Adobe Audience Manager vs. Akamai CDN vs. Cloudimage

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

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Akamai is a well-established brand name with a great product. It meets and many time exceeds the needs for global content delivery and security management layer at the edge. Fine grain security tuning seems cumbersome as the definition of the app keeps changing. It also requires an investment of time for the setup which doesn't necessarily make sense for smaller scale scenarios. Some products offered by AWS, Azure or the Google Cloud can be more tightly integrated with cloud provider offerings thus easier to configure.

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This software is well-suited when images are hosted on your own server, but it is less well suited when requiring the "full package" such as manipulations, hosting, uploader, etc.

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

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• Content offloading - once rules are set up within Akamai you don't need to even think about how many images or large JavaScript or CSS files (for example) are being served from your own estate, Akamai takes care of it all via rules that are quick, easy and flexible.
• Page caching - for pages that don't change very often Akamai allows you to set up rules, quickly and easily, to serve up your page content for you, which takes even more load away from your origin servers.
• Quick rollback - the Akamai system allows easy testing of rules and changes via a staging system, and also offers a quick rollback option, which is perfect for the rare occasions when something has been set up incorrectly.

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• Great world-wide CDN
• Excellent image quality with extensive processing options
• Competitive pricing with progressive tiers
• Good defaults but well organized interface to configure everything precisely

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• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

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• The interface in their control centre could be a bit more user-friendly with some of the settings in places that you wouldn't expect them to be. The search offsets this problem to an extent but it's still sometimes slower than you'd like to find what you are looking for.

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• Pricing.
• Intermittent Dashboard Issues.
• Image resize traunches. So 100px windows of resizing rather than pixel-perfect rescaling to save on cache size/delivery volume.

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

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AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

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Their support documents are excellent and provide a lot of useful information for all their services. The only reason I didn't give them a 10 is that the time it takes for them to respond to an issue could be slightly faster.

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We have a single contact point, but CI has been immaculate with their support offering. Instantaneous and comprehensive.

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

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We've used -- and considered -- a whole number of CDN offerings. The good news is that almost all of the CDN products on the market are terrific, and will pay for themselves via increased customer satisfaction and lower monthly hosting bills. For some cases, we're still more likely to suggest CloudFlare (which has a free tier) or an integrated offering from a cloud provider, like Cloudfront.

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We chose Cloudimage for the value for money, and the ability to link with our own hosting.

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

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• Akamai RoI improved over a period of times since it comes with heavy costs, however global deliveries in over 100 counties and global web platforms usage helps improve RoI
• With the complex UI challenges, ROI could be impacted negatively when you have to invest in operations and time.

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• Same or lower cost as before and more possibilities than before
• Using a GDPR respecting, European (French) based company
• Using more features like watermarking, fallback image, precise 404 handling

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