What users are saying about
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
Anonymous | TrustRadius Reviewer

The Trade Desk

We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
The Trade Desk
6.9
Data Transfer
AdGear Advertiser
4.0
The Trade Desk
6.2
DSP integration
AdGear Advertiser
3.0
The Trade Desk
7.6

Ad Campaigns

AdGear Advertiser
3.8
The Trade Desk
Ad campaign creation
AdGear Advertiser
3.0
The Trade Desk
Ad deployment
AdGear Advertiser
5.0
The Trade Desk
Display advertising
AdGear Advertiser
4.0
The Trade Desk
Ad display and retargeting segmentation
AdGear Advertiser
3.0
The Trade Desk
Sequence targeting
AdGear Advertiser
4.0
The Trade Desk

Ad Reporting & Analytics

AdGear Advertiser
4.2
The Trade Desk
Ad dashboards
AdGear Advertiser
3.0
The Trade Desk
Ad performance reports
AdGear Advertiser
5.0
The Trade Desk
Ad conversion tracking
AdGear Advertiser
3.0
The Trade Desk
Ad attribution reporting
AdGear Advertiser
6.0
The Trade Desk
Cross-channel ad management
AdGear Advertiser
4.0
The Trade Desk
Ad forecasting and optimization
AdGear Advertiser
4.0
The Trade Desk

Data Collection

AdGear Advertiser
The Trade Desk
7.2
Collection of first-party data
AdGear Advertiser
The Trade Desk
7.3
Collection of third-party data
AdGear Advertiser
The Trade Desk
6.8
Access to Third-party Data Providers
AdGear Advertiser
The Trade Desk
7.4

Data Classification

AdGear Advertiser
The Trade Desk
6.8
Audience taxonomy
AdGear Advertiser
The Trade Desk
6.6
Tag Management
AdGear Advertiser
The Trade Desk
6.3
Data Analysis Dashboard
AdGear Advertiser
The Trade Desk
7.4

DMP Analytics

AdGear Advertiser
The Trade Desk
7.1
Campaign Analytics
AdGear Advertiser
The Trade Desk
7.3
Audience Analytics
AdGear Advertiser
The Trade Desk
6.8

Pros

AdGear Advertiser

  • Easy setup
  • Smart product
Anonymous | TrustRadius Reviewer

The Trade Desk

  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.
Anonymous | TrustRadius Reviewer

Cons

AdGear Advertiser

  • Slow design
  • Needs more analytics
Anonymous | TrustRadius Reviewer

The Trade Desk

  • I honestly can say that The Trade Desk hit all the marks on their offerings.
  • There is not really anything negative about The Trade Desk.
  • The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.
John Kobel | TrustRadius Reviewer

Usability

AdGear Advertiser

No score
No answers yet
No answers on this topic

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Anonymous | TrustRadius Reviewer

Support Rating

AdGear Advertiser

No score
No answers yet
No answers on this topic

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Anonymous | TrustRadius Reviewer

Alternatives Considered

AdGear Advertiser

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
Anonymous | TrustRadius Reviewer

The Trade Desk

The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Anonymous | TrustRadius Reviewer

Return on Investment

AdGear Advertiser

  • Helped onboard users
  • Lacked meaningful segmentation
Anonymous | TrustRadius Reviewer

The Trade Desk

  • The Trade Desk has helped us get more budget from clients by delivering results.
  • It has allowed us to buy cheaper inventory than other online channels.
  • It has allowed us to not invest on our own DSP solution and use theirs.
Gabriela Band | TrustRadius Reviewer

Screenshots

The Trade Desk

Pricing Details

AdGear Advertiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AdGear Advertiser
4.0
The Trade Desk
8.8

Usability

AdGear Advertiser
The Trade Desk
10.0

Support Rating

AdGear Advertiser
The Trade Desk
10.0

Add comparison