If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Google Cloud CDN is available globally and supports various load balancers available in different regions around the globe, so I find Google Cloud CDN as one of the best choices for CDN as it serves globally and it is really fast, safe, and secure. It might be not suitable for you if you do not have any technical background.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
The intelligent categorization and management of site content cache in Google Cloud CDN is unique and offers the best results with simple settings.
It has powerful servers in all geographical regions of the world and the speed of the site will increase many times for the customer with smart routing.
It has AnyCast IP feature and website receives a single global IP address. In this case, the site loads at the same speed worldwide.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
There is not really an interface for managing rules directly, compared to market leaders, Google's implementation is probably strong on the technical side but for the average user it might be lacking. There are no advanced features which can be compared to what other leaders in the CDN sector are providing or they can be achieved but with high implementation cost and usage of other products in the Google Cloud suite
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
I didn't have the need to use support from Google when I was either testing or setting up my website. Information was easily found by searching online if I needed to, and the options that I needed to install or enable were there on the setup page. Honestly, I was a former systems administrator so most of this stuff is not challenging for me.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
We have limited software developers and don't have the need for a big cloud service provider along with their costs. Google Cloud CDN brings to usr, reliability and brand familiarity. Google Cloud CDN also doesn't bother us with pitches or 1000 emails about the products. We went and signed up for it, without dealing with a pushy salesperson.
