Google Ad Manager: The most powerful way to PPC!
April 05, 2021
Google Ad Manager: The most powerful way to PPC!

Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ad Manager
One of the services we provide is PPC (pay per click). We utilize Google Ad Manager to run our clients' Google Ads (Search, Shopping, Display, [&] YouTube). I utilize the platform on a daily basis as well as keep up to date with the everlasting platform changes, upgrades, and betas. Google Ad Manager is our primary focus when it comes to PPC as a whole on search.
Pros
- Hyper targeting - I love how we can target, analyze, and then hyper target [advertisements] to our audiences to be able to hyper target the audiences that convert best. [Audiences besides] Google understands them, but also demographics, locations, search terms, and more.
- Advanced reporting - Without Google's seemingly endless ways to read and break down reports, we would not be able to best make decisions to maximize ROI.
- Strong conversion algorithm updates - The algorithm has become impressively strong for 'maximized conversions' and 'smart' campaigns. [That's] coming from someone who hated these portions of the algorithm until about 2019 where the updates (and continued updates) have worked incredibly well for these algorithms' purpose.
Cons
- Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
- Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
- Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
- I have clients that attribute the majority of their revenue to paid advertisement (Google being the primary of the paid).
- Because of the expense, it's important not to go into running ads with a budget that is too low. Otherwise you will not see the conversions you'd be hoping for and it would be a poorly made investment. It's vital to allocate a healthy budget from the beginning. Make sure to do proper analysis in order to forecast a healthy budget.
- Along with budget, you need time. Don't expect overnight results from day 1. These campaigns work off of algorithms that need to learn. Be patient, and if managed properly, you should see the workable data that matters to you after the first month. If you get scared too soon and pull out of advertising in a couple weeks, then don't [start using it]. You really want to be ready to run ads with the same rules of investment of any platform; only invest what you're comfortable with losing. Too many times, people make this mistake and panic too soon before letting the campaigns do their work; [you need to learn how to use GoogleAds and see how the campaigns will] grow in order to increase ROI (coupled with daily maintenance for the proper changes to be made for targeting after analysis).
- Microsoft Advertising (formerly Bing Ads)
Google Ads is [completely different from] Bing. I mostly advertise on Google and prefer it over Bing tenfold.
Do you think Google Ad Manager delivers good value for the price?
Yes
Are you happy with Google Ad Manager's feature set?
Yes
Did Google Ad Manager live up to sales and marketing promises?
Yes
Did implementation of Google Ad Manager go as expected?
Yes
Would you buy Google Ad Manager again?
Yes
Comments
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