What users are saying about
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88 Ratings

AdRoll

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88 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdRoll
7.1
Data Transfer
AdRoll
7.8
DSP integration
AdRoll
6.4

Ad Campaigns

AdRoll
7.8
Ad campaign creation
AdRoll
7.4
Ad deployment
AdRoll
7.6
Display advertising
AdRoll
7.9
Ad display and retargeting segmentation
AdRoll
8.1
Sequence targeting
AdRoll
8.2

Ad Reporting & Analytics

AdRoll
7.3
Ad dashboards
AdRoll
7.3
Ad performance reports
AdRoll
7.5
Ad conversion tracking
AdRoll
6.8
Ad attribution reporting
AdRoll
7.2
Cross-channel ad management
AdRoll
7.6
Ad forecasting and optimization
AdRoll
7.5

Pros

AdRoll

  • The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
  • The AdRoll account reps are very responsive.
  • The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
Anonymous | TrustRadius Reviewer

Cons

AdRoll

  • Customer service: sometimes the response times are not the best.
  • Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
  • Management: we have had issues with our AdRoll team and really taking the time on our accounts.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

AdRoll

AdRoll 7.0
Based on 5 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias | TrustRadius Reviewer

Usability

AdRoll

AdRoll 7.2
Based on 4 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash | TrustRadius Reviewer

Support Rating

AdRoll

AdRoll 2.1
Based on 4 answers
Our representatives do not seem to care about our success and are not particularly responsive when we have issues. There have been multiple instances where AdRoll does not respond to our emails, or they fail to understand the problem. We have been asked to be looped in with their internal team but they do not allow that. We have had to escalate our issues many times in order to solve problems and in some cases, we have to completely pause our accounts running while issues are resolved.
Anonymous | TrustRadius Reviewer

Implementation Rating

AdRoll

AdRoll 7.0
Based on 2 answers
It was easy to implement.
Alya Grinberg | TrustRadius Reviewer

Alternatives Considered

AdRoll

AdRoll has the ability to both utilize and customize ad creatives. Criteo forces customers to use their ad formatting and specs. quantcast only offers data in 30 day increments, ad roll allows for real time data analysis in a live dashboard that's easy to read, understand and export should you need to analyze in more detail.
Anonymous | TrustRadius Reviewer

Return on Investment

AdRoll

  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
John Williamson | TrustRadius Reviewer

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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