AdGear Advertiser vs The Trade Desk

Likelihood to Recommend

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard

Read full review

Verified User

Team Lead in Customer Service

Consumer Services Company, 11-50 employees

View all 1 answers on this topic

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.

Read full review

Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

View all 1 answers on this topic

Feature Rating Comparison

AdGear Advertiser

3.5

The Trade Desk

8.5

Data Transfer

4.0

9.0

DSP integration

3.0

8.0

AdGear Advertiser

3.8

The Trade Desk

—

Ad campaign creation

3.0

—

Ad deployment

5.0

—

Display advertising

4.0

—

Ad display and retargeting segmentation

3.0

—

Sequence targeting

4.0

—

AdGear Advertiser

4.2

The Trade Desk

—

Ad dashboards

3.0

—

Ad performance reports

5.0

—

Ad conversion tracking

3.0

—

Ad attribution reporting

6.0

—

Cross-channel ad management

4.0

—

Ad forecasting and optimization

4.0

—

AdGear Advertiser

—

The Trade Desk

7.0

Audience taxonomy

—

6.0

Tag Management

—

7.0

Data Analysis Dashboard

—

8.0

AdGear Advertiser

—

The Trade Desk

8.0

Access to Third-party Data Providers

—

8.0

AdGear Advertiser

—

The Trade Desk

8.0

Campaign Analytics

—

8.0

Pros

Easy setup
Smart product

Read full review

Verified User

Team Lead in Customer Service

Consumer Services Company, 11-50 employees

View all 1 answers on this topic

Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
Auto-optimization and pacing tools allow for less manual campaign management.

Read full review

Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

View all 1 answers on this topic

Cons

Slow design
Needs more analytics

Read full review

Verified User

Team Lead in Customer Service

Consumer Services Company, 11-50 employees

View all 1 answers on this topic

Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.

Read full review

Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

View all 1 answers on this topic

Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.

Read full review

Verified User

Team Lead in Customer Service

Consumer Services Company, 11-50 employees

View all 1 answers on this topic

TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.

Read full review

Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

View all 1 answers on this topic

Return on Investment

Helped onboard users
Lacked meaningful segmentation

Read full review

Verified User

Team Lead in Customer Service

Consumer Services Company, 11-50 employees

View all 1 answers on this topic

Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.

Read full review

Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

View all 1 answers on this topic

Likelihood to Recommend