What users are saying about
8 Ratings
29 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.5 out of 101
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Sailthru

I think it is most suitable for smaller organizations with little to medium levels of complexity with how they want to manage their campaigns. Additionally it is solid to have as a centralized source for storing and capturing data for smaller orgs.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Sailthru
7.6
WYSIWYG email editor
Adestra
10.0
Sailthru
7.2
Dynamic content
Adestra
10.0
Sailthru
7.8
Ability to test dynamic content
Adestra
10.0
Sailthru
8.2
Landing pages
Adestra
10.0
Sailthru
6.3
A/B testing
Adestra
10.0
Sailthru
7.5
Email deliverability
Adestra
10.0
Sailthru
8.7
List management
Adestra
10.0
Sailthru
7.9
Triggered drip sequences
Adestra
10.0
Sailthru
6.9
Mobile optimization
Adestra
Sailthru
7.6

Reporting & Analytics

Adestra
10.0
Sailthru
7.0
Dashboards
Adestra
10.0
Sailthru
7.2
Standard reports
Adestra
10.0
Sailthru
7.1
Custom reports
Adestra
Sailthru
6.6

Pros

Adestra

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo

Sailthru

  • Gives analytics on how many opens a newsletter receives.
  • Allows your company to input their own personal coding into the platform -- making it more personalized to your own company.
  • Allows you to go back to a specific date and compare and contrast the progress certain newsletters have made overtime.
No photo available

Cons

Adestra

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo

Sailthru

  • Sometimes there are glitches in sending newsletter tests over. There are some backend issues that sometimes arise - where we have had to contact customer support to trouble shoot the issue.
No photo available

Likelihood to Renew

Adestra

No score
No answers yet
No answers on this topic

Sailthru

Sailthru 10.0
Based on 8 answers
Sailthru has met or exceeded all of our marketing needs and that partnership has evolved over the time we've worked with them. They continue to innovate on their end and that has allowed us to improve our marketing efforts along the way
Jake Bodmer profile photo

Usability

Adestra

Adestra 9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo

Sailthru

No score
No answers yet
No answers on this topic

Support

Adestra

Adestra 10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo

Sailthru

Sailthru 1.0
Based on 1 answer
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter profile photo

Alternatives Considered

Adestra

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo

Sailthru

Better than the pure campaign email marketing apps (MailChimp, Constant Contact, etc.) for the additional transactional email capabilities. With the lack of reliability and service, we will move on to others though (trying Mixpanel's and Intercom.io to see how they work out.
Tobias Walter profile photo

Return on Investment

Adestra

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo

Sailthru

  • I have already mentioned this but the efficiency of doing blasts of follow ups from our reps is amazing for our efficiency. They know who is available and ready to close by open and clicks on the emails
  • SailThru has aided us in promotions by knowing who opened and clicked. This has also helped us drive revenue and efficiency to reactivate inactive customers who have not ordering awhile.
  • The site has helped up increase our lead conversion as well due to the fact that we are not only email blasting our leads for follow up but also keeping up with them via our general email blast list. The consistent communication has allowed us to stay top of mind and leads to order from our restaurant group.
Amanda Gaeta profile photo

Pricing Details

Adestra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Sailthru

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison