What users are saying about
Top Rated
75 Ratings
Top Rated
75 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.9
Data Transfer
AdRoll
8.2
DSP integration
AdRoll
7.6

Ad Campaigns

AdRoll
8.6
Ad campaign creation
AdRoll
8.6
Ad deployment
AdRoll
8.9
Display advertising
AdRoll
8.9
Ad display and retargeting segmentation
AdRoll
8.5
Sequence targeting
AdRoll
8.0

Ad Reporting & Analytics

AdRoll
7.5
Ad dashboards
AdRoll
7.9
Ad performance reports
AdRoll
7.8
Ad conversion tracking
AdRoll
7.3
Ad attribution reporting
AdRoll
7.3
Cross-channel ad management
AdRoll
7.8
Ad forecasting and optimization
AdRoll
6.8

Pros

AdRoll

  • Track conversions are extremely simple. The interface is clean and easy to navigate.
  • AdRoll will custom create banners if you ask them.
  • They have clear and detailed instructions on how to do everything.
  • Their support goes above and beyond and makes me feel confident that they can get the job done.
Charles Kirkland profile photo

Cons

AdRoll

  • Management of old campaigns
  • Ability to delete drafts
  • More social integration
Stefanie Cash profile photo

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Alternatives Considered

AdRoll

AdRoll works the best for our mission and campaigns. The others were considered for our current campaigns, but were not easy to use, cost too much to utilize, and were not ideal for the use case we made
Justina Logozzo profile photo

Return on Investment

AdRoll

  • Because our clients are so niche we rarely use our full allocated budget.
  • The budget we do use sees the best ROI that we've seen on digital campaigns.
Eric Kammer profile photo

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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