from Bronto to Klaviyo because Bronto was getting very expensive. Klaviyo was the cheaper alternative with it's drawbacks of course. Klaviyo does have a nice drag and drop editor that Bronto was only working on when we left. Klaviyo does also offer mobile optimization that Bronto was working on improving when we left as well. Klaviyo does have limitations in that its ability to integrate custom HTML does not work well. We used to completely customize whole emails in Bronto using strictly code. Bronto also didn't have the gmail clipping issue that we found Klaviyo to have - my biggest pet peeve.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • This year we turned a higher profit during the holiday months this far but I don't think that has too much to do with Klaviyo. I don't think Klaviyo has made a huge negative or positive impact on the amount of money we brought in but I do think it had an impact on the speed with which we were ablr to put newsletters together and get them out the door.
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Klaviyo

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details