Adobe Advertising Cloud vs. PRunderground.com

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
PRunderground.com
Score 2.0 out of 10
Small Businesses (1-50 employees)
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
$74.99
Per press release distribution
Pricing
Adobe Advertising CloudPRunderground.com
Editions & Modules
No answers on this topic
BAsic
$74.99
Per press release distribution
US National
$419.99
Per press release distribution
Offerings
Pricing Offerings
Adobe Advertising CloudPRunderground.com
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe Advertising CloudPRunderground.com
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
7.2
8 Ratings
3% below category average
PRunderground.com
-
Ratings
Data Transfer7.28 Ratings00 Ratings
DSP integration7.18 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.5
9 Ratings
18% below category average
PRunderground.com
-
Ratings
Ad campaign creation7.59 Ratings00 Ratings
Ad deployment7.49 Ratings00 Ratings
Display advertising5.49 Ratings00 Ratings
Ad display and retargeting segmentation6.19 Ratings00 Ratings
Sequence targeting6.18 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.3
9 Ratings
5% below category average
PRunderground.com
-
Ratings
Ad dashboards6.89 Ratings00 Ratings
Ad performance reports6.49 Ratings00 Ratings
Ad conversion tracking7.97 Ratings00 Ratings
Ad attribution reporting7.08 Ratings00 Ratings
Cross-channel ad management8.08 Ratings00 Ratings
Ad forecasting and optimization7.78 Ratings00 Ratings
Best Alternatives
Adobe Advertising CloudPRunderground.com
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Newswire
Newswire
Score 8.3 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Newswire
Newswire
Score 8.3 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.4 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudPRunderground.com
Likelihood to Recommend
7.6
(16 ratings)
2.0
(7 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(8 ratings)
9.1
(2 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudPRunderground.com
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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PRUnderground
PRUnderground is an excellent choice for small to medium-sized businesses and solopreneurs who want to get their news out there without spending a fortune.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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PRUnderground
  • PRUnderground offers exceptional customer service. When I e-mail their team with a question or concern, I always receive a response within a few hours.
  • PRUnderground offers an unbeatable value. I've researched various distribution platforms, and this one offers the best of both worlds: effectiveness and affordability.
  • PRUnderground is a white-label distribution service with proven reach. My clients enjoy receiving 12-page placement reports with live links.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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PRUnderground
  • PRUnderground has always been very responsive when I have had an issue with their platform. They constantly endeavor to streamline the process.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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PRUnderground
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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PRUnderground
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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PRUnderground
They go beyond what is expected and resolve issues quickly.
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Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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PRUnderground
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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PRUnderground
EIN Newswire PR Newswire All super expensive options that have very little traction in the overall market this day and age, spending more on releases is a bad investment
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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PRUnderground
  • We are a training company and the press releases have increased enrollments in our classes.
  • They have increased our website traffic.
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ScreenShots

PRunderground.com Screenshots

Screenshot of TV website distribution outletsScreenshot of Sample Report Cover