Adobe Audience Manager vs. Nconnect

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

OnSemble is solving a lot of problems that our organization had prior to its implementation:

• We can track communication readership.
• We can engage with our fellow teammates through chats and recognition.
• We have a central location for all job-related links.
• We are just now delving into adding departmental pages so folks can communicate within their teams.

I'm not sure of a scenario where OnSemble wouldn't be appropriate - if you have a company that needs to centralize communication, documentation, and share ideas, it's an excellent choice.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• powerful, yet simple to use, document management for sharing
• custom help desk form creation/submission with targeted audience
• integration friendly with document types (e.g., xls, pdf, doc, etc.)

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Permissions - granting permissions at different levels for users is tedious - would like to see permissions simplified.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

As a user: it's pretty intuitive and the only thing holding a user back from getting everything out of it is a lack of curiosity. As an admin: it's not super intuitive. The training and the setup process are crucial to be able to use and maintain the portal, and we still sometimes have questions.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I have always been pleased with my experiences with OnSemble's Support team. First, they have a great library of articles to help me study and guide for many of my questions. But when I cannot quite comprehend, or I "run into the wall", I can be assured that I'll be contacted quickly with a pleasant voice to work through whatever my question/issue may be. Kudos to OnSemble Support!

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

The software is easy to use, customizable, and intuitive to its users

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Streamlined documentation - positive impact.
• Convenient calendar and access to timeclock - positive impact.
• Hub for staff to gather everything they may need to successfully assist our members - positive impact.

Incentivized