Adobe Advertising Cloud vs. Netpeak Spider

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Netpeak Spider
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Netpeak Spider is a desktop tool which crawls a website like a search engine robot and detects key SEO issues that influence the website’s visibility in SERP. According to the vendor, this tool allows users to: Spot 80+ issues of your website optimization. Check 70+ key on-page SEO parameters. Calculate internal PageRank to improve website linking structure. Analyze all incoming and outgoing internal links. View page…
$19
per user
Pricing
Adobe Advertising CloudNetpeak Spider
Editions & Modules
No answers on this topic
Standard (1-month subscription)
$19.00
per user
Pro (1-month subscription)
$39.00
per user
Standard (12 months subscription)
$182.40
per user
Pro (12 months subscription)
$374.40
per user
Offerings
Pricing Offerings
Adobe Advertising CloudNetpeak Spider
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$15.90 per user
Additional DetailsStandard Plan includes all basic features except access to white-label reports. Pro Plan gives you all basic features and access to white-label reports.
More Pricing Information
Community Pulse
Adobe Advertising CloudNetpeak Spider
Top Pros
Top Cons
Features
Adobe Advertising CloudNetpeak Spider
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
7.1
8 Ratings
4% below category average
Netpeak Spider
-
Ratings
Data Transfer7.28 Ratings00 Ratings
DSP integration7.08 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.5
9 Ratings
18% below category average
Netpeak Spider
-
Ratings
Ad campaign creation7.49 Ratings00 Ratings
Ad deployment7.49 Ratings00 Ratings
Display advertising5.49 Ratings00 Ratings
Ad display and retargeting segmentation6.09 Ratings00 Ratings
Sequence targeting6.08 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.3
9 Ratings
5% below category average
Netpeak Spider
-
Ratings
Ad dashboards6.89 Ratings00 Ratings
Ad performance reports6.49 Ratings00 Ratings
Ad conversion tracking7.87 Ratings00 Ratings
Ad attribution reporting7.08 Ratings00 Ratings
Cross-channel ad management8.08 Ratings00 Ratings
Ad forecasting and optimization7.68 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Netpeak Spider
9.0
1 Ratings
15% above category average
Page grader00 Ratings8.01 Ratings
Site audit / diagnostics00 Ratings10.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Netpeak Spider
8.5
1 Ratings
12% above category average
Mobile SEO00 Ratings8.01 Ratings
Global SEO00 Ratings9.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Netpeak Spider
10.0
1 Ratings
18% above category average
Multi-domain support00 Ratings10.01 Ratings
Best Alternatives
Adobe Advertising CloudNetpeak Spider
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.7 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.4 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudNetpeak Spider
Likelihood to Recommend
7.6
(16 ratings)
7.0
(1 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(8 ratings)
-
(0 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudNetpeak Spider
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Read full review
Netpeak Software
[Netpeak] Spider is a great service for:
  • Checking and monitoring big websites or e-commerce projects for technical errors on regular basis
  • Creating custom formulas for calculation of internal page ranks and building a tree view with this information
  • Get reports that include metrics for every page (performance, inbound and outbound links, indexing status)
  • Create reports that include all metrics from external SEO services like Serpstat or Similarweb for every single page of your website
It's very useful software for SEO or marketing agencies that have a lot of projects to work with, but might be overkill for small projects and companies.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Read full review
Netpeak Software
  • Crawling data and metrics from every webpage on website (page structure, titles, meta tags, Google GTM & Analytics presence)
  • Building tree with calculation of internal page ranks
  • Get a report with different technical errors (404 errors, broken links, duplicated content, )
  • Performance report. Check out your page load time, server response time, extract metrics from Google Page Speed Insights
  • Checkout different metrics from external services like Serpstat, Similarweb (page ranks, keywords, traffic, etc.) for single page
Read full review
Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Read full review
Netpeak Software
  • You can buy a subscription only for month or more, you can't pay for 1-2 projects
  • No version for MacOS
  • It's only desktop software, online version is not available
Read full review
Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Read full review
Netpeak Software
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Read full review
Netpeak Software
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Netpeak Software
No answers on this topic
Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Netpeak Software
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Netpeak Software
We choose Netpeak Spider because: 1. Can buy a monthly subscription and have unlimited number of websites to check. 2. Price. It's affordable, especially when you have not only one project. 3. Frequent updates. With every update functionality is expanding (latest update for example brought a lot of new integrations). 4. Quality of reports. They are very detailed and have everything we needed for our work.
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Netpeak Software
  • Get a full report with common technical errors on websites without manual QA testing
  • Speed up work of SEO specialist, can automatically calculate tree with internal page ranks
  • It's all-in-one tool and you don't need to buy another services to get all this info
Read full review
ScreenShots

Netpeak Spider Screenshots

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