Item: Google Ad Manager
Rating: 8
Author: Verified User

Overall Satisfaction with Google Ad Manager

Use Cases and Deployment Scope

Google Ad Manager serves as a one stop destination for me to work with all my ad tech tools.

It helps me manage different formats of creatives in library.
Connects to multiple exchanges returning back extensive data.
Covers all my needs through google ad tech tools integrations.
Best in class forecasts as it provides a clear view of performance metrics.

Pros and Cons

Pros

I work on raw creatives conversion to ads using Google Ad Manager
I publish my ads by keeping them ready in this tool - as a repository
Outstanding reports and graphs

Cons

Formatting options can be brought to the reports.
Custom attributes and metrics can be allowed to match dynamic business needs.
Improvements can be made in terms of organizing the tools connected to Google Ad Manager - Better classification.

Return on Investment

I was able to work well with my budgets - mainly because of the reports.
I saw a great spike in the way my ad traffic increased.
It was a very easy way to work with Google Ad Manager than connecting other platforms with less compatibility - Less investment.

Alternatives Considered

Miro, Asana and Salesforce Marketing Cloud

I personally liked it because of the complex features available. Knowing that this comes from Google, I did not have second thoughts - Comes from an Top tier brand.

There were other products in the market, however, I chose to stick to this due to the following reasons,

Customer support
Self help articles

Key Insights

Do you think Google Ad Manager delivers good value for the price?

Yes

Are you happy with Google Ad Manager's feature set?

Yes

Did Google Ad Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Ad Manager go as expected?

Yes

Would you buy Google Ad Manager again?

Yes

Other Software Used

Miro, Asana, Salesforce Desk

Likelihood to Recommend

Google Ad Manager is the most helpful tool if you are revolving around Google products. This is because it enables us to work with integrations seamlessly, also providing better compatibility.

I think, the tool is of less usage in case of programmatic advertising and tools outside of the Google Ad Manager suite.

Google Ad Manager Feature Ratings

Comments

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