Adform FLOW vs. Equativ vs. Post Affiliate Pro

One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.

Incentivized

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out

Incentivized

Post Affiliate Pro is suitable for any online business that's interested in more sales that come from affiliate partners (and are willing to pay them commission from sales).

Incentivized

• Reporting Dashboard
• Database integration
• Ease of scheduling & running campaigns

Incentivized

• It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
• It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
• It offers a free trial so there's no real commitment if you just want to try it out, which is nice.

Incentivized

• Tracking works brilliantly.
• Split commission feature is great.
• Multiple tracking methods, SEO friendly links are included.
• SaaS version - didn't have to install anything.

Incentivized

• Bugs
• UX of DSP Panel
• Performance

Incentivized

• I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
• Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
• I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.

Incentivized

• Does not provide out of the box integration with Salesforce/HubSpot
• Requires knowledge of PHP in some use cases
• User interface and on-screen instructions are not always user friendly

Incentivized

It takes some time to learn how to use it. I do believe it could be a little more usable, but the support helps every time. Even new partners learn to use it relatively fast, and as the time goes by, you can help them yourself and they do not need to reach reach out to customer service.

Reasons are already given in past. They are really slow in support service.

Incentivized

Post Affiliate Pro has excellent support. It has improved over time and has a great customer support, if you have any problems. They respond quickly and so far have solved all of our problems. There could be more languages besides English, but it still works great. I can tell that the costumer service staff has a lot of experience.

Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

Incentivized

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud

Incentivized

Basically both are great. Post Affiliate Pro has more integration features with CMS and Payment solutions (Joomla, Drupal etc.) but has the drawback of not integrating with Salesforce and required PHP knowledge in some cases. On the other hand, Referral Rock integrates well with Salesforce and required no coding knowledge as far as I know.

Incentivized

• CPA reduction 20% in some clients
• ROAS driven decisions
• DSP Cost reduction

Incentivized

• It's helped my organization better manage our traffic flow.
• It's reduced the amount of work on our social media manager.
• It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.

Incentivized

• Started using it several month ago; I can see that I can profit
• Gained the trust of my customers, as they see it is rock-solid software
• It is very flexible; it can adapt to your business needs