TrustRadius

Adform FLOW vs. Yahoo DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.1 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Yahoo DSP
Score 8.0 out of 10
N/A
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
Pricing
Adform FLOWYahoo DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWYahoo DSP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adform FLOWYahoo DSP
Considered Both Products
Adform FLOW
Verified User
Anonymous
Chose Adform FLOW
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
AM
Anshumali Mishra
Manager Sales & Research
Chose Adform FLOW
First of all it was integrating well with our existing database and secondly costing. We were looking for specific kind of product for our marketing and sales team. Salesforce and Adobe we had also evaluated but they were not offering the customization we needed for our …
Verified User
Anonymous
Chose Adform FLOW
They do not have quite the same case use so a comparison can not be made in a perfect manner. Having said this, Adform FLOW really surprises in its capability to be up to par with one of the best in class for Ad Management as well as having a bit more integrations in its …
Yahoo DSP
SH
Samantha Huskey
Digital Communications Professional
Chose Yahoo DSP
This platform is needed and effective because it reaches new audiences and helps our clients to grow in new areas that Google cant access.
Chose Yahoo DSP
All are advertising tools, insights, reports, advertising, analysis, which help in our daily lives for the implementation of customer campaigns, each one offers different options, without them, the company would not really survive because our focus is on programmatic media and …
Verified User
Anonymous
Chose Yahoo DSP
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh …
Nicholas J. Salvatore | TrustRadius Reviewer
Nicholas J. Salvatore
Supervisor, Programmatic Media
Chose Yahoo DSP
I would still say that The Trade Desk and Google DV360 would rank in the top tier for DSPs, while One by AOL would rank in the second tier. That said, the progress and advancements in the last few years from AOP to ONE by AOL to the new Verizon Media platform are worth looking …
Kristin Roberts | TrustRadius Reviewer
Kristin Roberts
Decision Sciences, Manager
Chose Yahoo DSP
I think that each has its own positive qualities. The Oath platform is better for video whereas the TTD is better for targeting and has better levers to pull for geographic constraints.
Justin Hansen | TrustRadius Reviewer
Justin Hansen
Yield Manager
Chose Yahoo DSP
We moved away from ADTECH (which recently announced it's closure) because it was not being updated and maintained properly to use as an ad server in today's media.
Verified User
Anonymous
Chose Yahoo DSP
Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line …
Eamonn Kelly | TrustRadius Reviewer
Eamonn Kelly
Senior Analyst
Chose Yahoo DSP
Brightroll transparent reporting and lower cost was the primary reason that it was selected when compared to the other competitors Tube Mogul from Adobe and Ad Roll. Also Yahoo audience network was more suited to the campaign's need in terms of reach and audience type. The …
Verified User
Anonymous
Chose Yahoo DSP
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
Features
Adform FLOWYahoo DSP
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
Ratings
13% above category average
Yahoo DSP
-
Ratings
Data Transfer8.80 Ratings00 Ratings
DSP integration8.00 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.0
Ratings
2% above category average
Yahoo DSP
-
Ratings
Ad campaign creation7.50 Ratings00 Ratings
Ad deployment7.70 Ratings00 Ratings
Display advertising9.00 Ratings00 Ratings
Ad display and retargeting segmentation8.00 Ratings00 Ratings
Sequence targeting8.00 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
Ratings
3% above category average
Yahoo DSP
-
Ratings
Ad dashboards9.00 Ratings00 Ratings
Ad performance reports8.00 Ratings00 Ratings
Ad conversion tracking7.50 Ratings00 Ratings
Ad attribution reporting7.50 Ratings00 Ratings
Cross-channel ad management8.70 Ratings00 Ratings
Ad forecasting and optimization7.50 Ratings00 Ratings
Best Alternatives
Adform FLOWYahoo DSP
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adform FLOWYahoo DSP
Likelihood to Recommend
7.7
(0 ratings)
7.2
(0 ratings)
Support Rating
6.0
(0 ratings)
-
(0 ratings)
User Testimonials
Adform FLOWYahoo DSP
Likelihood to Recommend
It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details. It might not be suitable for small scale companies as that won't be cost efficient.
AM
Anshumali Mishra
Manager Sales & Research
Read full review
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Verified User
Anonymous
Read full review
Pros
  • targeting options
  • ease of use
  • nice reporting options
  • Adform flow User ID - postcookie targeting option in particular.
Verified User
Anonymous
Read full review
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer
Nicholas J. Salvatore
Supervisor, Programmatic Media
Read full review
Cons
  • Customer service
  • Integration & deployment with existing infrastructure
  • Upgrades to the platform
AM
Anshumali Mishra
Manager Sales & Research
Read full review
  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
Verified User
Anonymous
Read full review
Support Rating
Reasons are already given in past. They are really slow in support service.
AM
Anshumali Mishra
Manager Sales & Research
Read full review
No answers on this topic
Alternatives Considered
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
Verified User
Anonymous
Read full review
All are advertising tools, insights, reports, advertising, analysis, which help in our daily lives for the implementation of customer campaigns, each one offers different options, without them, the company would not really survive because our focus is on programmatic media and performance. We show exponential growth because they all combine to provide us with a wide range of options that cover the needs of advertisers.
Christian Gesú De Andrade Trillo | TrustRadius Reviewer
Read full review
Return on Investment
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
Verified User
Anonymous
Read full review
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Verified User
Anonymous
Read full review
ScreenShots