Adobe Advertising Cloud vs. Rakuten Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.8 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Rakuten Advertising
Score 8.4 out of 10
N/A
Rakuten Advertising (recently Rakuten Marketing), includes the former DC Storm and its services, and is an affiliate marketing network and solution for publishers and advertisers including programmatic display and retargeting technology.N/A
Pricing
Adobe Advertising CloudRakuten Advertising
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudRakuten Advertising
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Advertising CloudRakuten Advertising
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Adobe Advertising CloudRakuten Advertising
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
7.1
8 Ratings
4% below category average
Rakuten Advertising
-
Ratings
Data Transfer7.28 Ratings00 Ratings
DSP integration7.08 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.5
9 Ratings
18% below category average
Rakuten Advertising
-
Ratings
Ad campaign creation7.49 Ratings00 Ratings
Ad deployment7.49 Ratings00 Ratings
Display advertising5.49 Ratings00 Ratings
Ad display and retargeting segmentation6.09 Ratings00 Ratings
Sequence targeting6.08 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.3
9 Ratings
5% below category average
Rakuten Advertising
-
Ratings
Ad dashboards6.89 Ratings00 Ratings
Ad performance reports6.49 Ratings00 Ratings
Ad conversion tracking7.87 Ratings00 Ratings
Ad attribution reporting7.08 Ratings00 Ratings
Cross-channel ad management8.08 Ratings00 Ratings
Ad forecasting and optimization7.68 Ratings00 Ratings
Best Alternatives
Adobe Advertising CloudRakuten Advertising
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10

No answers on this topic

Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.4 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudRakuten Advertising
Likelihood to Recommend
7.6
(16 ratings)
8.8
(4 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(8 ratings)
-
(0 ratings)
Implementation Rating
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudRakuten Advertising
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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Rakuten Group
Great company, clear communications, fast quarterly distributions and a fun way to get paid for shopping that you are already doing. I highly recommend this service. Why would you pass up the opportunity for free money? And the Chrome extension is a wonderful add-on! Great way to remind yourself when you are on a site that Rakuten honors.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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Rakuten Group
  • Setup is also very easy. on-time payments and responsive support
  • They make sure to offer means to the difficulties of each entrepreneur.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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Rakuten Group
  • Analytics could be more graphical instead of just a bunch on tables with numbers.
  • After sale services can be improved to take detailed customer feedback.
  • More options to customize currently available marketing solutions.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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Rakuten Group
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Rakuten Group
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Rakuten Group
No answers on this topic
Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Rakuten Group
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Rakuten Group
N/A. Rakuten is the only one I've used.
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Rakuten Group
  • Reliable tools to facilitate its promotion and optimize conversion, for the promotion of products through your websites, it is the most recommended
  • If a product has a good approval, it will give you more chances to get sales through the system
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ScreenShots