Sailthru: The Good, The Bad, The Ugly
Hayley Squire | TrustRadius Reviewer
November 14, 2018

Sailthru: The Good, The Bad, The Ugly

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sailthru

Sailthru is being used by me and me only as the email marketing manager, meant for the entire company's email program. It helps us get our messaging out and send our email campaigns on a daily basis.
  • Personalization - one of the most important things you can utilize when emailing people.
  • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
  • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
  • Retention Analytics - I've found this platform from Sailthru very difficult and confusing to use and feel if it were easier, I would get a ton of use from it.
  • New Template Editor - it would help if you could somehow save preset settings.
  • Positive - helping us determine what our users' likes/dislikes are, lifestyle habits, content consumption, etc.
  • Negative - their support team isn't always able or available to help us figure out exactly what we need and if they are, it's a long process of going back and forth.
I prefer Sailthru over any Oracle product but found Campaign Monitor was the best ESP I've played around with. At my last job, we made the switch from Responsys to Campaign Monitor but I left shortly after so I didn't get too much experience working in it. I didn't select Sailthru here at Domino, it was just what they were already using when I started.
Sailthru is well suited for any company that is working with a large email subscriber list and needs to send campaigns on a daily basis. It is probably less appropriate for anyone with a small list, or an e-commerce brand. I think there are better ESPs out there for e-commerce brands.

Sailthru Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
6
Dashboards
9
Standard reports
4
Custom reports
4