What users are saying about

AdGear Advertiser vs The Trade Desk

AdGear Advertiser

3 Ratings

The Trade Desk

5 Ratings

AdGear Advertiser

3 Ratings
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Score 4.2 out of 101

Based on 3 reviews and ratings

The Trade Desk

5 Ratings
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Score 9.3 out of 101

Based on 5 reviews and ratings

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard

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The Trade Desk

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.

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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
The Trade Desk
8.5
Data Transfer
AdGear Advertiser
4.0
The Trade Desk
9.0
DSP integration
AdGear Advertiser
3.0
The Trade Desk
8.0

Ad Campaigns

AdGear Advertiser
3.8
The Trade Desk
—
Ad campaign creation
AdGear Advertiser
3.0
The Trade Desk
—
Ad deployment
AdGear Advertiser
5.0
The Trade Desk
—
Display advertising
AdGear Advertiser
4.0
The Trade Desk
—
Ad display and retargeting segmentation
AdGear Advertiser
3.0
The Trade Desk
—
Sequence targeting
AdGear Advertiser
4.0
The Trade Desk
—

Ad Reporting & Analytics

AdGear Advertiser
4.2
The Trade Desk
—
Ad dashboards
AdGear Advertiser
3.0
The Trade Desk
—
Ad performance reports
AdGear Advertiser
5.0
The Trade Desk
—
Ad conversion tracking
AdGear Advertiser
3.0
The Trade Desk
—
Ad attribution reporting
AdGear Advertiser
6.0
The Trade Desk
—
Cross-channel ad management
AdGear Advertiser
4.0
The Trade Desk
—
Ad forecasting and optimization
AdGear Advertiser
4.0
The Trade Desk
—

Data Classification

AdGear Advertiser
—
The Trade Desk
7.0
Audience taxonomy
AdGear Advertiser
—
The Trade Desk
6.0
Tag Management
AdGear Advertiser
—
The Trade Desk
7.0
Data Analysis Dashboard
AdGear Advertiser
—
The Trade Desk
8.0

Data Collection

AdGear Advertiser
—
The Trade Desk
8.0
Access to Third-party Data Providers
AdGear Advertiser
—
The Trade Desk
8.0

DMP Analytics

AdGear Advertiser
—
The Trade Desk
8.0
Campaign Analytics
AdGear Advertiser
—
The Trade Desk
8.0

Pros

  • Easy setup
  • Smart product

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  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.

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Cons

  • Slow design
  • Needs more analytics

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  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.

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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.

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TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.

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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation

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  • Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
  • Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
  • The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.

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Screenshots

The Trade Desk—

Pricing Details

AdGear Advertiser

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details
—

The Trade Desk

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—