What users are saying about

AdGear Advertiser

3 Ratings
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Score 4.4 out of 101

Google Ad Manager

20 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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Google Ad Manager

It's a great tool for businesses with scale, the actionable insights provided is the true value of the tool. Smaller businesses may find the analytics and suggestions found within Google Ads (complemented by Google Analytics) to be sufficient for their needs.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
Google Ad Manager
10.0
Data Transfer
AdGear Advertiser
4.0
Google Ad Manager
10.0
DSP integration
AdGear Advertiser
3.0
Google Ad Manager
10.0

Ad Campaigns

AdGear Advertiser
3.8
Google Ad Manager
7.7
Ad campaign creation
AdGear Advertiser
3.0
Google Ad Manager
7.7
Ad deployment
AdGear Advertiser
5.0
Google Ad Manager
9.3
Display advertising
AdGear Advertiser
4.0
Google Ad Manager
9.3
Ad display and retargeting segmentation
AdGear Advertiser
3.0
Google Ad Manager
8.0
Sequence targeting
AdGear Advertiser
4.0
Google Ad Manager
4.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
Google Ad Manager
7.7
Ad dashboards
AdGear Advertiser
3.0
Google Ad Manager
8.5
Ad performance reports
AdGear Advertiser
5.0
Google Ad Manager
8.3
Ad conversion tracking
AdGear Advertiser
3.0
Google Ad Manager
7.7
Ad attribution reporting
AdGear Advertiser
6.0
Google Ad Manager
7.0
Cross-channel ad management
AdGear Advertiser
4.0
Google Ad Manager
7.0
Ad forecasting and optimization
AdGear Advertiser
4.0
Google Ad Manager
7.7

Pros

  • Easy setup
  • Smart product
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  • A robust native ad creation tool.
  • Ad optimization suggestions.
  • Granular data that integrates multiple platforms.
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Cons

  • Slow design
  • Needs more analytics
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  • It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
  • Needs a custom ap (not the Google Ads app)
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Google Ad Manager is great when you want to review data that is tightly integrated (Google Analytics, Data Studio, and BigQuery); however, businesses typically have multiple advertising channels outside of Google's purview - these don't integrate in the same way. That said, no other solutions provides the deep level of ad insights that Google Ad Manager provides
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • We now have a more streamlined data review process.
  • Users are empowered to my quicker data decisions.
  • We are able to review multiple platforms performances integrated into one place.
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Screenshots

Google Ad Manager

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

Google Ad Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details