AdGear Advertiser vs The Trade Desk

Likelihood to Recommend

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard

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Verified User

Team Lead in Customer Service

Consumer Services Company, 11-50 employees

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We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.

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Verified User

Manager in Finance and Accounting

Mining & Metals Company, 10,001+ employees

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Feature Rating Comparison

AdGear Advertiser

The Trade Desk

Data Transfer

DSP integration

AdGear Advertiser

The Trade Desk

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

AdGear Advertiser

The Trade Desk

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

AdGear Advertiser

The Trade Desk

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

AdGear Advertiser

The Trade Desk

Audience taxonomy

Tag Management

Data Analysis Dashboard

AdGear Advertiser

The Trade Desk

Campaign Analytics

Audience Analytics

Pros

Easy setup
Smart product

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Verified User

Team Lead in Customer Service

Consumer Services Company, 11-50 employees

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Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
Auto-optimization and pacing tools allow for less manual campaign management.

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Verified User

Supervisor in Marketing

Marketing and Advertising Company, 11-50 employees

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Cons

Slow design
Needs more analytics

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Verified User

Team Lead in Customer Service

Consumer Services Company, 11-50 employees

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I honestly can say that The Trade Desk hit all the marks on their offerings.
There is not really anything negative about The Trade Desk.
The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.

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John Kobel

Paid Search Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Usability

No score

No answers yet

No answers on this topic

The Trade Desk 10.0

Based on 1 answer

It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.

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Verified User

Manager in Finance and Accounting

Mining & Metals Company, 10,001+ employees

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Support Rating

No score

No answers yet

No answers on this topic

The Trade Desk 10.0

Based on 1 answer

We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.

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Verified User

Manager in Finance and Accounting

Mining & Metals Company, 10,001+ employees

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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.

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Verified User

Team Lead in Customer Service

Consumer Services Company, 11-50 employees

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The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.

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Verified User

Manager in Sales

Internet Company, 51-200 employees

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Return on Investment

Helped onboard users
Lacked meaningful segmentation

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Verified User

Team Lead in Customer Service

Consumer Services Company, 11-50 employees

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The Trade Desk has helped us get more budget from clients by delivering results.
It has allowed us to buy cheaper inventory than other online channels.
It has allowed us to not invest on our own DSP solution and use theirs.

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Gabriela Band

Sales Specialist

OgilvyInternet, 10,001+ employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

AdGear Advertiser

The Trade Desk

AdGear Advertiser

The Trade Desk

AdGear Advertiser

The Trade Desk

Likelihood to Recommend