Its good - but I wish for.....
Updated July 23, 2025

Its good - but I wish for.....

Aaron Henderson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ad Manager

I use Google Ad Manager to track my campaigns, see my spending, and see my results as they happen. My scope for use is to know how things are going and how my campaigns are performing in real time. If we get the results in real time, we can make changes on the fly to boost what is not working and continue to expand on what is working.

Pros

  • Tracking in Real Time.
  • Giving advice on what is and isn't working.
  • Being able to make changes right then & there.

Cons

  • It's not as clean as other dashboards.
  • It took a while to get to the interface - and it's detailed.....
  • Color-Coded and more user friendly would be a nice change.
  • It has made the data from this accessible for all of my team to see.
  • The ability to make changes can be bad - if the team does not agree.
  • Getting current results lets us decide what needs to be changed and take their advice to see how things could improve.
As I have said, if you want all the Google functionality and can use all of the features that Google offers on a dashboard, it's a great choice. But, I'm not a fan because I think the interface could be redesigned to be more user-friendly - make it color-coded with different options - it just feels now like you can get all, but make it easier for the end designer to use.
As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I preferred the Google information - and I said even that had flaws - so you have to realize that nothing is completely perfect so far.

Do you think Google Ad Manager delivers good value for the price?

Yes

Are you happy with Google Ad Manager's feature set?

Yes

Did Google Ad Manager live up to sales and marketing promises?

Yes

Did implementation of Google Ad Manager go as expected?

Yes

Would you buy Google Ad Manager again?

Yes

If you are using the Google platform to track your Google Ads campaigns, there is no better. I know you can use different dashboards, but for tracking and making changes, I don't feel that there is anything as good as the Google Ad Manager. You are free to disagree with me, but I think this is the best product for your objectives.

Google Ad Manager Feature Ratings

Ad Campaigns
7.4
Ad campaign creation
8
Ad deployment
7
Display advertising
7
Ad display and retargeting segmentation
7
Sequence targeting
8
Ad Network Integration
7.0
Data Transfer
7
DSP integration
7
Ad Reporting & Analytics
6.7
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
6
Ad attribution reporting
6
Cross-channel ad management
7
Ad forecasting and optimization
7

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