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Score 8.3 out of 101
2 Ratings
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Score 8.8 out of 101

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Likelihood to Recommend

Adobe Advertising Cloud

Adobe Advertising Cloud is great for accessing a broad range of inventory sources across different channels. It is well suited for targeting potential and/or existing customers with omnichannel campaigns. Moreover, Adobe Advertising Cloud is well suited for ensuring a consistent experience, for customers, across the different channels through which the customers may interact with marketing content
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Epom Ad Server

I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
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Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.5
Epom Ad Server
Data Transfer
Adobe Advertising Cloud
9.5
Epom Ad Server
DSP integration
Adobe Advertising Cloud
9.5
Epom Ad Server

Ad Campaigns

Adobe Advertising Cloud
8.5
Epom Ad Server
Ad campaign creation
Adobe Advertising Cloud
8.9
Epom Ad Server
Ad deployment
Adobe Advertising Cloud
7.5
Epom Ad Server
Display advertising
Adobe Advertising Cloud
8.4
Epom Ad Server
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.5
Epom Ad Server
Sequence targeting
Adobe Advertising Cloud
9.0
Epom Ad Server

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Epom Ad Server
Ad dashboards
Adobe Advertising Cloud
8.9
Epom Ad Server
Ad performance reports
Adobe Advertising Cloud
8.6
Epom Ad Server
Ad conversion tracking
Adobe Advertising Cloud
9.0
Epom Ad Server
Ad attribution reporting
Adobe Advertising Cloud
9.5
Epom Ad Server
Cross-channel ad management
Adobe Advertising Cloud
8.8
Epom Ad Server
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Epom Ad Server

Pros

  • As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
  • Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
  • Adobe Advertising Cloud offers access to a broad range of inventory sources.
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  • The great advantages of this ad server are its multi-platform capabilities. Epom saves your time, enabling you to work with different platforms within one account.
  • Epom supports all major ad formats, so there are plenty of options to choose from.
  • Combined analytics. Epom delivers data in real time, so you can optimize your campaigns accordingly.
  • Easy integration with their own ad network with decent CPM rates.
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Cons

  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
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  • Antiquated user interface. It definitely could be more user-friendly.
  • Epom Ad Server support does not have a ticket system. Support must be contacted directly.
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Likelihood to Renew

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Epom Ad Server9.0
Based on 1 answer
A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
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Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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No score
No answers yet
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Alternatives Considered

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Return on Investment

  • Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.
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  • Besides its multiplatform capabilities, Epom is a highly reliable platform that offers a great level of protection against a system crash.
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Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Epom Ad Server

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details