What users are saying about

AdRoll

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74 Ratings
3 Ratings
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Score 4.3 out of 101

AdRoll

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74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

AdRoll

  • It's great to supplement the work you are already doing to get visitors to the website - use AdRoll to retarget people who have visited your website > visited X page OR done X action > to push them further along your funnel
  • It's also interesting to use to retarget users who you believe are high-value but HAVE NOT completed a specific action. For example, you could retarget your engaged users who DID NOT visit your plan upgrade page yet OR perhaps they did not discover a page/feature that is critical to them becoming an avid user.
  • It's not a fallback option for solving your traffic volume issues. You need a good amount of traffic for retargeting to be relevant.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
AdRoll
7.5
Data Transfer
AdGear Advertiser
4.0
AdRoll
7.7
DSP integration
AdGear Advertiser
3.0
AdRoll
7.4

Ad Campaigns

AdGear Advertiser
3.8
AdRoll
7.9
Ad campaign creation
AdGear Advertiser
3.0
AdRoll
8.2
Ad deployment
AdGear Advertiser
5.0
AdRoll
8.4
Display advertising
AdGear Advertiser
4.0
AdRoll
8.3
Ad display and retargeting segmentation
AdGear Advertiser
3.0
AdRoll
8.1
Sequence targeting
AdGear Advertiser
4.0
AdRoll
6.4

Ad Reporting & Analytics

AdGear Advertiser
4.2
AdRoll
7.0
Ad dashboards
AdGear Advertiser
3.0
AdRoll
7.6
Ad performance reports
AdGear Advertiser
5.0
AdRoll
7.4
Ad conversion tracking
AdGear Advertiser
3.0
AdRoll
6.5
Ad attribution reporting
AdGear Advertiser
6.0
AdRoll
6.8
Cross-channel ad management
AdGear Advertiser
4.0
AdRoll
7.4
Ad forecasting and optimization
AdGear Advertiser
4.0
AdRoll
6.1

Pros

  • Easy setup
  • Smart product
No photo available
  • Retarget website visitors based on the specific pages they visited
  • Retarget product users based on the pages/features they did OR did not use
  • Increase product usage by targeting high potential users with value of our paid solution
  • Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet
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Cons

  • Slow design
  • Needs more analytics
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  • The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
  • For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
  • There is not a lot of control over the bidding and the actual fees are a little unclear.
Vincent Misiewicz profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

Usability

No score
No answers yet
No answers on this topic
AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

Support

No score
No answers yet
No answers on this topic
AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Implementation

No score
No answers yet
No answers on this topic
AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
While I haven't used some of the other similar competitors such as Criteo or AdTheorent, many of our clients have before switching over. Being able to go into the accounts and look at the data, the results we've witnessed have been subpar. One platform our agency has had extensive experience using, is the Google Display Network. GDN obviously is more of self serve, and several options for optimization, but being able to contain both Facebook and web standard + dynamic retargeting in one platform is a definite advantage.
Vincent Misiewicz profile photo

Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • Consistent number of conversions each month, dependent on current campaigns running.
  • Stronger brand awareness with website visitors. More returning visitors.
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Screenshots

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details