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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Audience Manager

    Score7.9 out of 10
    N/AAdobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A

    SAP Service Cloud

    Score8.5 out of 10
    N/ASAP Service Cloud helps deliver customer value and protect the brand with intelligent customer service. It enables the user to engage with customers at their convenience, connect service with the value chain and deliver greater profitability.N/A
    Pricing
    Adobe Audience ManagerSAP Service Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Audience ManagerSAP Service Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Audience ManagerSAP Service Cloud
    Considered Both Products
    Adobe
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    13 Answers
    98%
    Would buy again
    116 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    13 Answers
    97%
    Delivers good value for the price
    97 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    14 Answers
    96%
    Happy with the feature set
    113 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    96%
    Lived up to sales and marketing promises
    80 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    13 Answers
    97%
    Implementation went as expected
    99 Answers
    Features
    Adobe Audience ManagerSAP Service Cloud
    Data Collection
    Comparison of Data Collection features of Adobe Audience Manager and SAP Service Cloud
    Feature
    Adobe Audience Manager
    8.6
    16 Ratings
    5% above category average
    SAP Service Cloud
    -
    Ratings
    Collection of first-party data8.116 Ratings00 Ratings
    Collection of third-party data8.116 Ratings00 Ratings
    Access to Third-party Data Providers9.616 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Adobe Audience Manager and SAP Service Cloud
    Feature
    Adobe Audience Manager
    7.3
    16 Ratings
    12% below category average
    SAP Service Cloud
    -
    Ratings
    Audience taxonomy7.916 Ratings00 Ratings
    Tag Management6.215 Ratings00 Ratings
    Data Analysis Dashboard7.816 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Adobe Audience Manager and SAP Service Cloud
    Feature
    Adobe Audience Manager
    8.9
    16 Ratings
    11% above category average
    SAP Service Cloud
    -
    Ratings
    Data Transfer8.916 Ratings00 Ratings
    DSP integration8.815 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Adobe Audience Manager and SAP Service Cloud
    Feature
    Adobe Audience Manager
    6.8
    16 Ratings
    14% below category average
    SAP Service Cloud
    -
    Ratings
    Campaign Analytics5.516 Ratings00 Ratings
    Audience Analytics8.116 Ratings00 Ratings
    Best Alternatives
    Adobe Audience ManagerSAP Service Cloud
    Small Businesses
    No answers on this topic
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
    Lotame
    Score8.8 out of 10
    Customer.io
    Score9.1 out of 10
    Enterprises
    No answers on this topic
    Adobe Journey Optimizer
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Audience ManagerSAP Service Cloud
    Likelihood to Recommend
    8.1
    (16 ratings)
    8.5
    (118 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.7
    (5 ratings)
    Usability
    8.5
    (10 ratings)
    -
    (0 ratings)
    Support Rating
    7.8
    (10 ratings)
    5.5
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.8
    (73 ratings)
    User Testimonials
    Adobe Audience ManagerSAP Service Cloud
    Likelihood to Recommend
    Adobe
    If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
    Incentivized
    Read full review
    SAP
    SAP Service Cloud is well-suited for handling a large number of customer complaints. For example, as a financial company, we receive customer inquiries about transaction failures. Once the client reaches us, we assign the problem to the right team and people, and that is all thanks to SAP Service Cloud, which helps ensure customer problems are solved in the best possible time.
    Incentivized
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    Pros
    Adobe
    • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
    • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
    • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
    Incentivized
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    SAP
    • First is It is highly effective when we consider Customer Relation Engagement.
    • Good User Interface by which anyone can get used to it quickly.
    • It is providing infinite opportunity of integration with other SAP solutions.
    • Affordable Solutions with effective features.
    • It has prebuilt charts which helps us to define customer journey with ease of efforts.
    Incentivized
    Read full review
    Cons
    Adobe
    • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
    • The AdWords integration is not easy to do.
    • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
    Incentivized
    Read full review
    SAP
    • While SAP Service Cloud offers a wealth of features, its interface can sometimes feel overwhelming. For newcomers, especially those not tech-savvy, a more intuitive or simplified layout would be beneficial.
    • While it allows for some level of personalization, making deep customizations can be challenging. Given the unique requirements of our client's customer service, having more flexibility in tailoring the tool to our exact needs would be nice.
    • While SAP Service Cloud integrates well within the SAP ecosystem, it can sometimes be less smooth when linking up with non-SAP third-party tools. Enhancing these integrations would streamline our operations, especially when using other software tools alongside it.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    No answers on this topic
    SAP
    SAP Service Cloud offers sturdy competencies for case control, workflow automation, and purchaser engagement. However, since our organization continues to be within the early assessment section, we have not but experienced its complete potential. Once fully applied and custom designed to our desires, the score can also increase as we investigate usability and integration with other SAP solutions.
    Incentivized
    Read full review
    Usability
    Adobe
    Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
    Incentivized
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    SAP
    No answers on this topic
    Support Rating
    Adobe
    AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
    Incentivized
    Read full review
    SAP
    I have found that sometimes issues reported to the SAP takes more time also they lack system support with respect to the priority . Also we don't see RCA for the issues raised. Also turn around time for the issues is not fixed as the support is global sometimes the issues float here and there.
    Incentivized
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    Alternatives Considered
    Adobe
    I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
    Incentivized
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    SAP
    Zoho Desk is the ultimate software for clear communication, but when we compared these two according to our needs, we found out that SAP Service Cloud is the best option for us. Since it provides everything in one location, Zoho Desk is somewhat lacking in this area. That was the reason for choosing SAP Service Cloud.
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Overall a Positive Return for Business who go All in on the Adobe Stack
    • Solid work for brokering and anonymously sharing data between first and second parties
    • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
    Incentivized
    Read full review
    SAP
    • can help speed up issue resolution, reducing the time customers spend waiting for solutions
    • AI insights help predict the customer profile, satisfaction, and possible options for service resolutions
    • One stop for all historical customer service requests and data and useful to calculate who are high CLTV customers
    Incentivized
    Read full review
    ScreenShots

    SAP Service Cloud Screenshots

    Product screenshotProduct screenshotProduct screenshotScreenshot of SAP Service Cloud's AI case insights.Screenshot of SAP Service Cloud's AI case summary.Screenshot of SAP Service Cloud's AI email drafter.