What users are saying about

Adestra

7 Ratings

Sailthru

Top Rated
27 Ratings

Adestra

7 Ratings
Score 6.8 out of 101

Sailthru

Top Rated
27 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Sailthru

Sailthru is well suited for anyone who needs to provide detailed and accurate reporting to clients or team members. It is less appropriate when you are looking specifically for impressions and clicks, because we usually have to use OpenX to generate that information.
Cassidy Ebert profile photo

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Sailthru
7.5
WYSIWYG email editor
Adestra
10.0
Sailthru
6.5
Dynamic content
Adestra
10.0
Sailthru
8.0
Ability to test dynamic content
Adestra
10.0
Sailthru
8.3
Landing pages
Adestra
10.0
Sailthru
6.1
A/B testing
Adestra
10.0
Sailthru
7.2
Email deliverability
Adestra
10.0
Sailthru
8.7
List management
Adestra
10.0
Sailthru
7.6
Triggered drip sequences
Adestra
10.0
Sailthru
7.5
Mobile optimization
Adestra
Sailthru
7.1

Reporting & Analytics

Adestra
10.0
Sailthru
7.3
Dashboards
Adestra
10.0
Sailthru
7.0
Standard reports
Adestra
10.0
Sailthru
7.8
Custom reports
Adestra
Sailthru
7.0

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Allows you to easily access the information you need
  • Gives a well displayed format of reading statistics
  • Has a great platform to send newsletters through.
Jeremy Gentile profile photo

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • I found it a bit challenging to do list segmentation within Sailthru. This may have been due to how data was being pulled from our main CRM database.
  • The dynamic content tags didn't prove to be as easy to use as originally presented.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Sailthru10.0
Based on 8 answers
Honestly, the customer service is mindblowing. This along with everything previously mentioned is the main reason.Ease of email editingEase of A/B TestingTracking DetailListsReporting"Personality" of Customer (Passive, Dormant, etc)EVERYTHING!
Amanda Gaeta profile photo

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
Sailthru1.0
Based on 1 answer
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter profile photo

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
Sailthru is much more robust and evolved than MailChimp. That's not to say that MailChimp wasn't a great platform for us, as it dramatically helped our business grow and it's a great resource that I'd recommend to any start-up. However, Sailthru offers a different ideology more centered around automated emails and working smarter over creating batch-and-blast emails. Sailthru also is much easier to analyze than anything associated with Mandrill
Justin Adler profile photo

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
  • It's much easier to analyze transactional campaigns than our previous ESP.
  • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
Justin Adler profile photo

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sailthru

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details