A for Google Ads Manager.
February 16, 2026

A for Google Ads Manager.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ad Manager

Google Ads Manager provides our team with a comprehensive platform to manage all our paid Google ad campaigns in one location, with multiple logins. It eliminates the need for multiple platforms to deploy, optimize, and report on our clients' ongoing campaigns. It's a great tool to use for ad agencies.

Pros

  • Reporting
  • Analytics
  • Campaign Launch.
  • Optimization

Cons

  • Additional keyword suggestions.
  • Easier navigation during conversion tracking.
  • Call only ad completion.
  • Increased agency productivity.
  • Allowed for growth in client ad budget.
  • Removed the middleman of unnecessary software.
While most of Google Ad Manager is user-friendly, certain parts of the ad creation process could use some improvements. Specifically, the way you insert keywords can be clunky and time-consuming, and I would like to see better and more keyword suggestions when designing a campaign.
Google Ads Manager is simpler to use and easier to integrate into our agency's day-to-day operations. The functionality is great, and integration into our onboarding process is much easier. When new hires or interns work within the platforms, they learn more quickly and contribute to the agency sooner.

Do you think Google Ad Manager delivers good value for the price?

Yes

Are you happy with Google Ad Manager's feature set?

Yes

Did Google Ad Manager live up to sales and marketing promises?

Yes

Did implementation of Google Ad Manager go as expected?

Yes

Would you buy Google Ad Manager again?

Yes

Google Ads Manager works very well within our advertising agency, which has a small team of digital media buyers. Google Ads Manager allows all of us to work together on campaigns for a variety of clients. It might be harder to manage for small businesses that are not technologically inclined.

Google Ad Manager Feature Ratings

Ad Campaigns
7.8
Ad campaign creation
8
Ad deployment
9
Display advertising
7
Ad display and retargeting segmentation
7
Ad Network Integration
8.0
Data Transfer
8
DSP integration
8
Ad Reporting & Analytics
8.0
Ad dashboards
9
Ad performance reports
8
Ad conversion tracking
8
Ad attribution reporting
7

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