Simple tool for Google users
Updated September 16, 2021

Simple tool for Google users

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ad Manager

The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve future Google ads.

Pros

  • The data analysis part is clear and very useful.
  • We are able to manage all our ads in one place, very convenient.
  • Easy to use.

Cons

  • It takes a while to get used to the platform but once you get it, it's easy to manage!
  • It helps us be more organized and know where we are at in the industry.
  • Quickly tell the story behind numbers and come up with new suggestions for the next ad.
We were already using it before I came on board so I am not sure if we considered other platforms. I believe being a Google user already is a big factor though. It helps a lot in terms of integrations and other compatibility thinking.
It's great for companies like us that relying on Google products. We have Google ads, Google analytics, G suite, and many other Google products. So it's easy to share and integrate among these applications. It's simple to use if you are already a Google user too!

Google Ad Manager Feature Ratings

Ad Campaigns
6.6
Ad campaign creation
6
Ad deployment
7
Display advertising
7
Ad display and retargeting segmentation
6
Sequence targeting
7
Ad Network Integration ()
Not Rated
Ad Reporting & Analytics
6.8
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
7
Ad attribution reporting
6
Cross-channel ad management
7

Using Google Ad Manager

2 - Analyze our Google ads performances and give directions for future ad posts. It's a one-stop for all our ads management. We used it to manage all variety of ad formats like video, text, coupons, etc.
1 - We don't have a technical support team for this. If we run into some issues, we contact our engineer and he will take a look. He knows how to set up Google ad manager and how to alter the settings to what we want to accomplish. You need to be familiar with the tool.
  • We use it to analyze our existing ads performance and see how they are working out for us
  • We use it to predict future ads performance
  • It offers an overall dashboard for us to see the our campaigns all together and compare
  • Google ad manager grows with our business, as we expand to have mobile friendly pages, it allows us to track that too.
  • AMP service helps us serve our mobile suers better and deliver better user experience.
  • we are looking into using it to expand our service even further maybe not just mobile but across all different devices including notepads, etc.
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that.

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