What users are saying about

AdRoll

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74 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Data Transfer
AdRoll
7.7
DSP integration
AdRoll
7.4

Ad Campaigns

AdRoll
7.9
Ad campaign creation
AdRoll
8.2
Ad deployment
AdRoll
8.4
Display advertising
AdRoll
8.3
Ad display and retargeting segmentation
AdRoll
8.1
Sequence targeting
AdRoll
6.5

Ad Reporting & Analytics

AdRoll
7.0
Ad dashboards
AdRoll
7.6
Ad performance reports
AdRoll
7.4
Ad conversion tracking
AdRoll
6.5
Ad attribution reporting
AdRoll
6.8
Cross-channel ad management
AdRoll
7.4
Ad forecasting and optimization
AdRoll
6.1

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo

Cons

  • They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
  • They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
  • I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Alternatives Considered

Cheaper and easier to use!
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Return on Investment

  • We have had an increase of returning leads to our website.
  • We have a lower bounce rate on people coming in from ads due to targeting accurately.
  • We have been spending less on ads for more relevant leads.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details