Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Web Developer in Engineering at Betabrand (Retail, 11-50 employees)
Chose Sailthru
Nothing offers the customization and control for power users like Sailthru. Other options we have used have been simply as backups in case of Sailthru outages during critical moments. We chose Sailthru at the beginning of our growth from sending email natively. We haven't had a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Marketing in Marketing at Menlo Club (Consumer Goods, 11-50 employees)
Chose Sailthru
I think Sailthru does a poor job at comparing to Klaviyo from a user perspective. While both platforms have very similar features and objectively achieve the same result, the user interface & journey to get there on Sailthru is overly complicated and cumbersome. Klaviyo does a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Sailthru
We went with Sailthru because we didn't need an all-in-one software. Sailthru's main focus is email and they do a great job at it. Looking back, I probably would have chosen a different platform based on price alone. Sailthru is very expensive for what it offers. Another reason …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Email Marketing Manager in Marketing at Domino Media Group (Publishing, 11-50 employees)
Chose Sailthru
I prefer Sailthru over any Oracle product but found Campaign Monitor was the best ESP I've played around with. At my last job, we made the switch from Responsys to Campaign Monitor but I left shortly after so I didn't get too much experience working in it. I didn't select …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Client Services Manager in Sales at SourceMedia (Publishing, 501-1000 employees)
Chose Sailthru
Sailthru provides the most details of any of the systems I've used previously. It allows us to customize reports for the specific client and what information that client is looking for. Sailthru allows us to use multiple different accounts to generate reports from, so it works …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Sailthru
We chose Sailthru before evaluating these vendors. Currently though they are lagging a little bit with integration with outside data sources, flexibility with surfacing web content, and multi channel orchestration compared to these vendors
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Sailthru
Sailthru is great for our newsletters. Moat focuses more on our online, mobile and desktop content, whereas Sailthru hones in on our newsletter traction.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
IT and Multimedia Projects Coordinator in Information Technology at Intermarkets, Inc. (Publishing, 11-50 employees)
Chose Sailthru
For us, a cost-effective email provider always seems to lack our version of a "total package". Sailthru seems to edge out others for merchants, but even the providers before and after Sailthru also fell a little short. There really doesn't seem to be a solution that truly …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Vice President, Growth and Email Marketing at MXM (Meredith Xcelerated Marketing) (Publishing, 51-200 employees)
Chose Sailthru
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Marketing Manager - Audience Growth & Retention in Marketing at Everyday Health Inc. (Media Production, 501-1000 employees)
Chose Sailthru
Sailthru has a distinct advantage of being a younger more agile company while not having the legacy code that several of the large scale ESP's have. The UX is a strength as well as their frequent features overhaul which seems to develop more every year, they have a focus on …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Website and Marketing Manager in Marketing at overstockArt.com (Fine Art, 11-50 employees)
Chose Sailthru
Sailthru is cost effective, feature-rich, well documented, continuously growing their product offering, and combines most of what all other platforms encompass. From SMS to email, marketing campaigns to transactional sends, custom built event-based sequences, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Email Marketing Manager & Copywriter in Marketing at Betabrand (Consumer Goods, 51-200 employees)
Chose Sailthru
Sailthru is much more robust and evolved than MailChimp. That's not to say that MailChimp wasn't a great platform for us, as it dramatically helped our business grow and it's a great resource that I'd recommend to any start-up. However, Sailthru offers a different ideology more …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
COO & CFO in Corporate at shoeboxed Inc. (shoeboxed.com) (Computer Software, 51-200 employees)
Chose Sailthru
Better than the pure campaign email marketing apps (MailChimp, Constant Contact, etc.) for the additional transactional email capabilities. With the lack of reliability and service, we will move on to others though (trying Mixpanel's and Intercom.io to see how they work out.
Ad Operations Associate in Marketing at ALM (Publishing, 501-1000 employees)
Chose Sailthru
We previously used Adestra. However, I really think it is much easier and more intuitive to use Sailthru.
Verified User
Chose Sailthru
Sailthru is my favorite email platform that I've used thus far. It's more streamlined and user-friendly compared to Marketo and Lyris. It currently offers more functionality and customer insights than MailChimp, Constant Contact, What Counts, Omail, and Vertical Response.
Marketing and Business Development in Marketing at !Savory Restaurant (Food & Beverages, 51-200 employees)
Chose Sailthru
SailThru doesn't have the UI of any of them unfortunately, but the high level of functionality (if functions to switch text for specific customers) is the BIGGEST strength. None of these have that complexity available. My old company needed to build our own automated email …
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Personalization - one of the most important things you can utilize when emailing people.
Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info