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24 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Google Ad Manager

If the site that will be managed by Google Ad Manager is somewhere between medium and big I would recommend starting immediately with Google Ad Manager. You might find it easy to ramp up into the dynamics of the whole Google Ad Tech platforms, as sometimes this can be very frustrating.
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Feature Rating Comparison

Ad Network Integration

Google Ad Manager
10.0
Data Transfer
Google Ad Manager
10.0
DSP integration
Google Ad Manager
10.0

Ad Campaigns

Google Ad Manager
7.7
Ad campaign creation
Google Ad Manager
7.7
Ad deployment
Google Ad Manager
9.3
Display advertising
Google Ad Manager
9.3
Ad display and retargeting segmentation
Google Ad Manager
8.0
Sequence targeting
Google Ad Manager
4.0

Ad Reporting & Analytics

Google Ad Manager
7.7
Ad dashboards
Google Ad Manager
8.5
Ad performance reports
Google Ad Manager
8.3
Ad conversion tracking
Google Ad Manager
7.7
Ad attribution reporting
Google Ad Manager
7.0
Cross-channel ad management
Google Ad Manager
7.0
Ad forecasting and optimization
Google Ad Manager
7.7

Pros

  • The UI is very easy to understand. They have made some changes lately for good, I think
  • The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself
  • The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams
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Cons

  • It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
  • Needs a custom ap (not the Google Ads app)
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Alternatives Considered

The UI is better against all other options in the market. Even the opportunity that you have to integrate new inventory from your own is easier when doing it by yourself; we always had to go back to the support teams on all other products in order to do so. Also, the robust service that Google has makes it easier to leverage all features of the suite.
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Return on Investment

  • Negative: the pricing is higher than average
  • Positive: standardizing the properties that we manage is a good thing
  • Google's support has positively impacted our business, as we used to have lack of support with other platforms
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Pricing Details

Google Ad Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details