Adobe Advertising Cloud vs. Apache HTTP Server

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

As I mentioned earlier, the Apache HTTP Server has a small disadvantage compared to the competition (NGINX) in terms of performance. If you run websites that really have a lot of visitors, NGINX might be the better alternative.

On the other hand, the Apache HTTP Server is open source and free. Further functionalities can be activated via modules. The documentation is really excellent.

Incentivized

• An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
• Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
• Automation for delegating many tasks that can be a hassle to accomplish.

Incentivized

• Street Cred: Apache Web Server is the Founder for all of Apache Foundation's other projects. Without the Web Server, Apache Foundation would look very different. That being said, they have done a good job of maintaining the code base, and keeping a lot of what makes Apache so special
• Stability: Apache is rock-solid. While no software is perfect, Apache can parse your web sources quickly and cleanly.
• Flexibility: Need to startup your own Webpage? Done. Wordpress? Yup. REST Endpoint? Check. Honeypot? Absolutely.

Incentivized

• As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
• Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

Incentivized

• The default configurations which comes with Apache server needs to get optimized for performance and security with every new installation as these defaults are not recommended to push on the production environment directly.
• Security options and advanced configurations are not easy to set up and require an additional level of expertise.
• Admin frontend GUI could be improved to a great extent to match with other enterprise tools available to serve similar requirements.

Incentivized

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Incentivized

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

Incentivized

I give this rating because there is so much Apache documentation and information on the web that you can literally do anything. This has to do with the fact that there is a huge Open Source community that is beyond mature and perhaps one of the most helpful to be found. The only thing that should hold anyone back from anything is that they can not read. RTFM, my friend. And I must say that the manual is excellent.

Incentivized

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Incentivized

I has a lot more features, except that IIS is more integrated in a Windows environment. But now with .net core also possible from Apache it would work anywhere really. Only in a full Windows environment where full integration is needed I would chose to go for IIS. Otherwise Apache it is.

Incentivized

• This has increased the number of clients.
• This has increased the amount of productivity and time we can spend on clients.
• This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Incentivized

• Works as intended, so it's less to worry about.
• Works great on elastic environments (like EC2).
• As an Open Source project, you can get support for almost any problem you can have.
• Configuration files, while powerful, can be tricky to dominate for some.

Incentivized