Adobe Advertising Cloud vs. SketchUp

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

SketchUp is great for individually studying options for building design. It is an awesome conceptual tool to be able to quickly model and manipulate a building to study different designs. It is not good for complex geometries, especially curves. Surfaces have a hard time registering and cutting into one another. It also eventually needs to go into Revit to be more realistic as it is not good as a documentation tool

Incentivized

• An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
• Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
• Automation for delegating many tasks that can be a hassle to accomplish.

Incentivized

• Quickly exploring solutions in 3D: We get a lot of "what if" and "what would that look like" questions. While hand-sketching and hand-drafting can be fairly quick, SketchUp allows me to quickly create 3D and 2D views of a detail or solution, change dimensions and materials in a flash, and show a client or installer the plan in minutes.
• Creating professional design documents in LayOut: Projects of any scale need good documentation. Using a combination of SketchUp and LayOut, I can create a Design Intent Set, plans for permitting, a set for mechanical trades to mark-up, etc. Having clear, appropriately-scaled drawings with dimensions or notations is a must, and we don't always have the time or budget to get an architect involved!
• Using live files to guide discussions: Not all clients are "visual" people, so opening their model and orbiting around their space in real time has been extremely helpful. Clients and trades enjoy the perspective views so much that we often include them in the full-sized drawing sets to give a good "overall" view of the project intent. For complex or tight spaces, sometimes un-rendered plans and elevations just aren't enough!

Incentivized

• As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
• Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

Incentivized

• Ability to import Revit files and libraries.
• Ability to export true curved vector linework. There are some workarounds, needs to be refined.
• Create an OPEN MAPS connection. Since the split from Google, the source for high-quality aerials is limited.
• Ability to dock all menus to the master window on a Mac
• Ability to develop dockable menu trays on a Mac

Incentivized

As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Incentivized

We typically wait a few years in between renewing, as even older versions are powerful tools for modeling, and we make sure the amount of feature changes are worth the re-investment.

It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

It is very user friendly and easy to learn. It's simplicity allows for a low learning curve so more people can learn it faster. The downside is that most schools are no longer teaching it, so many younger professionals come out of school not knowing it and knowing more complex software and they have a hard time "dumbing down" their skillsets

Incentivized

They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

Incentivized

Sketchup is so intuitive; I can't recall ever looking for official support. However, there are many user forums online that can answer more questions. The usefulness of the online forums is, however, tempered by the fact that there have been many versions of the software under different ownership and support regimes, and thus finding the right information for the right version of the software can be a challenge.

Incentivized

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Incentivized

We have not evaluated any other competing software to this one. I heard about this software from a friend who teaches how to use it. She showed me in just a few minutes and I was HOOKED. I saw immediately the possible help it would be to my business. Thank you.

Incentivized

• This has increased the number of clients.
• This has increased the amount of productivity and time we can spend on clients.
• This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Incentivized

• It's good in the sense that you can quickly make a drawing and speeds up the design process. Not sure how to quantify that from a ROI perspective.
• Also, good for editing an image after the fact. We can easily add a dimension that was forgotten in the original image.
• Allows team members to understand a design easier than on other software platforms.

Incentivized